Clé de Peau Beauté, abbreviated as CPB, means "the key to beautiful skin" in French and translates to "key to skin" in Chinese. It is a brand of Japan's Shiseido. Basic introduction Chinese name: cle de peau beaute English name: cle de peau beaute Founding date: 1997 Company: Shiseido, Japan Industry: Skin care Abbreviation: CPB Brand introduction, brand culture, development history, products, new product launches, skin care products, Primer, makeup, core technology, brand introduction Clé de Peau Beauté was officially launched in 1997 and officially introduced into the Chinese market in 2001. We have always focused on service and quality, and all sales points are located in the most luxurious and high-end areas of a city. So far, this product has opened exclusive stores in more than a dozen countries and regions around the world. In China, CPB has set up counters in Beijing, Shanghai, Shenyang, Dalian, Harbin, Changchun, Tianjin, Taiyuan, Yantai, Xinjiang, Suzhou, Hangzhou, Chengdu, Xi'an, Changsha, Wuhan, Guiyang, Xiamen, Nanning, Kunming and other places . Hollywood diva Amanda Seyfried once again endorses CPB. Brand Culture CPB Skin Key, the full name is Clé de Peau Beauté, the brand name is French, which means "the key to beautiful skin". Skin Key was developed in 1982 exclusively for royal families, celebrities and aristocrats around the world. It is a combination of Japanese high-tech and French modern aesthetic concepts. CPB Skin Key's product development is based on skin cell research. From the first-generation "Cell Management Theory" to the "Enzyme Management Theory" to today's fifth-generation "Brightening 4C Management Theory", we are maintaining and creating ideal skin. skin cells. CPB Skin Key includes the radiant 4C care series and the SYNACTIF luxury series (a clear and turbid anti-aging series targeting lymphatic drainage). Skin care products are famous for moisturizing and anti-aging, and their texture is delicate. In addition, in addition to a full range of skin care products, CPB Skin Key's cosmetics products include foundation, eye shadow, lipstick, blush, etc. Development history: In 1982, it was born in Japan as Clé de Peau; in 1990, Stephane Marais served as makeup director; in 1996, it was renamed Clé de peau BEAUTé, with Nadja Auermann as model and Peter Lindbergh as photographer; in 1999, published " "Almighty Enzyme Management Theory" is the core theory of brand maintenance; in September 1999, the European base was established in Berlin, Germany; in November 1999, the American base was established in New York, the United States. A new model was replaced by Malgosia Bela; in November 2003, a new model was replaced by Luka Frauke Gaadjus; in 2004, the makeup creative director LUCIA and model Toni Garrn were updated; in 2005, Taiwan's second generation basic series and exquisite cream Launched, adding "signal management theory"; In 2006, model Toni Garrn served as the image model; In 2008, the fourth generation basic series was updated and launched, adding "100% epidermal management"; In February 2009, the third generation Exquisite cream was launched, with sales in Japan reaching 6.5 billion in the first year (1/4 of Taiwan's total beauty market); In October 2010, Taiwan's 20th Dian FE21 Baoqing store opened; 2011, the year of brand innovation, the new "Light Management" theory". Its new products are launched in the Magic Dance Series 2015 Christmas*** Cosmetics "Magic Dance" series, "Magic Dance Makeup Gift Box", including four-color metallic eye shadow, customized mascara and a limited edition to show sexy red lips lipstick. There are also "Charm Dance Nail Polish Set" and "Essence Base Charming Limited Edition". The 5 products of the SYNACTIF luxury series are launched in black packaging that represents the ultimate purification.
The unique patented ingredient MACC helps strengthen lymphatic function. The "circulatory muscle profile force" contained in this ingredient can tighten and resist aging at 360 degrees in the epidermis and dermis. It also eliminates metabolism by penetrating into the circulatory system and removes foreign harmful substances, thereby improving the skin's health. The skin's own defense ability, thereby purifying the skin and improving skin tone, skin texture and facial appearance. Facial cleansing soap (100g/RMB850) "Highly cleanses the skin and guides the active ingredient MACC directly to the deep layers" Moisturizing lotion (125ml/ RMB 1600) "Creates an even and flawless brightening skin tone" Daily beauty milk (20ml/ RMB 1600) "Is not affected by the environment Effect, continuously evolve the beautiful skin day and night” Night Beauty Essence (40ml/ RMB 2000) “Create soft and beautiful skin that is impeccable both visually and tactilely” Beauty Cream (40ml/ RMB 9600) “Create firm and elegant skin with ultimate beauty” Fu The Active Series CPB Revitalizing Series benefits from the natural ingredients of the power of nature. It seeks luxurious care for the body's skin and helps the skin regain vitality, health and balance through the moisturizing ingredients. The new "Revitalizing Scrub" can gently and quickly exfoliate dead skin cells, leaving you with soft, translucent and beautiful skin. "Revitalizing Sunscreen Hand Cream" effectively combats dryness, roughness, cracks, fine lines and UV rays, improves hand texture, and leaves hands soft and smooth. Skin Care Products Essence Base Serum is introduced to start a new skin care routine, and the skin is instantly filled with energy. Developed based on the cell thinking theory, it is used in the first step of skin care to plump the skin and prevent sensitivity and aging with continued use. Golden Cream Nourishes skin while you sleep, leaving skin with a delicate, radiant glow. Targeting the aging phenomenon, it improves wrinkles, roughness, and refines the skin, restores sagging skin to a firm state, makes the facial contours clearer, and protects the skin from environmental stress. Crystal Eye Cream solves the three major structural problems of the skin around the eyes from various aspects: tone, texture, and three-dimensional effect. The light-transmitting whitening essence promotes the production of collagen and inhibits the decomposition of elastase, giving the skin surface tension, improving skin functions from the outside to the inside, creating bright cells, and creating translucent and bright skin. Provides plump and luxurious nourishment to mature skin with loss of elasticity and reduced skin texture. Makeup remover lifts makeup from deep within pores for radiant skin. The cleansing balm quickly produces rich and fine foam, cleansing the skin in every possible way. Moisturizing lotion (refreshing type/moist type) uses the skin's inherent moisture to make the skin radiant from the inside out. Day/Night Protective Lotion (Refreshing Type/Moist Type) A daytime protective lotion that resists skin problems such as UV rays and dryness, and maintains skin vitality and radiance throughout the day. Use sleep time to focus on regulating the environment for skin regeneration to create smooth and elastic skin. Primer Satin Liquid Foundation The new Satin Liquid Foundation adds the CPB brand's unique core ingredient Brightening Complex Essence and innovative light layer technology to accurately control the arrangement and color presentation of powder on the skin, and transform countless refraction and reflection angles. Achieve a natural-looking translucent shine. Light-condensing makeup primer: The light-transmitting makeup primer can create a long-lasting radiant foundation before makeup; it provides delicate gloss modification and pre-makeup care and moisturizing, giving the skin a flawless glow and increasing the durability of the perfect makeup base. Pair the Correcting Emulsion Base Cream with the Refreshing Liquid Base Makeup to create a radiant base, creating a natural transition between bare makeup and foundation with a shimmering glow. Powder: Condensed muscle powder, light and skin-friendly, with a transparent texture. The light and shadow effect increases the three-dimensionality of the face. Makeup Aurora Colorful Eyeshadow Two brand new four-color eyeshadows bring charming brilliance to the eyes. Magnificent Lipstick The new 3-color "Magnificent Lipstick" creates a perfect makeup look for 8 hours, while repairing and improving the lip texture, making the lips moisturized. The pink honey color is inspired by the eternal spiral light of the shell. Give skin radiant vitality with just one swipe. Eyeliner Smooth, rich, luxurious eyeliner. Charming Mascara Perfect Mascara covers every eyelash 360 degrees while bringing all-round moisture. It can also separate, lengthen and curl eyelashes to make your charming eyes more prominent. Core Technology Bright Cell 4C Technology is another outstanding achievement of Cléde Peau Beauté - "Neuro Skin -Theory". "Skin can think"? The skin, like the human nerves and brain, can sense stimuli from the surroundings and exchange information between cells at high speed.
Based on the establishment of this theory, it gives more positive feedback to the "smart thinking" skin, while prohibiting possible negative damage. Ultra-fine, non-smooth keratinocytes are neatly arranged on the surface of the skin to protect the skin's softness and gloss. Clé de Peau Beauté calls them "radiance cells." Committed to the original radiance of healthy skin, Cléde Peau Beauté's 4C management of radiant cells optimizes the cell environment, helps the creation and orderly arrangement of radiant cells, and makes the skin as clear and radiant as a diamond. What is the 4C management of radiant cells: Calm: Steady elimination of cell stress that erodes the health of radiant cells; Create: Create high-quality radiant cells that bring radiance to the skin; Condition: Adjust and optimize the growth environment of radiant cells, enhance Gloss; Control: Controls the orderly arrangement of radiant cells on the skin surface.