Although Redmi and Xiaomi appear to be separate companies and have one business partner, in fact Redmi can generally be regarded as a brand specially customized by Xiaomi for its low-end product line. The purpose is In order to make a cut at the brand level.
The current Xiaomi mobile phone is a high-end flagship mobile phone, and the Redmi mobile phone is a cost-effective mobile phone. Therefore, Xiaomi mobile phones are now mainly responsible for the road of high-end flagships! For us, the most important feature of Xiaomi mobile phones is still very clear. The advantage of Xiaomi mobile phones lies in its cost-effectiveness, so Xiaomi will not give up its advantage of cost-effectiveness. This is reflected in the Redmi mobile phone. Very vivid.
Redmi is now an independent mobile phone brand, and its publicity and other work are sometimes more successful than Xiaomi. So now many people even only know about Redmi phones but don’t know that this cost-effective, young and trendy brand was originally a middle-to-lower branch of the Xiaomi Group’s mobile phone product line. Generally speaking, Xiaomi mobile phones are still Xiaomi's most important product in China
But as a mature mobile phone brand, facing the endless emergence of competitors' products, Xiaomi has always had a small dilemma: mobile phones The brand's positioning is generally low. This is not a good thing. You must know that the inherent thought in consumers' minds is: Xiaomi is the ultimate cost-effectiveness.
When Xiaomi mobile phones slowly start to launch their own flagship models and prices start to rise, some people will look at this matter through colored glasses. Therefore, in order to make the division of brands clearer and at the same time slowly get rid of the inherent consumer perception of "mid- to low-end", Redmi was separated.
Generally speaking, Xiaomi mobile phones are still the most important product of Xiaomi Company in China. It can be said that its various technologies, patents, and black technologies will be installed on Xiaomi mobile phones with the highest priority. The Redmi mobile phone may have an advantage in terms of overall cost performance. To put it bluntly, the configuration is not outdated, but it is not very avant-garde.
From the perspective of mobile phone design elements, Redmi mobile phones are more youthful and beautiful. In comparison, Xiaomi phones are a bit calmer. Both phones use Xiaomi's MIUI system, which can fully explain the problem. Xiaomi is positioning itself as a high-quality flagship phone, so it will continue to upgrade functions that are not perceived well by users and cannot be seen.
Redmi is positioned as a cost-effective mobile phone, focusing more on screens, processors, and speakers where user perception is strong. In the future, Xiaomi will serve high-end users and compete with Samsung and Apple for the market. Redmi claims to serve 70% of the world's people, that is, 5 billion people in the world, all the middle class and below.
It has richer configurations than Redmi, and the workmanship will also be better. The difference in feel can be clearly seen. Redmi mobile phones are Xiaomi's low-end products, focusing on cost-effectiveness. They generally use Snapdragon 6xx processors and MediaTek. The technology is quite satisfactory, but the price is relatively affordable, so it has a high market share. Xiaomi's high-end phones commonly use ceramic and glass casings, while most Redmi series use plastic and metal casings
Xiaomi's high-end phones commonly use ceramic and glass casings, while most Redmi series use plastic and metal casings Shell; therefore, the Redmi series mobile phones are much better than Xiaomi mobile phones in terms of heat dissipation. In addition, Xiaomi also has a transparent version with a curved screen; Redmi is a direct-screen phone with a better appearance and better hand feel.
Relatively speaking, the difference between the two series is still obvious; if you value the configuration more, Xiaomi series is the first choice; if you are pursuing cost-effectiveness, it is better to choose the Redmi series mobile phone. Although Xiaomi and Redmi compete with each other, they are also cooperating with each other.
I think the biggest difference between Xiaomi and Redmi is the processor. Xiaomi basically uses mid-to-high-end or flagship processors, while Redmi basically uses mid-to-low-end processors. The dividing line between the two now lies in Snapdragon 660. Of course, the Redmi mobile phone is positioned as a low-cost phone worth a thousand yuan, while the positioning span of Xiaomi mobile phone is a bit wider.
This is similar to Huawei and Honor phones, but Redmi did not create the brand sense of Honor and failed to play a good hand! If Xiaomi wants to go high-end, it must either create a new high-end brand
If Xiaomi wants to go high-end, it must either create a new high-end brand and only make high-end products, such as the previous The MIX series is actually an attempt by Xiaomi, but as everyone has seen, this road has not gone smoothly. After the tragic failure of MIX3, Xiaomi suddenly realized that it is unrealistic to rebuild a high-end brand.
So the best thing for Xiaomi is to create a low-end brand to inherit the past Xiaomi, so as to make a gentle transition. In this context, Hongmi Independence came into being.
In the years when Redmi first debuted, it was mainly responsible for Xiaomi’s product lines priced below a thousand yuan, such as the Redmi digital series, the Redmi Note series, etc., but as Xiaomi After a series of strategic adjustments, after Lu Weibing took over Xiaomi in 2019, Redmi basically became the Xiaomi it once was, and Xiaomi achieved a leap to a higher dimension.