The long-awaited high-tech car showed this first card, didn't it? X as a car product, or its price? .
The long-awaited high-tech car showed this first card, didn't it? X as a car product, or its price? ...
On September 24th, when Mr. Ding Lei, the founder of Chinese Express Gaohe Automobile, announced the brand's first mass-produced commercial model HiPHi? When the price of X is 800,000 yuan for four seats in the founding edition and 680,000 yuan for six seats in the founding edition, it can be booked through Gaohe APP, and the first 3,000 car owners in the founding edition can enjoy a number of lifelong free services-this long-brewing brand has finally ushered in a real blooming moment.
Undoubtedly, as a brand of new energy vehicles, the long-awaited Gaohe Automobile has shown this first card, whether it is HiPHi? As an automobile product, X and its price are believed to be topical enough.
After all, the six-door-opening method, which appeared for the first time in the global automobile industry for more than a hundred years, seems to be very similar to Tesla's introduction of Model from the product level. X is attractive to high-end consumers and geek buyers; Moreover, the starting price of 680,000 yuan is definitely the highest among all new energy vehicles developed in China, even higher than the E-HS9 that Hongqi Automobile just announced for pre-sale. Therefore, in Ji Chejun's view, it is necessary for us to temporarily put aside the official rhetoric of "luxury intelligent pure electric brand" and seriously and deeply analyze where Gaohe Automobile came from. The brand's first production car dares to sell so expensive, because the brand ultimately depends on the product to speak.
I bet Gaohe HiPhi will be the first and last brand among the new forces in China to directly target the high-end luxury market.
Actually, HiPHi? When the price of X came out, many people said it was too high. In fact, my first reaction was the same when I watched the live broadcast online. But looking back now, I am deeply impressed by the product strategy and price strategy of Gaohe Automobile. Personally, I also have a slightly paranoid belief that the founder team of Chinese Express, represented by Mr. Ding Lei, basically has the background of SAIC and has a deep understanding of the reliability of Shanghai people's work.
Specifically, going back to product strategy and price strategy, in fact, if we carefully sort out the context of the current new energy vehicle market in China, it should not be difficult to find that most brands are targeting the price range of 65,438+0-300,000 yuan, such as new forces such as Tucki, Aichi and Weimar, as well as traditional forces such as Geely Geometry, GAC New Energy, Chery New Energy and BAIC New Energy, plus the models made in China by Tesla? 3 Down to the range of 300,000 yuan, the overall price of Weilai Automobile is slightly higher, but it also shows a clear downward trend. In addition, the luxury electric vehicle market with more than 800,000 yuan is occupied by Tesla and several German luxury brands, among which Tesla's sales volume is dominant, and Porsche Taycan and Mercedes-Benz EQC are catching up.
Therefore, we can clearly see that the range of 400,000-800,000 yuan is a market stall area with the least number of participants at present. Although there are big brands such as Mercedes-Benz EQC and Audi e-Tron, combined with HiPHi? X's product tonality and model? X has created a large number of geek-type consumers, who value coolness, sense of technology and uniqueness more. About HiPHi? The doubt that X is too expensive should be easier to let go.
That's right, just put Gaohe Automobile and HiPHi? X is understood as China Tesla and Model? Ten.
In this way, let's calmly study this car, a pure electric car with six doors in the cockpit, and create a unique multi-car scene of "one person pulls the breeze", "two people are romantic", "four people are luxurious" and "six people are happy". Do you still think the Gaohe car has only a dead end?
Why don't you have a look first? Gaohe HiPhi? One of the most unique selling points of X: the world's first mass-produced intelligent nt wing door with independent patents. It is a unique way to open the door in front and back of nt top wing. Because I haven't seen the real car yet, I dare not say that it will be better than the Model? X's gull wing door is more ceremonial, but it is certain that it is at least comparable.
Combined with non-contact automatic entry modes such as door-less design, electronic control and face recognition, intelligent key and smart phone ID, imagine your goddess coming out of the car gracefully, and people around you cast their eyes ... This is definitely a social artifact, leading people back to various social occasions.
Imagine your goddess sitting gracefully in HiPHi? X still comes out gracefully from the inside and looks around ... What Gao wants to build is definitely a social artifact that goes in and out of various social occasions and leads the rankings.
Since it is an "artifact", in addition to knowing how to show off skills, the gas field must be sufficient. Gaohe HiPhi? X is 5200x2062x 16 18mm, and the wheelbase is 3 150 mm. It is an administrative car that is in line with Mercedes-Benz S-Class in size, with a drag coefficient of only 0.27Cd, and has the largest glass cockpit in the current market. The motor efficiency is as high as 97.2%, with 220kW front and rear dual motors, 97kW/h large-capacity battery, CrossLoop energy management system and cloud battery management. The cruising range of 630km (long battery life version) under NEDC working conditions is realized, and the acceleration of 100 km takes only 3.9 seconds.
HiPhi？ X adopts front and rear 220kW dual motors with efficiency as high as 97.2%, so it is absolutely easy to brush performance data.
Gaohe HiPhi? The arrangement of X's 97 kW-hour large-capacity battery pack is clearly visible.
Gao He's first work once again verified the truth about electric vehicles: in terms of performance, it is absolutely not lost to any super-run that burns oil (at least the strength seen on paper is absolutely not bad-please forgive a pure soul who still loves the output power of the engine).
Really realize L3 automatic driving.
From the perspective of styling design, Gaohe HiPhi? X should be regarded as a typical crossover model, which combines the style of SUV and large four-door GT. Specific to the engineering level, HiPhi? The core of E-Propulsion electric body design adopted by X lies in its "evolvable high-performance forward-looking dynamic chassis", including air springs of front and rear multi-link suspension and integrated rear wheel active steering system (the world's first mass-produced electric SUV is equipped with rear wheel active steering), which makes the minimum turning diameter of HiPhi with a body length of 5.2m only1.6m. ..
Gaohe HiPhi? X is equipped with rear wheel active steering system, swinging left and right 10 degrees (5 degrees left and right), which can obviously improve the vehicle's low-speed handling flexibility and high-speed driving stability.
Gaohe HiPhi? X's front and rear suspensions are equipped with air spring shock absorbers, which belong to a million-class model.
Besides, HiPhi? X is equipped with automatic driving assistance system, and adopts six redundant systems of perception, information, braking, power supply, steering and calculation to truly realize L3-level automatic driving function on production vehicles. Through ICC intelligent navigation, HWA high-speed driving assistance, TJP congestion driving, and L4-level autonomous parking service based on vehicle-road coordination, it provides her users with a more comfortable and convenient driving experience in front of a group of new forces.
In addition, it is worth noting that in order to adapt to the trend of accelerating the iteration speed of in-vehicle interactive system after the automobile enters the electrification era, HiPhi? X adopts the HOA super-body electronic and electrical architecture independently developed by Chinese Express, integrates six computing platforms, namely, car body, power, autopilot, intelligent cockpit, V-Box and central gateway, 562 sensors and 307 execution units, connects all hardware, separates software from hardware by building software middleware, and builds a standardized service interface. On this basis, build an open platform HiPhi? Lab, through continuous independent learning and remote software iteration, brings about the continuous evolution of performance and experience without changing the hardware, and realizes high-tech HI? X's vehicle OTA capability (upgrade).
Generally speaking, thanks to the electronic and electrical architecture of HOA, through the separation of software and hardware, free scheduling and distribution, an infinite combination of functions is formed, which makes HiPhi? X, like everyone's smart phone, decides its own function choices to meet the needs of different individuals. To put it bluntly, whether it is intelligent driving or the upgrading and evolution of in-vehicle interactive systems, we must have enough confidence in the ability of our local enterprises in China to write software codes and integrate hardware!
More extreme "small moves" seduce "online aborigines"
Finally, let's take a look at HiPhi? X's cockpit and some "tricks" that took a lot of thought!
In fact, in addition to pure electric drive, Tesla and all the other "new forces to build cars" we are currently seeing are trying to make various "micro-innovations" in vehicle product strength, such as various door opening methods and intelligent driving assistance, as small as lighting, interior lighting and seat design. X is naturally difficult to jump out of this pattern, and can only fight who can do it to the extreme.
Gaohe HiPhi? The evolvable customized digital lighting system equipped with X is a model to make minimally invasive innovation to the extreme: it adopts two core lamp groups: a digital micromirror chip with 2.6 million micron mirror, an infrared night vision camera, a PML programmable intelligent headlight with independent computing platform technology and an ISD intelligent interactive lamp composed of 17 16 LED light source. In this way, this lighting system can "speak better", can perceive the driving environment and make independent decisions, which is in line with HiPhi? Pilot automatic driving assistance system can improve driving safety and traffic efficiency in various scenarios.
HiPhi？ X's customized digital lighting system
Another example is HiPhi? X's innovative touchpad multifunctional steering wheel used in the carriage, with the multi-screen interactive design of 19.9-inch co-pilot screen, 16.9-inch central control screen and 14.6-inch instrument screen, as well as Meridian's evolvable sound system, Ultrasuede roof and five preset immersive scenes, has realized the customization of the seating space, which will be more and more important in the future.
Touch pad multifunctional steering wheel
HiPhi？ X will be put into trial production in small batches at the end of 2020 and officially delivered to the owner on 202 1.
Don't want to buy Tesla, Gaohe HiPHi, which is already "rotten street"? X should be aimed at such a group of customers with spending power!
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.