False propaganda misleads consumers.

Legal analysis: First, if there is no scientific conclusion about product performance and efficacy, make conclusive publicity. The second is the exaggerated propaganda of product performance. Third, use the patent application number for publicity. Fourth, use "advice" language for false propaganda. 5. Publicize the name, goodwill and image of others. 6. Exclusive promotion of products.

Legal basis: People's Republic of China (PRC) Anti-Unfair Competition Law.

Article 21 Where an operator violates the provisions of Article 8 of this Law by making false or misleading commercial propaganda on his commodities, or organizing false transactions to help other operators make false or misleading commercial propaganda, the supervision and inspection department shall order him to stop the illegal act and impose a fine of not less than 200,000 yuan but not more than 1 million yuan; If the circumstances are serious, a fine ranging from/kloc-0 to 2 million yuan may be imposed, and the business license may be revoked.

Article 22 Where an operator conducts sales with prizes in violation of Article 10 of this Law, the supervision and inspection department shall order him to stop the illegal act and impose a fine of not less than 50,000 yuan but not more than 500,000 yuan.

Article 23 Where an operator violates the provisions of Article 11 of this Law and damages the business reputation and commodity reputation of a competitor, the supervision and inspection department shall order him to stop the illegal act and eliminate the impact, and impose a fine of not less than 100,000 yuan but not more than 500,000 yuan; If the circumstances are serious, a fine of not less than 500,000 yuan but not more than 3 million yuan shall be imposed.

Article 24 If an operator violates the provisions of Article 12 of this Law and hinders or destroys the normal operation of network products or services provided by other operators according to law, the supervision and inspection department shall order him to stop the illegal act and impose a fine of not less than 100,000 yuan but not more than 500,000 yuan; If the circumstances are serious, a fine of not less than 500,000 yuan but not more than 3 million yuan shall be imposed.