"Surplus Value" of Hammer Mobile Phone
Luo Yonghao established the hammer mobile phone around 20 1 1, but the first product was launched in 20 13. It is precisely because of the long preparation time that I missed the best opportunity for the development of the domestic smart phone market. At that time, with the development of mobile Internet, Xiaomi had gained a firm foothold in the industry market and once won the first place in the domestic smart phone market. However, the hammer mobile phone is incompatible with the industry market in terms of product performance, configuration and pricing, and users do not have much affection for the hammer mobile phone.
Nowadays, ByteDance cooperates with Hammer to launch smart phone products, because it takes a fancy to Hammer's operation experience in the industry in recent years, and the purchase price is not high. Hammer still maintains a complete product assembly line and marketing channels, which ByteDance does not have. If you start from scratch, you will not only consume a lot of time and energy, but also invest a lot of money and resources. ByteDance, eager to enter the market, naturally won't choose to run its own business.
What does ByteDance want?
Today, ByteDance is focusing on industrial expansion. At the beginning of 20 19, we obtained some patents of hammer technology in the field of education. According to media reports, the new model of hammer exposure was planned before it was purchased in ByteDance. If it can be released in time now, it will not only improve the exposure of the hammer, but also link up with the strategic planning progress of ByteDance as soon as possible, which is good for both sides.
ByteDance started from today's headlines, then hatched products and launched a number of explosive products such as watermelon video and Tik Tok. In addition, it is also involved in the fields of e-commerce and artificial intelligence. After winning the hammer, it paved the way for entering the intelligent hardware product industry. Moreover, the hammer has not released a new model for a long time. If new products can be launched this time, it will also help to enhance its brand value.
How will ByteDance and Hammer develop?
If ByteDance can have its own intelligent hardware product system, it means that ByteDance in the future is likely to get through the whole platform and strengthen the operation of the product business chain. From the perspective of commercialization, there is still a lot of profit space for smartphones. With the gradual peak of the market, as long as we can build a good framework and use ByteDance's market advantages to help it build and operate product channels, the effect will be much better than before, at least the mature Internet model in ByteDance can play a strong role in promoting it.
The author believes that Zhang Yiming naturally has certain expectations for winning the hammer, and must have requirements for its positioning and development strategy. However, the hammer will not play much advantage in a short time. On the one hand, it depends on the product of the hammer, on the other hand, it depends on whether the user approves it. It takes time. It is not easy for ByteDance to realize his mobile phone dream.