1. The video content can't involve the content explicitly prohibited by the state;
2. Words, pictures and other contents used in video advertisements shall not infringe upon the legitimate rights of others. Such as personal portrait right and privacy right. Another example is the copyright of the fonts used.
3. The words used in video advertising content must be legal and compliant, and there must be no superlative words prohibited by the Advertising Law, such as "most". . . ""First of all. . . . "It is recommended to read the advertising law carefully.
4 involving drugs and food, it is necessary to clarify the requirements of relevant laws and regulations.
To sum up, advertising, first of all, the content should be "worthy of the heart" and "in line with public order and good customs", and secondly, we should pay attention to the specific details of advertising law. Finally, for special products, it is necessary to clarify the regulations of relevant industries.