1. What are the requirements for Tmall certification?
1, enterprise qualification
First of all, businesses need to have certain enterprise qualifications, including business license, tax registration certificate, organization code certificate and so on. These documents must be authentic and valid, consistent with the information registered by the merchant on the Tmall platform.
2. Brand strength
Secondly, businesses need to have certain brand strength. This includes brand awareness, brand reputation, brand influence and so on. Stores need to have certain sales and favorable rate on Tmall platform, and also have certain brand promotion activities.
3. Product quality
The product quality of merchants is also one of the important conditions for Tmall certification. Merchants need to ensure the quality and safety of products, abide by relevant laws, regulations and standards, and ensure that products meet the needs and expectations of consumers.
4. After-sales service
The after-sales service of merchants is also one of the important conditions for Tmall certification. Merchants need to provide quality after-sales service, including return, repair and maintenance, complaint handling and so on. Merchants should respond to consumers' needs and problems in a timely manner to ensure that consumers' rights and interests are protected.
5. Financial resources
The financial strength of merchants is also one of the important conditions for Tmall certification. Merchants need to have certain financial strength to ensure the operation and development on the Tmall platform.
Merchants need to have enough funds for product research and development, production, sales and promotion, and at the same time have enough funds to cope with market risks and competitive pressures.
6. Compliance management
In addition to the above points, the compliance operation of merchants is also one of the important conditions for Tmall certification. Merchants need to abide by relevant laws, regulations and rules and regulations to ensure that their business activities on the Tmall platform are legal and compliant.
Merchants need to abide by the provisions of intellectual property rights, consumer rights, advertising and other aspects to ensure that they will not infringe on the rights and interests of others.
Second, what is Tmall certification?
Tmall certification is a certification service launched by Tmall platform for Tmall merchants (excluding Tmall International).
Pass the certification of shops, enterprises, brands, commodities, operations, designs, etc. The platform and consumers can have a more comprehensive understanding of the merchants and provide them with higher and better development space.
At present, Tmall certification is an invitation system, and not all stores have certification qualifications. At the same time, Tmall certification is divided into two categories: merchant certification and commodity certification.
Merchant certification is valid for one year, and commodity certification is valid for three months. Except for five-year Tmall and ten-year Tmall, other certification fees are different. At present, the highest certification fee is 898 yuan.
At present, commodity certification is only open: IP co-names, stars, events, fashion weeks, patents and awards, six types and 49 first-class categories.
Please check whether the commodity category is open before applying.
In addition, because the certification needs to provide you with professional audit services, if the qualification audit fails, the money will not be refunded.
It is expected to be displayed 3-5 working days after the certification is passed.
Moreover, the displayed content will be recommended according to different consumers, and the displayed content will be subject to the search results of consumers, because not all consumers can see the certified content.