1. Break the ice for lawyers engaged in trademark agency business and actively broaden the paths for lawyers to engage in intellectual property services
Trademark strategy is an important part of intellectual property strategy, and we must vigorously cultivate international competitiveness Trademarks and the development of trademark economy are important means to enhance the international competitiveness of enterprises and increase my country's international voice. It is also the only way to transform the development mode of service economy. In the past, there were institutional barriers for lawyers to represent trademarks, and they were not allowed to represent trademark applications, objections, disputes, reexaminations and other cases. This made lawyers basically insulated from the trademark agency business. In order to eliminate the obstacles for lawyers to represent trademark business, Ma Xiang has been appealing to the Legislative Affairs Office of the State Council, the Ministry of Justice, the National Lawyers Association, the State Administration for Industry and Commerce and other departments through various forms such as legislative proposals, situation feedback letters, and symposiums for more than ten years to provide legal services for lawyers. Engage in trademark agency business and relax.
After the promulgation of the "National Intellectual Property Strategy Outline", Ma Xiang submitted the "Recommendation on Promoting Intellectual Property Strategic Legal Services" to the National Lawyers Association and other relevant departments, analyzing that lawyers have professional legal qualities and comprehensive service capabilities, pointing out that lawyers should become an important part of the implementation of the national intellectual property strategic service system.
With the active efforts of the Ministry of Justice, the National Lawyers Association and other competent departments and all sectors of society, the State Administration for Industry and Commerce revised the "Trademark Agency Management Measures". In November 2012, the Ministry of Justice, the State Administration for Industry and Commerce The General Administration of China jointly promulgated the "Administrative Measures for Law Firms Engaging in Trademark Agency Business", and the door of trademark agency business is finally open to the majority of lawyers. In order to cooperate with the promulgation and implementation of the measures, Ma Xiang submitted the "Implementation Plan Proposal for Lawyers Engaged in Trademark Agency Business Publicity Activities" to the Ministry of Justice and the All-China Lawyers Association. Provide specific suggestions on publicity methods, training and implementation steps. Actively publish articles in China Intellectual Property News, Legal Daily, China Lawyers Magazine and other media, accept interviews, interpret the specific content of management measures, analyze the current situation and prospects of lawyers’ trademark agency business, and conduct research on how lawyers carry out trademark agency business. Explain, answer questions, motivate and mobilize lawyers to participate in trademark agency business. Invite well-known scholars and well-known entrepreneurs to publish articles on lawyers engaged in trademark agency in well-known media such as China Intellectual Property News, Legal Popularization Network, CIPNEW and other well-known media to increase public attention and expand the influence of lawyers engaged in trademark agency business.
2. Actively guide lawyers to engage in trademark business and help lawyers enhance their ability to engage in intellectual property services
In order to attract more lawyers to pay attention to and value trademark business, Ma Xiang Actively guide and encourage lawyers to engage in trademark legal services through various forms. In 2004, Ma Xiang proposed to the Beijing Lawyers Association to establish a professional trademark committee, which received strong support from the Beijing Lawyers Association and Capital Lawyers. This was the first professional trademark committee among lawyers in the country. Ma Xiang served for three consecutive years from 2005 to 2012. During the term, he served as the director of the committee. Through the professional committee, he promoted the improvement of the trademark business level of lawyers in the city, making Beijing lawyers' trademark business level leading in the country. He gave a speech at the main forum of the 9th National Lawyers Forum entitled "Businesses Worthy of Lawyers' Attention and Development - Trademark Legal Services", and at the main forum of the 2012 National Lawyers Intellectual Property Practice Forum he gave a speech entitled "The Emerging Trademark Law" Service" keynote speech. Ma Xiang also applied for the Beijing Lawyers Association's centralized training for lawyer practitioners to teach "Lawyers' Trademark Business in New Fields" to help trainee lawyers understand the trademark business and add fresh blood to trademark legal services. In order to promote the improvement of the level of trademark agency, the "Trademark Business Guide" was compiled. This book is the first trademark business book published by the legal profession and has profound guiding significance for engaging in trademark business. At the same time, based on in-depth investigation and research, he wrote the "Research Report on Trademark Business for Lawyers", which covers the importance of trademarks to enterprises, the importance of trademark legal services, the current trademark business volume and the future prospects of trademark business, etc. Perspective, it outlined the necessity, feasibility and broad prospects for lawyers to engage in trademark business, which was generally well received by the industry. The report later became the meeting materials of the Ninth National Lawyers Forum. Ma Xiang also wrote "Intellectual Property Business Content and Related Data Statistics", which uses charts, tables and other forms to statistically analyze the main types, business volume, agency organizations, etc. of my country's trademarks, patents, and copyrights in recent years, and to analyze our country in an intuitive way. Current status of the intellectual property agency industry.
This statistics was used as the meeting materials of the 2012 National Lawyers Intellectual Property Practice Forum, and received attention and praise from participating lawyers. Ma Xiang also formulated the "Lawyers' Trademark Agency Application Business Operation Guidelines" in conjunction with the revision of the Trademark Law, detailing the trademark agency application procedures and helping lawyers understand and resist the risks of trademark agency. He devoted himself to studying the impact of the promulgation of the new Trademark Law on lawyers’ trademark business, and pointed out that the implementation of the new law has brought a golden opportunity for lawyers to engage in trademark agency business, and boosted the confidence of lawyers in engaging in trademark business. In addition, it has published a number of professional articles on trademarks and conducted free basic training on trademark agency services across the country.
3. Always remain at the forefront of trademark legal services and is known as a leader in the field of intellectual property
Ma Xiang is the earliest practicing lawyer specializing in trademark agency business in China, 20 years ago Over the years, we have represented tens of thousands of domestic and foreign trademark applications, thousands of trademark opposition and dispute cases, and hundreds of trademark administrative confirmation and trademark infringement cases, including many major, difficult, and complex cases, and we have accumulated rich experience in trademark legal services. , is one of the few domestic lawyers who can provide all-round, high-level and multi-level legal services such as trademark agency, litigation and intellectual property strategic services.
Twenty years of intensive research have made Ma Xiang proficient in trademark and other intellectual property legal systems, familiar with trademark non-litigation and litigation procedures, and has rich litigation agency experience. He can quickly understand customers based on the different characteristics of enterprises and industries. To meet the needs of enterprises, we provide them with the most thoughtful dispute resolution solutions and help them safeguard their rights and interests to the greatest extent. He is particularly good at representing difficult trademark cases. His law firm is currently the law firm that has represented the largest number of similar cases. In addition to representing "Ronghua", "Kangwang", "Jie Baina", "Duck King" and "Bai Jia" In addition to well-known trademark cases such as "Liangzi", "Minsheng", "ICBC", "ipad" and "Great Wall", we also handled the first reverse counterfeiting trademark infringement case and the first anti-unfair competition case. , the first litigation to confirm non-infringement of trademark rights, the first application for three-dimensional trademark registration, the first recognition of well-known trademarks in service fields, and several other "firsts" in the country. Many cases were selected into the top ten intellectual property cases in the country and the annual report of the Supreme People's Court. Known as a leader in the field of intellectual property. In recent years, it has been either represented or participated in major domestic trademark cases or important cases, or it has been invited to provide expert opinions, and it enjoys a high reputation in the domestic intellectual property field.
Ma Xiang was also one of the first lawyers to implement corporate trademark strategies. When the "National Intellectual Property Strategy Outline" was promulgated, Ma Xiang reported to the Beijing Municipal State-owned Assets Administration Bureau, some industry associations, and some Large enterprise groups and some universities have issued targeted "Intellectual Property Strategy Implementation Proposals" to help recipients clarify the basic ideas for formulating and implementing intellectual property strategies in their field or unit. In addition, it also organized and held the first practical seminar on corporate intellectual property strategy in China, inviting companies, scholars and lawyers to conduct research and discussion on the implementation of corporate intellectual property strategy planning, and help companies establish intellectual property strategic guiding ideology.
When handling trademark cases, Ma Xiang promptly unearths deficiencies and loopholes in the enterprise's intellectual property management system, and proactively provides enterprises with legal services such as trademark strategy and overall trademark planning. He has successively formulated, presided over and assisted in the implementation of intellectual property strategies for dozens of large enterprises such as Industrial and Commercial Bank of China, Shanghai Baosteel Group Corporation, Baidu Online Network Technology Co., Ltd., China Minsheng Banking Corporation, and COFCO. In 2007, Ma Xiang became an expert consultant on intellectual property protection for the Water Cube, the National Aquatics Center, the main venue for the Olympic Games. In 2008, he won the Beijing Lawyer Industry Olympic Service Professional Contribution Award. The All-China Lawyers Association also entrusts Ma Xiang's agency to complete its intellectual property services such as trademark registration. Ma Xiang has also been included as an expert in the National Intellectual Property Strategy Expert Database. In 2013, he was named the first top ten intellectual property lawyers by the Beijing Lawyers Association; in 2014, he was named the most watched news figure in the Chinese lawyer industry in 2013 by Legal Daily, Legal Network, China Lawyers Magazine, and China Lawyers Network.