abstract:
1. Basic information of the company (company name, time of establishment, registered area, registered capital, major shareholders, shareholding ratio, main business, sales revenue in recent three years, gross profit, net profit, company location, telephone number, fax number and contact person). )
2, the main management personnel (name, gender, age, native place, education/degree, graduate school, political outlook, industry experience, main experience and business performance. )
3, product/service description (product/service introduction, product technical level, product novelty, advanced and unique, product competitive advantage. )
4. R&D (existing technical achievements and technical level, technical level, competitiveness and foreign cooperation of R&D team, R&D funds already invested and future investment plans, and incentive mechanism for R&D personnel). )
5. Industry and market (industry history and prospect, market scale and growth trend, competitive advantages of industry competitors and companies, and market sales forecast for the next three years). )
6, marketing strategy (in terms of price, promotion, the establishment of sales network and other aspects of the strategy and its operability and effectiveness, the incentive mechanism for sales staff. )
7, product manufacturing (production mode, production equipment, quality assurance, cost control. )
8. Management (organizational structure, employee stock ownership, labor contract, intellectual property management, personnel plan. )
9. Description of financing (capital demand, purpose, use plan, sale of shares, investor rights, exit method). )
10, financial forecast (sales revenue, profit, return on assets in the next three to five years, etc. ).)
1 1, risk control (possible risks in project implementation and control measures to be taken. )
The first part of the company's basic situation
Basic information of the company
Company name:
Time of establishment:
Registered capital:
Actual paid-in capital:
Among them, cash is available:
Intangible assets account for 10% of the shares.
Place of registration:
Company nature: please fill in the company nature, such as limited company, joint-stock company, partnership enterprise, sole proprietorship enterprise, etc. And explain the proportion of state-owned components and foreign investment.
Company evolution: explain the main business and equity of the company since its establishment. Changes in the basic situation of the company such as registered capital, and explain the reasons for these changes.
Status of major shareholders of the company: List the names of existing shareholders and their capital contributions, as shown in the following table:
───────────────────────────────────
Name of shareholder, amount of contribution, mode of contribution, proportion of shares, contact person and telephone number.
│───────────────────────────────────│
Party A │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │
│───────────────────────────────────│
Party B │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │
│───────────────────────────────────│
Party C │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │
│───────────────────────────────────│
Fang Ding │ │ │ │ │ │ │ │ │ │.
│───────────────────────────────────│
Fang E │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │
───────────────────────────────────
At present, the company's internal departments are set up: the organization chart shows the company's wholly-owned, holding and shareholding companies and unincorporated institutions;
Graphical representation, such as:
──── ──── ────
Investor 1 Investor 2 Investor 3
──── ──── ────
↘ ↓ ↙
───
listed company
───
↙ ↓ ↘
───── ───── ─────
Subordinate 1 Subordinate 2 Subordinate 3
───── ───── ─────
The company used to run the following businesses:
The company's current business is:
At present, the main business is:
Current employee status of the company:
Such as: employees, including managers and production workers; Among the managers, those with college education or above account for% of the total number of employees, those with bachelor education or above account for% of the total number of employees, those with master education (including intermediate titles) or above account for% of the total number of employees, and those with doctoral education or above (including senior titles);
The best list is as follows:
─────────────────────────────────────────
College degree, undergraduate, master (intermediate title), doctor (senior title)
│││││││││││││││││││││││││││││947
Population ratio, population ratio, population ratio
│─────────────────────────────────────────
Management personnel │ │ │ │ │ │ │ │
│─────────────────────────────────────────
Production workers │ │ │ │ │ │ │ │ │ │
─────────────────────────────────────────
Financial history of company operation: list description:
(Unit: 10,000 yuan)
──────────────────────
│ Project │ This year │ 1 year ago │2 years ago │3 years ago │.
│──────────────────────│
Sales revenue │ │ │ │ │ │ │ │ │ │ │ │ │
│──────────────────────│
gross profit
│──────────────────────│
Net profit │ │ │ │ │
│──────────────────────│
total assets
│──────────────────────│
total liabilities
│──────────────────────│
net asset
│──────────────────────│
Debt ratio
│──────────────────────│
Rate of Return on Common Stockholders’ Equity
──────────────────────
The company's goals to be achieved in the near future and in the next three to five years (industry status, sales revenue, market share, product brand and company stock listing, etc.). ):
The company's development direction, development strategy and goals to be achieved in the near future and in the next three to five years:
Part II Management of the Company
List of board members:
──────────────────────────────────
Serial number, position, name, work unit, education or professional title, contact telephone number
│──────────────────────────────────│
Chairman │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │
│──────────────────────────────────│
Vice Chairman │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │
│──────────────────────────────────│
Dong Shi │ │ │ │ │ │ │ │
│──────────────────────────────────│
Dong Shi │ │ │ │ │ │ │ │
──────────────────────────────────
Chairman of the board
Name, gender, age, native place and telephone number
Degree title
Residence of graduate school
Main experience and achievements: focus on technical and management experience and successful cases in banks.
general manager
Name, gender, age, native place and telephone number
Degree title
Residence of graduate school
Main experience and achievements: focus on technical and management experience and successful cases in banks.
Person in charge of technology development
Name, gender, age, native place and telephone number
Degree title
Residence of graduate school
Main experience and achievements: focus on the technical level, experience and successful cases of this industry.
marketing manager
Name, gender, age, native place and telephone number
Degree title
Residence of graduate school
Main experience and achievements: focus on the marketing experience and successful cases of this industry.
Financial administrator
Name, gender, age, native place and telephone number
Degree title
Residence of graduate school
Main experience and achievements: focus on the background, experience and achievements in finance, finance, fund-raising and investment.
Other personnel responsible for the development of the company (additional pages can be attached).
Name, gender, age, native place and telephone number
Degree title
Residence of graduate school
Main experience and achievements: according to the needs of the company, describe the expertise of different personnel in specific aspects.
Part III Products/Services
Description of products/services (here, it mainly introduces the background, current development stage, comparison with similar products/services of other companies in the same industry, novelty, advancement and uniqueness of our products/services, such as professional knowledge, copyright, formula, brand, sales network, license, franchise and franchise, etc.). ).):
Existing and pending intellectual property rights (patents, trademarks, copyrights, etc.) of the company. ):
Patent application:
Product trademark registration:
Has the company signed an agreement on the transfer or licensing of patent rights and other intellectual property rights? If yes, please explain (with main terms):
Target market: Here, we need to specify the types of users the product faces.
Product update cycle: the determination of update cycle should have data sources.
Product standards: specify the standards for product implementation in detail.
Describe in detail the competitive advantages of our products/services (including performance, price, service, etc.). ):
After-sales service network and technical support for users:
The fourth part is research and development.
The company's past R&D achievements and its technological progress (including international, national, provincial, municipal and relevant departments and institutions' technical appraisal and awards):
The company participates in the formulation of industry standards and quality inspection standards for products or technologies;
Research and development at home and abroad, as well as the company's main competitors (5) at home and abroad in technology and product development, and the measures to be taken by the company to improve its competitiveness:
So far, what is the company's total investment in technology development, and what is the planned investment in development funds (list the annual purchase of development equipment, developer's salary, test and test expenses, and other development-related expenses):
Please explain the company's development direction, development focus, technologies and products being developed to ensure product quality, product upgrade and maintain the advanced level of future technology:
Company's existing technical development resources and technical reserves:
The company seeks technical development support (such as universities and research institutes). ), and the way of cooperation:
What kind of incentive mechanism and measures will the company take to maintain the stability of key technicians and technical teams;
Development funds and personnel investment of the company in the next 3-5 years (ten thousand yuan):
─────────────────────────
│ year │ 1 year │ second year │ third year │ fourth year │ fifth year │.
│─────────────────────────│
Capital investment
│─────────────────────────│
Personnel (1) │ │ │ │ │ │
─────────────────────────
Part V Industry and Market Situation
Industry situation (industry development history and trend, which industry changes have a greater impact on product profits and profit margins, technical barriers and trade barriers to enter this industry. Policy restrictions, etc. Industry market prospect analysis and forecast);
Part VI Marketing Strategy
The composition of product sales cost and the basis for setting sales price;
If the product forms a competitive advantage in the market, please explain what are the related factors (such as the same cost but low sales price, low cost forming a sales advantage, and the product performance, brand and sales channels are better than those of competitors, etc.). ):
The strategy and implementation of establishing sales network, sales channels, agents and distributors;
Strategies and implementation of advertising promotion;
Strategy and implementation of product sales price;
The strategy and implementation of establishing excellent sales team;
Strategy and implementation of product after-sales service;
Other aspects of strategy and implementation:
What kind of incentive mechanism should the sales team adopt?
Part VII Product Manufacturing
Product manufacturing method (whether the company builds its own factory to produce products, or entrusts production, or other methods, please explain the reasons):
The company has set up a factory, whether to buy or rent a factory, what is the area of the factory, what is the production area, where is the factory location, and whether the transportation and communication are convenient:
Whether the existing production equipment (special equipment or general equipment, advanced degree, value, insurance and maximum production capacity) can meet the requirements of product sales growth, and whether it is necessary to increase equipment, procurement plan, procurement cycle and installation and commissioning cycle; If large-scale construction is needed, do you choose the "turnkey" method? Does the contracting agency of turnkey project provide time limit and quality assurance, and how to implement these guarantees? ):
If the operation of equipment requires employees with special skills, please explain how to solve this problem:
Briefly describe the manufacturing process and technological process of products;
How to ensure the stability, reliability, quality and procurement cycle of main raw materials, components, accessories and key parts, and list the names and contact numbers of the three major suppliers:
Major suppliers 1:
Major suppliers 2:
Major suppliers 3:
Under normal production conditions, what is the control range of yield, repair rate and reject rate? Describe the product quality assurance system and key quality inspection equipment in the production process;
How to control product cost and production cost, and what specific measures are there:
What is the gross profit margin of the product when setting the mass sales price? What is the net profit margin?
Part VIII Management
Please explain: In order to ensure the implementation of the financing project as planned, which institutions will be established in the future, how many personnel are equipped in each institution, and how much the annual income of the personnel is. Please show it in a chart and attach it to the plan.
Has the company passed the management system certification at home and abroad?
What kind of incentive mechanism will the company adopt for management and key personnel?
Whether the company considers employee stock ownership, please explain:
Has the company signed a non-competition agreement with the personnel who have mastered the company's key technologies and other important information? If yes, please explain the main contents of the agreement:
Does the company sign a labor contract with each employee?
Regarding the company's technical secrets and business secrets, has the company signed a confidentiality contract with relevant employees?
Does the company buy insurance for each employee, please explain the insurance type:
Does the company have related business and family management problems? If yes, please explain:
Is there any actual or potential conflict of interest between the company and the board of directors, directors, key management personnel and key employees? If yes, please explain the solution:
Please explain the company's protection measures for intellectual property rights, technical secrets and business secrets:
Please explain what external support the company needs during the project implementation and how to obtain it:
Part IX Financing Description
How much new investment is needed to ensure the implementation of the project? In the new investment, investors need to invest RMB, foreign loans are RMB, and the company itself invests RMB. If there are foreign loans, what mortgage or guarantee measures are there?
Please explain the purpose and use plan of the invested funds:
Do you want investors to participate in the company or set up a new company through investment cooperation? Please explain the reason:
How much interest are you going to transfer to investors? What is the calculation basis?
Is the average return on equity expected to be less in the next three years?
What supervision and management powers can investors enjoy?
If the company fails to achieve the project development plan, what responsibilities will the company and management bear to the investors?
How do investors recover their investment, specific ways and implementation time:
In terms of taxes and tax rates related to the company's business, what preferential policies does the company enjoy from the government and what may happen in the future (such as market access, tax reduction and exemption, etc.). ):
Other information that needs to be explained to investors:
Part X Financial Plan
When the products are sold on a large scale, the gross profit margin is% and the net profit margin is%.
Please provide: project profit and loss balance sheet, project balance sheet, project profit and loss statement, project cash flow statement, project sales schedule and project product cost statement for the next 3 to 5 years;
(Calculate the cash flow monthly in the first year, * * * twelve months, quarterly in the second year, * * * four quarters, annual in the third, fourth and fifth years, and * * * three years).
Note: Every financial data should be supported and explained.
Partial XI risk control
Please explain in detail the risks that may be encountered in the implementation of this project and the means of control and prevention (including policy risk, WTO entry risk, technology development risk, management risk, market development risk, production risk, financial risk, exchange rate risk, investment risk, stock risk, dependence risk on key personnel of the company, etc.). ). The above risks (if applicable) shall be described separately for each project):