Internationally renowned shaving care brand.
Gillette was founded in 190 1. Since King C. Gillette, the "father of Gillette", created the world's first safety razor, after several generations of unremitting efforts and innovation, Gillette has continuously brought a variety of revolutionary products to the world and written the history of male razors. By 19 17, the market share of Gillette brand in the United States has reached 80%, which has established its leading position in the field of razors. Since the 1920s, Gillette has gradually entered the international market and rapidly grown into an internationally renowned brand.
Gillette entered the China market as early as 1998, and the quality and reputation of its products have been recognized by consumers in China. Gillette is a leading company in the field of male care, and its products include razors, blades and other shaving AIDS. At the same time, Gillette is also in the leading position in the world in some female care products (such as hair removal products). Up to now, in the China market, the shaving products of Gillette brand mainly include: three series of front speed, super induction series, induction series, super sliding rotation series, super sliding fixed series, Weifeng series, super blue Gillette double-sided series, flying eagle series, rhinoceros double-sided series and so on. Gillette special tool rest, blade Venus, Gillette super induction series, etc. Personal care products mainly include: Gillette men's care series (before and after beard), Gillette shaving foam series and so on.
High-tech comfortable shaving products.
For more than 100 years, Gillette has transformed innovative ideas into daily consumer goods and has a strong and lasting brand loyalty around the world. It has a number of patented near-perfect shaving products, which can meet the different needs of customers of all ages and consumption levels for shaving and skin care. As it turns out, Gillette has created a top personal shaving experience for countless men around the world.
Gillette always advocates technology and innovation, and through unremitting efforts, strengthens product quality and improves product functions, bringing comfortable and smooth unique shaving experience to more consumers around the world. Whether it is the world's first ultra-thin coated blade or the innovative and breakthrough design of soft protection sensor fin, Gillette's consumers are more excited and feel more confident from the inside out.
An advocate of an active and healthy lifestyle
In addition to providing consumers with high-quality products, Gillette has also left a healthy, positive and fashionable brand impression in the minds of consumers through interaction and cooperation with world-famous sports organizations and communication agencies.
For example, Gillette has been a partner of the World Cup since 1970 Mexico World Cup and a designated sponsor since 1982 Spain World Cup. The 2006 FIFI World Cup is the 36th year that Gillette has participated in the most popular sport in the world, and it is almost certain that Gillette is the longest-serving business supporter. From the audience to the participants, Gillette has spared no effort to support the FIFA World Cup. Long-term cooperation has made Gillette grow up with the World Cup, and people's feelings for Gillette are regarded as equal to the World Cup. Feeling the strong attraction of this popular sport all over the world, Gillette uses the World Cup as a carrier to connect herself with millions of consumers around the world.
In addition, Gillette's global sports TV program "Gillette International Sports" has been broadcast in China for 20 years, covering all regions of China, and is well received by the audience.