# Financial Popular Science Creator Recruitment #
This enterprise became a sponsor of the national team when the product name was not available;
In 1991, he bought a whole floor of the Empire State Building, which sold more than Coca-Cola and Pepsi combined.
in 1996, his sales were close to 6 billion, and even more, he threw 1 billion yuan to build a 38-story building in Guangzhou!
However, in the end, the company was sold to Qigong master at a low price of 45 million yuan. After 9 days, the founder could not afford to suffer from cerebral hemorrhage, and the company executives were jailed.
This is the legendary enterprise-Jianlibao, and it is the legendary entrepreneur-Li Jingwei who created all this!
Li Jingwei is indeed as the name implies. He was born in the war years in 1939. He was born as an orphan. He earned his living by hard work from shoeshine to water and electricity repair. He struggled everywhere from odd jobs to printing houses. Until the end of 7, things finally took a turn for the better: Li Jingwei liked to play basketball, was attracted by the leading cadres of the local armed forces department on the court, and was promoted to be the deputy director of the county sports commission.
Li Jingwei, a generous and loyal person, has taken good care of the athletes' daily life, even turned against the leaders, and has done well in recent years. In 1973, at this time, the winery in Sanshui County was on the verge of bankruptcy. Li Jingwei was transferred to Sanshui Winery as the deputy director. Every day, Li Jingwei took the lead in selling from door to door, and he saved the half-dead winery!
Li Jingwei had a different view on business during his years in the winery. In 1983, during his business trip to Guangzhou, Li Jingwei drank Coca-Cola in cans for the first time. Li Jingwei immediately realized that China people should produce a similar beverage. With the improvement of people's consumption level, such soft drinks will have a huge market in China and bring huge profits. Li Jingwei dares to think and do it. Li Jingwei thought of his working experience in the Sports Commission for many years, and immediately went to Ouyang Xiao, a researcher at Guangdong Institute of Sports Science. It took more than three months and after 13 experiments, he developed an orange drink containing alkaline electrolyte, which can make athletes recover their physical strength quickly and ordinary people can drink it.
Li Jingwei quickly took this patent application as a formula and prepared to make great achievements. However, at this time, the winery had neither money nor fame, and even other comrades in the factory scoffed at Li Jingwei's "whimsy". Li Jingwei's boldness began to work again:
Li Jingwei aimed at the upcoming 1984 Los Angeles Olympic Games, when the company's book was only 28,, and Li Jingwei directly took out 2, to sponsor 12 national teams. Spend the company's profits for several years directly!
At this time, the name of the beverage has not been figured out. Li Jingwei found several people to think hard and finally came up with the brand name "Jianlibao", and quickly completed the industrial and commercial registration and trademark.
But at this time, Li Jingwei still has no money to build a production line, and the Olympic Games will start soon, and time waits for no one. What should we do?
Li Jingwei went to various beverage factories and asked the manufacturers to produce first. After the dealers sold the money, Jianlibao Company settled the money, which was euphemistically called "intensive management". When the beverage factories saw such a big advertising battle, they agreed to produce one after another, so Jianlibao was born!
Li Jingwei, who tasted the sweetness in the sports field, confirmed that his logic was feasible and became more confident. In 1987, he spent 2.5 million yuan to buy a beverage agent for the National Games. In that year, the dealer ordered 2 million yuan in sales in two hours! In 199, it spent 1 million yuan to sponsor the Beijing Asian Games, and the order soared to 75 million yuan! During this period, the scenery of Li Jingwei and his Jianlibao was infinitely good, and CCTV was full of his advertisements. "If you want to be healthy, please drink Jianlibao" became the memory of a generation!
For a while, Li Jingwei and his Jianlibao had a wonderful scenery, and the feat at the beginning of the article was also completed during this period. In 1996, the annual sales reached 5.5 billion, which was unbelievable in that era. In the next 15 years, it has been "the first brand of ethnic drinks".
On the other hand, Li Jingwei's influence in the sports field is even greater: Remember that Li Jingwei was particularly kind to athletes when he was the director of the Sports Commission? Li Jingwei asked Nie Weiping Deng Yaping and other famous players to join Jianlibao as "consultants"; Li Ning was defeated in the Seoul Olympic Games in 1988, and the whole country was cursed. It was Li Jingwei's plane that took Li Ning back and provided Li Ning with 16 million yuan to lead Li Ning to transform into an entrepreneur step by step. Invested in the establishment of Jianlibao football team, and selected a group of football players to study in Brazil. Li Tie (now the national football coach), Li Weifeng, Li Jinyu and other nine international players were all trained by Jianlibao!
Everything looks beautiful, so how did Li Jingwei lose its huge business empire? Where does Jianlibao finally go? And why did Li Jingwei himself end up in such a miserable old age?
Objectively speaking, Li Jingwei's personal prosperity and the rise of Jianlibao are inseparable from the support of Sanshui, a small county-level city. However, with the enterprise becoming a world-class enterprise, Sanshui can no longer support the development of the enterprise. Half of the local financial income comes from Jianlibao, and 45% of the jobs are required to come from local people in order to maintain the employment rate. At this time, Jianlibao will leave Sanshui if it wants to develop, so Li Jingwei takes out 1 billion yuan. Planning to build Jianlibao Building in Guangzhou, Sanshui Municipal Government of course quit, and refused to persuade Jianlibao to buy the unfinished building in Sanshui City and transform it into a new headquarters. The two sides gradually became tense!
In this chaotic period, the listing request of Jianlibao was rejected by Sanshui City, the project place of Jianlibao was not approved, and Li Jingwei, a local recommended personnel, didn't want to use it. Over the years, the grievances became deeper and deeper, and finally broke out with the great change of leadership in Sanshui City!
Around 2, the state-owned enterprises were reformed all over the country. The new leadership of Sanshui Municipal Government decided to sell Jianlibao. At first, it wanted to sell it to the first food factory in Singapore for 37 million yuan. As a result, selling it to foreign investors met with strong opposition from all over the country. At the same time, Singapore also had a headache with Jianlibao's complicated accounts, and the transaction fell through.
Then the local authorities wanted to sell 45 million yuan to Zhang Hai under the name of Zhejiang Guotou, and Li Jingwei hoped to buy it at the same price. Both parties verbally agreed to complete the transaction within one week. As a result, it was sold to Zhejiang Guotou for 338 million yuan on the sixth day. On the seventh day, Zhang Hai, a 27-year-old qigong master (who was later sentenced to 15 years' imprisonment and fled abroad by making false contributions), joined Jianlibao. Nine days later, Li Jingwei suffered from cerebral congestion. A few months later, he was "restricted" to live in the ward for corruption and spent the rest of his life in the hospital.
In 27, Zhang Hai was sentenced to 1 years' imprisonment. He was released from prison only for three years, and was later convicted of taking bribes, reduced his sentence and fled overseas.
Li Jingwei was convicted of corruption in 211 and died in 213 at the age of 74 because he bought 3 million insurance in 2 by a team of five senior executives.
I didn't want to write the second half, so that Mr. Li could shine in my article, but after all, I simply wrote a little, which is still too heavy for me. Mr. Li's entrepreneurial story is still being imitated by later generations, and now the fire and vitality forest still uses the routine of Li Jingwei!
On the other hand, the contradiction between Sanshui City and Jianlibao is by no means a contradiction between individuals, and both sides have made huge mistakes in dealing with problems. Li Jingwei was in contact with national leaders and world-class enterprises outside, but his identity belonged to the dispatched cadres of county-level units, and the superior leaders he faced at home were just place-level cadres. The different horizons of the two sides brought different patterns. The final outcome is also a lose-lose situation, but the price is too painful for Jianlibao! With the development of business, local enterprises will inevitably need to change their positions. For example, Huawei has also moved from Shenzhen to Songshan Lake in Dongguan in recent years. For small places, it is not only a question of taxation and employment, but also a topic worth pondering. I will talk about it in detail when I have time.