Coreana not only inherits the essence of Korean traditional culture, but also represents the highest brand of Korean cosmetics. From the very beginning, it has attached great importance to the development of high-quality products and paid more attention to the pursuit of sincere satisfaction of consumers. Through continuous efforts, Gao Liyana Cosmetics has grown into the third largest cosmetics company in South Korea only 5 years after its establishment, creating a pioneer in the Korean cosmetics industry. The myth of rapid growth. In just 10 years, the total sales volume of Gao Liyana has jumped to the forefront of the Korean cosmetics industry. It has been rated as the "No. 1 product in customer satisfaction" by consumers in South Korea for three consecutive years, and has been successively selected by two Korean companies. The largest newspapers "Chosun Ilbo" and "Donga Ilbo" rated it as South Korea's "best-selling product in the 50th anniversary of the founding of the People's Republic of China", with a market share of 12 in South Korea. In August 2005, it was selected as "Excellent Enterprise in the Cosmetics Industry" by "Happi Magazine" ", "ranked 30th cosmetics company in the world",...these are the praises people give when they mention Coreana cosmetics.
As the highest quality and most expensive cosmetics in South Korea, Coreana has officially cooperated with Ziren (Shanghai) Cosmetics Co., Ltd. in October 2013 to develop the Chinese market. Now it has three high-end brands: Premium ( Luxury), Zain (Ziren), and Black Diamond (black diamond) are the main products.
Coreana not only inherits the essence of Korean traditional culture, but also represents the highest brand of Korean cosmetics. An excellent cosmetics company founded in 1988, it has attached great importance to the development of high-quality products from the beginning, and has paid more attention to the pursuit of sincere consumer satisfaction. Through continuous efforts, in just 10 years, the total sales volume of Gao Liyana has increased It ranks at the forefront of the Korean cosmetics industry and has been rated as the "No. 1 product in customer satisfaction" by consumers in Korea for three consecutive years. Coreana Cosmetics has grown into the third largest cosmetics company in South Korea only five years after its establishment, creating a myth of rapid growth in the Korean cosmetics industry. "The world's 30th-ranked cosmetics company", and was selected as "an outstanding company in the cosmetics industry" by Happi Magazine in August 2005... These are the words people give when they mention Gao Liyana Cosmetics, which has been in business for 16 years. praise. Among the three major cosmetics aces in South Korea, Coreana is the youngest. Compared with the other two companies, which have a history of 60 or 70 years, Gao Liyana only has a short history of 14 years. Even among the nearly 200 other well-known companies in South Korea, their entrepreneurial journeys are generally more than 35 years ago, but Gao Liyana jumped from the last position in the industry when it was born to the top three within five years. , entering the top 100 Korean companies within 10 years. The products are sold in nearly 30 countries and regions around the world. With the steady growth of China's economy and its entry into the WTO, Gao Liyana has regarded China as the most important overseas market in this century.
When Coreana started its business, it set the goal of pursuing high-quality product development, and its product quality management standards are meticulous and very strict.
Gao Liyana is sold in more than 30 countries around the world. Gao Liyana also invites dealers in pilot areas to visit South Korea and attend annual meetings. Entering the 21st century, Gao Liyana has continued to develop a series of specialized cosmetics as its starting point. Only its whitening and wrinkle-reducing products have obtained 5 licensed export patents in the United States and Japan. Its founder has been the president of the Korea Cosmetics Industry Association for six consecutive years and was selected as one of the top 50 outstanding individuals in Korea. Gao Liyana Research Institute has obtained more than 40 patents in the United States, Japan and Europe. For example, Magnolia officinalis extract is a patented whitening ingredient extracted from Magnolia officinalis, which is especially suitable for Oriental women. In addition, Gloria's vitamin stabilization technology is also world-class. For example, the Retinol (vitamin A) used in Gao Liyana's anti-wrinkle series has achieved triple stabilization technology. In South Korea, where every man is required to serve in the military, dozens of Ko Liyana's researchers received special exemptions from the state. Gao Liyana has become a cosmetic favored by upper-class women in 16 countries around the world. Coreana's goal is "World Best Coreana". We are not just satisfied with being an excellent domestic company in Korea, but aiming to be a world-class company.
In 2018, the 30th anniversary of the company's founding, Ko Liyana's goal is to achieve sales of 1 trillion won and the company to grow into a world-class cosmetics company. In order to achieve the ambitious goal of "World Best Coreana", all employees of Coreana are working on:
Model Management (Model Management)
Customer Satisfaction (Consumer Satisfaction)
ProductsQuality
New Marketing Strategy
Social Contribution
Unite and work hard under the guidance of these five major business principles. Koriana Cosmetics, a company that leads makeup culture, has won the "No. 1 Company in Customer Satisfaction Award", "National Customer Satisfaction Company No. 1 (Domestic Cosmetics Department)" and "Marketing Award for Famous Products" since its establishment 26 years ago. Award", "Korea Business Talent Award Most Excellent Award" and other awards. It has successively developed and produced high-quality products such as "Luxury", "Ziren" and "Black Diamond" that are well received by customers. Became a leading domestic cosmetics company in South Korea