The only color is the color illustration in the textbook. From the perspective of modern people, these color pictures in those days were not really exquisite works, but at that time, these color pictures were our favorite. Every time books are distributed at the beginning of school, we always open the books first and read every illustration carefully, so that our expectations for class will increase by one point.
Many years have passed, and when I saw these text illustrations again, I immediately felt a surge in my heart. When I was a child, I was naive, playful, looking forward to the future and confused. The past will never come back, but it is also a good thing to look back on the past, look at the present and look forward to tomorrow once in a while.
Let's review the illustrations in Chinese textbooks with Mr. Shi Jun. What do these familiar pictures remind you of?
This is the story of five anti-Japanese heroes in the Five Heroes of Langya Mountain. Do you remember their bravery?
This is the story of the Three Kingdoms Period, Borrowing Arrows from Grass Boat. Do you remember Zhuge Liang's clever plan?
This is the story of the slave hero and the ancient Colosseum. Do you remember this hero?
This is Ye Shaoweng's saying that "it's not worth visiting the garden" and "an apricot goes out of the wall", which has gone bad today.
This is a painting of carambola. Do you remember the carambola you drew?
This is Flying the Luding Bridge. Do you remember the heroism of those soldiers who died?
This is my brother's radish head. Do you still remember the central idea of this article?
This is dad and the book. Do you remember how dad bought books for my sister and me under difficult conditions?
This is Monument, which tells the story of the March of the Red Army. Do you remember the answer "He is an orderly"?
This is The Bee Leads the Way, which tells the story of Lenin. Do you remember how bees lead the way?
This is Ximen Bao, telling the story of the Warring States Period. Remember how Ximen Bao manages people's livelihood?
This is The Fishing of the Iron Bull, which tells the story of the Song Dynasty. Do you remember how the iron cow was fished out?
This is a precious textbook, a book protected by blood. Will you cherish it?
This is a story about Lu Xun's childhood. How many people carved the word "early" on their seats?
Although the painting was simple, what I liked best at that time was these illustrations in the article. Do you remember?
The traditional ink-and-wash illustrated picture books are full of oriental charm, telling children about the survival law of nature and buying many picture books for two children. However, some time ago, I learned that most of them are picture books imported from abroad and lack our own picture books. Now the whole country emphasizes cultural self-confidence, but self-confidence comes from understanding. If children know little about their own country's culture, where can they be confident?
So when I saw Autumn Fruit, my eyes lit up and I was immediately moved by this picture book full of traditional elements. The name with classical colors, coupled with the ink painting cover picture drawn by the unique techniques of Chinese painting, has a unique charm.
The original animation has no dialogue. It tells the story of a green grasshopper how to feed, how to avoid danger again and again, and how to survive tenaciously in fruitful autumn, and reveals the survival law of nature by sketching.
This adaptation retains cool and full ink paintings, and then Zhou and Zhou Yinxu's father and daughter wrote words to create this picture book version of Autumn Reality.
When I was still at school reading Man and Eternity, I first got to know Mr. Zhou, and I was deeply attracted by his wise and meaningful words. Through his description of his daughter's twittering in Baby, Baby, we can also see that Zhou Yinxu was a particularly aura child since he was a child, and the words they wrote were the same. I especially hope that children can get in touch with it from an early age.
A Guo was foraging in a fruitful garden in autumn, and the cracked pomegranate made him drool. It jumped a few times, but it couldn't reach it, so Guo had to reluctantly transfer the target.
Fortunately, orchards in autumn always give people hope. It climbed to the green towel gourd again, and was about to absorb the sweet juice of the towel gourd. Suddenly, when it saw mantis's sickle-like forearm waving, it broke out in a cold sweat.
I managed to avoid praying mantis, and accidentally found some delicious berries. I picked a dozen berries and was about to have a full meal. When I didn't reach my mouth, I was robbed by a few overbearing grasshoppers.
Full of fruit in the garden, the fruit was stared at by a big cock before it was eaten in its mouth. Fruit and fruit feel the cruelty of life again and again. But since things have happened, we should deal with them with great energy, shouldn't we?
The fruit flashes, hides, jumps and moves, and escapes from the cock's sharp mouth and claws again and again. Then, at the right time, he jumped on the rooster's comb and bit it. The cock was in unbearable pain and ran into a big stone head-on.
That's too bad. The slug was thrown high.
Great, the fruit fell on a tall branch!
Twist a head to see, just a stone's throw away, it turned out to be its dream pomegranate seed! It's really "I can't find a place to get it, I can get it without effort."
There is no earth-shattering story in this book, and there is no hero in the protagonist's aura. However, the wisdom of living in the cracks of natural laws, the positive attitude of enjoying life happily in the harsh key, and the spirit of daring to win with small breadth and wit in the face of enemies dozens of times bigger than themselves were deeply infected.
In addition, China's unique philosophical views in ancient times, such as "living in the present", "Mulberry harvested in the lost east corner" and "a blessing in disguise", make the whole book very heavy to read.
Zhou and his daughter, Zhou Yinxu, are concise and restrained about the text of this animation, which complements the blank illustrations and stories with strong oriental wisdom, forming a special tension and having an unspeakable satisfaction after reading it.
This is a picture book with great oriental aesthetic feeling. You can feel the unique beauty of oriental painting just by looking at the cover. The pomegranate in freehand brushwork is full and attractive, and a large number of blank spaces are comfortable, which gives people an attraction that cannot be ignored and exudes the unique beauty of Chinese traditional culture.
The overall design is also very interesting. The text page and the illustration page are patchwork. When reading the text, you can see the blurry margins of the illustrations. This setting of "hiding half of her face in front of us behind the half-hidden face of her guitar" reminds people of screens in ancient houses and doorways in garden buildings. It is exquisite and unique, and the furnishings in the house and the scenery in the garden are unobstructed, which brings people beautiful expectations, reverie and overall reading in one go.
Reading such a picture book not only gains a story, but also appreciates a series of meticulous paintings. This perceptual experience can invisibly enhance children's aesthetics.
Autumn Fruit is a picture book with traditional characteristics and ancient rhyme created by Zhou's father and daughter. In the fast-paced life, it is a rare enjoyment to slow down with children, calm down, immerse yourself in the pages of ancient books, feel the influence of traditional aesthetics, taste the charm of classical culture, understand the laws of nature and the wisdom of life of small insects, and experience the wonder and exquisiteness of everything in the world.
Give children more wonderful mathematics enlightenment books, master systematic knowledge in games, and lay the foundation for primary school learning.
Nongfu Spring illustration analysis 1, clarifying the illustration content and task 2 audience positioning 3 expression style positioning 4 expression technique positioning Since last year, Nongfu Spring sold "17.5 orange" across the border, causing an exclamation in the industry: Nongfu Spring will also sell sentimental fruit. At the beginning of this year, Nongfu Spring played a new trick in its traditional strong bottled water-three high-end new products, both in packaging design and concept, which were full and impressive.
The new packaging of Nongfu Spring has been well received in our dealer survey, and the three products also have their own characteristics.
One of the new products: Nongfu Spring glass bottle high-end mineral water
High-end water is a hot concept in recent years. Usually, the market will define high-end water by whether it is expensive or not, but Nongfu Spring totally disagrees with the method of distinguishing by price.
At the meeting, Zhong proposed three characteristics of high-end water: scarce natural water source, natural and balanced mineral element content, and profound natural or humanistic cultural connotation.
In Nongfu Spring's view, the first two points are endowed by nature, and the third point needs human efforts. In order to make the products full of aesthetic feeling and cultural added value, Nongfu Spring spent three years inviting five top international design companies to design, and finally selected the packaging design after 58 drafts.
In fact, as early as June 20 12, Nongfu Spring had already received a favorite design draft, but it was difficult to put it into reality because of the bottle-making and printing technology at that time. Nongfu Spring is unwilling to lower its requirements, so it looks for a new design company. But after two years of comparison, I finally felt it was a pity to give up the original plan, so I came back.
There are eight packaging styles for this product. The main pattern of the bottle is selected from the species unique to Changbai Mountain, such as Dongbei Tiger, Chinese merganser and Korean pine. On the side of the pattern, the words "Changbai Mountain has known 58 species of national key protected animals, and the Siberian tiger belongs to the national first-class protected animals" are written, which reveals a strong atmosphere of ecological and humanistic care.
The second new product: Nongfu Spring natural drinking water (suitable for infants)
In recent years, there are more and more baby aquatic products abroad, which have become essential products for scientific parenting. The latest baby water developed by Nongfu Spring was also launched at this conference. Prior to this, there was no bottled water product specially designed for infants to drink and prepare formula food directly in China.
Different from ordinary drinking water, infant water has stricter requirements on mineral element content and microbial control. Usually, water with high mineral content or without mineral elements is not suitable for infants to drink. In addition, the requirement for commercial sterility of baby water was not listed as an indicator in all bottled water in China.
All the above is nonsense, so I won't describe it much. Just look at the picture. It is said that this is the world's top aseptic production packaging!
The third new product: Nongfu Spring student mineral water
Twenty years ago, Nongfu Spring introduced sports cover packaging, which was warmly welcomed by children. The slogan "Don't make such noise in class" is impressive.
In order to commemorate this product full of childlike interest 20 years ago, Nongfu Spring launched an upgraded version of the sports cover: natural mineral water for students.
In order to give teenagers a better consumption experience, Nongfu Spring has designed a bottle cap that can be opened and closed with one hand. There is a patented valve in the bottle cap that only opens under pressure. When the lid is opened, ordinary tumbling and inversion will not let water out, which is very suitable for children.
In addition, Nongfu Spring also invited famous British illustrators to draw a set of imaginative labels to show the four seasons of Changbai Mountain, namely, spring, summer, autumn and winter. The whole design is full of innocence, just like the natural world of Changbai Mountain imagined by children.