Huawei switched to selling cars? After emphasizing "car-free" for many years, Huawei, which "helps car companies build good cars", once again turned to "helping car companies sell good cars". It is said that BUCEO Yu Chengdong, a smart car solution who just took office in May, released the rhetoric of "selling 300,000 cars next year" after taking over the auto business.
In order to catch up with the intelligent transition period of the automobile industry, Huawei's confidence comes from years of technical accumulation, and there are still thousands of offline smart stores to be fully rolled out. Huawei naturally has incomparable advantages over other enterprises in site selection, scale and quantity.
By the end of 2020, Huawei's consumer business has established nearly 60,000 retail outlets around the world, including flagship stores 12, more than 5,000 experience stores and more than 80 million users.
What is this concept? Weilai Automobile was established in 20 14, and there were only 366 stores before the end of 20021. In 20 13, after Tesla opened its first store in Beijing, it took 8 years to have 2,000 stores in China. This means that the company joining hands with Huawei will spend at least five years less than other companies.
What is more important is the advertising effect. Different from the site selection standard of automobile 4S stores, most of Huawei's smart selection stores are located in crowded commercial areas, attracting attention and providing effective help for the popularization of automobile brands.
According to Lang, Deputy Secretary-General of china automobile dealers association, the cooperation mode between automobile companies and Huawei has even surpassed the role of channels. The experience center is more selective in the matching between Huawei mobile phone users and automobile products. Huawei's high-end brand image of mobile phones has been established, and the consumption level of potential users is higher; Huawei brand itself has the attribute of "technology", and its potential users are more likely to accept smart electric vehicle products.
Because of the many benefits of cooperation with Huawei, there is also a battle for Huawei among enterprises. The first person to eat crabs was Cyrus. During the Shanghai Auto Show, Celeste and Huawei jointly released the "high-performance electric coupe SUV" jointly built by the two parties, and announced that they would jointly sell new cars through channels.
Tianjie Zhang said, "In addition to the technical level, the cooperation between Tianjie and Huawei further extends to the mutual integration of ecology. Focusing on technology, products and channels, we will further promote cooperation in the field of intelligent terminals and create high-performance and intelligent mobile travel solutions. "
What did Huawei's blessing bring to Cyrus?
In the first half of this year, Cyrus, who has always been quite low-key, gained a lot of attention.
This is closely related to the cross-border cooperation between Kelis and Huawei. According to media statistics, from April 9th to the listing of Celeste Huawei's SF5 Auto Show, Yu Chengdong * * * released 13 Weibo, 9 of which were about the cooperation between Huawei and Celeste. Shouting has a great effect. Two days after the appointment was opened, the new car received a large number of orders.
Due to the "deep" cooperation between Celeste and Huawei, Celeste Huawei Smart Select SF5 has equipped the rear axle with a dual-motor hump intelligent range extension system, a front Celeste SEP200 motor and a three-in-one electric drive system of Huawei DriveONE. In addition, in terms of intelligent interaction and scene experience, the new car also incorporates many Huawei technologies.
After the new car is fully fueled, the comprehensive cruising range of NEDC exceeds 1000 km. Among them, the pure electric cruising range 180 km. When the range extender starts to use oil completely, the comprehensive fuel consumption of the Ministry of Industry and Information Technology is lower than 6.3L/ 100 km.
Once, the extended warranty plan was regarded as a transitional way, but with the "embrace" of Ideality, Dongfeng Lan Tu, Celeste and other brands, the extended warranty plan began to spread among consumers and became an ideal power choice to eliminate mileage anxiety.
In terms of smart travel, Celeste Huawei Smart Select SF5 will upgrade and open Huawei HiCar function through OTA, and support switching navigation, music and other applications between mobile phones and in-car central control panels anytime and anywhere. The songs you listen to on your mobile phone before you get on the bus can be played seamlessly in the car. After getting off the bus, the map will automatically switch to the mobile phone and continue to navigate from the parking lot to the destination.
In addition, users can also interact through voice and focus on driving. Weihai card can also realize the interconnection of IOT devices. Before getting off the bus, users can remotely turn on smart terminals such as home air switches and smart screens, manage cars and housekeepers, and create a seamless full-scene experience.
In terms of intelligence and electrification, it has quickly demonstrated outstanding achievements, and Huawei and Cyrus did not do it overnight. According to Zhou Lin, CTO of Fairyland, in the past five years, Fairyland has taken full-time electric as its core development path, and completely realized the closed loop of the whole industrial chain from core research and development to China manufacturing and global sales.
Cyrus R&D Center was established on 20 16, and then the Intelligent Driving Interconnection Research Center was jointly established with the University of Michigan, and the intelligent hump extended range system was jointly built with Huawei to continuously deepen the technical route. Now it has more than 1000 technical patents, and has made comprehensive breakthroughs in five major fields, such as motor, electronic control, battery, technology platform and certification.
The focus and investment in independent research and development has enabled Cyrus to have important technical wealth and the foundation for building high-quality products. Not only that, there are also two smart factories in Xianjie built according to the industry 4.0 standard. More than 65,438+0,000 robots work together to achieve a high degree of automation. Key processes 1000% automation, 24-hour online detection, effectively reducing labor costs, making manufacturing accuracy and product quality reach the first-class level.
These have not only become an important foundation for the cooperation between Cyrus and Huawei, but also given Cyrus strong strength at both ends of the automobile industry chain-R&D, manufacturing and sales.
What else does Cyrus have besides Huawei?
Despite Huawei's halo blessing, we must strike hard.
In terms of appearance, the appearance of Celeste Huawei Smart SF5 adopts the natural aesthetic design language of life, lightning σLED daytime running lights, and dolphins leap over double waistlines, which is visually quite impactful; The smooth curve matching with the coupe design gives people a visual impression of speed and movement, and gives the whole car excellent aerodynamic characteristics from aerodynamics.
Popular designs such as hidden induction door handles, "skyline streamer" taillight design, 20-inch "storm eye" combat wheel and Pirelli P-Zero high-performance tires make Cyrus Huawei SmartSF5 look more in line with the aesthetics of young people.
In the interior part, Teana Huawei SmartSF5 adopts minimalist design, with 17-inch central control multi-touch screen+12.3-inch full LCD colorful digital instrument +HUD head-up display three-screen interactive design, which gets rid of the heavy dashboard design of traditional cars. The overall shape is simple, light, flat and full of science and technology.
For some seats, Celeste Huawei Smart SF5 adopts ergonomic seats, with ventilation, heating and massage functions in the front row, and the main driving seat can be automatically adjusted with memory function.
In terms of entertainment functions, the stereo surround system built by Cyrus Huawei SmartSF 511audio unit has been adjusted by Huawei's audio technical team and acoustic experts to match the noise, vibration and roughness (NVH) of the whole vehicle, achieving a library-level effect of 38 decibels and an immersive mobile music experience. There are as many as 64 ambient lights in the car, creating a cinema-like light and shadow effect.
In terms of safety that consumers in China are most concerned about, Tianji Huawei has armed its smart SF5 to the teeth. In terms of passive safety, Teana Huawei SmartSF5 adopts a high-rigidity cage body structure, with the bending stiffness as high as 18779N/mm and the torsional stiffness as high as 34974N * m/. Using 1.500 MPa hot-formed steel, C-NCAP five-star collision safety standard fully guarantees the strength and collision safety of the car body.
In terms of safety, Tianjie Huawei SmartSF5 two-wheel drive and four-wheel drive versions are equipped with SERESPilot intelligent auxiliary system for safe driving, and have many sensing hardware such as high-precision millimeter-wave radar and high-sensing camera, as well as more than ten L2+ autopilot functions such as TJA traffic congestion assistance, ICA high-speed cruise assistance, ACC full-speed adaptive cruise, FCW frontal collision warning, AEB automatic emergency braking, LKA lane centering and so on.
In this way, even without Huawei's blessing, Selis Huawei's smart selection SF5 itself is a competitive product.
202 1, a hundred years later, the automobile ushered in a brand-new development opportunity. Enterprises in the fields of Internet, home appliances, science and technology have entered the market to build cars. Automobile has once again become a master of science and technology and the leading industry of science and technology. With the accumulation of many advanced technologies, automobiles have become a technological highland.
Cyrus has been preparing for today's epidemic since the R&D center was established on 20 16. Selis is always market-oriented, combining independent research and development with open cooperation. This cooperation with Huawei has injected more scientific and technological colors into Celeste's products, which is more in line with the needs of the times and the market. At the same time, this once low-key brand has gained more and more stages, and its momentum is gradually rising, which is understood and recognized by more and more consumers.
When cars become exports, more and more outsiders begin to enter. These new entrants have also brought a new atmosphere to the automobile field. A new wave of Lian Heng is happening, and the whole industry is beginning to be subverted. New phenomena and opportunities appear, and every enterprise is looking for and exploring its own position.
Huawei has the advantages of channel, brand and intelligent technology, and Cyrus has accumulated many years of experience in automobile design and development, three electric technologies and intelligent product manufacturing. In the process of great changes in the automobile industry, the strong alliance between Cyrus and Huawei can be regarded as a useful attempt, which has made a positive exploration for the development of the entire automobile industry.
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