Toyoda Satoshi
At that time, Japan was still a less affluent country, with only three small-scale automobile factories, with an annual output of only a few hundred cars, while Ford Company of the United States rolled off 1, Model T cars every day. However, Zuo Ji and his son decided to set foot in the field of automobile manufacturing and put it into production when the economic situation improved.
Georgie died too early to see the birth of the first Toyota car. In March 1933, his son Hiroshi invested only $13, to set up the automobile department. After designing the AA prototype, the first car named AA came out in May 1933.
after one year, A1 started small batch production. This is a large car, the shell is streamlined and beautiful, imitating the Chrysler Airflow model at that time, equipped with a 6-cylinder 3.4-liter engine with an output of 62 HP (46 kW). However, at that time, the number of cars in Japan was very small, and the market especially needed vans, so Toyota invested the most in the development of vans.
In p>1937, Toyota Company produced 4,13 cars, of which only 577 were AA cars and AB convertibles. It was also during this period that the company decided to change its name to Toyota. It is said that a woman fortune teller suggested this change, because in Japanese, Toyota's writing symbols and shapes are more beautiful, and there are 8 characters, and 8 is a lucky number in Japan. When legends are more beautiful than reality, people always believe in legends.
in p>194, Toyota produced about l5 cars, 98% of which were vans. At that time, it introduced a new compact car, equipped with a 4-cylinder 2.2-liter 48-horsepower engine, which was closer to Sweden's rich PV6 in appearance. The witch suggested changing its name to Chetian and starting from imitation. Although Toyota doesn't have much experience in automobiles. But it sticks to a creed: imitation is simpler than creation, and it would be better if we can improve it while imitating. Ichiro is in the same line as his father's philosophy. He knows that it is necessary to produce safe, solid, economical and traditional cars first, not innovative products. So for a long time, all Toyota cars have such characteristics.
in p>l945, Japan was defeated. The entire Japanese archipelago is devastated, the economy has been devastated, roads have been destroyed, and raw materials are scarce. However, Toyota quickly recovered from the ruins of the war. Due to the extremely poor road conditions after the war, the company focused its production on vans and four-wheel drive vehicles instead of light cars. It was not until 1955 that Toyota introduced a compact car with a displacement of 1.5 liters. It was named Crown RS, and two years later it was exported to the United States under the name of Toyopet. In fact, the car is very traditional, without using any modern technology, but it is very exquisite, and it is well-equipped, solid and inexpensive. It is indeed more attractive than the Volkswagen Beetle and has achieved good results in the American market. Crown car prompted Toyota to quickly set up sales outlets in the United States, Venezuela, Thailand and South Africa, and then set up factories in these countries. Cheap and good quality Toyota cars are popular in the global market.
Toyota CENTURY
VG2 1967 Toyota CORONA-MARKII RT62 1968
Toyota CROWN MS51 1968 Toyota CELICA TA22 197
In p>1962, Toyota began to enter Europe. This year, Toyota's output exceeded the million mark for the first time. In 1965 (4 years of Showa), the opening of Mingshen Expressway (Nagoya to Kobe) opened the prelude to the era of high-speed road traffic in Japan. Toyota foresaw that large-scale liberalization of international trade and capital would soon sweep across Japan. In order to meet the arrival of the new era, Toyota stepped up the development of new cars with higher performance, and at the same time devoted great efforts to enhancing production capacity and improving quality. All these efforts finally yielded fruitful results, and Toyota won the Deming Prize in 1965. In the same year, the Japanese government lifted the tariff barriers on imported cars, and since then, Toyota has started a real contest with foreign automobile manufacturers in terms of performance and price!
in the following years, the gross national product of Japan rose rapidly, and the sales of automobiles also increased by leaps and bounds. As a family car, Corolla sedan, which was launched in 1966 (Showa 41), was deeply favored by consumers, thus setting off a Volkswagen craze. Later, in 1968 (Showa 43), it was exported to North America and won praise, which led to a sharp increase in sales.
The 9th Corolla of that year
Against the background of great economic development, Japan's automobile market showed an unprecedented growth momentum. In 1967 (Showa 42), the total domestic production reached 3 million vehicles, surpassing West Germany at that time and becoming the second largest automobile producer in the world. In this case, according to the forecast that the demand will further expand, Toyota has continuously increased its investment in new factories and equipment.
the 196s was an era of great development for Toyota. Its automobile output was only 2, in 1961, and it soared to 2 million ten years later, becoming the third largest automobile manufacturer in the world.
compared with other manufacturers, Toyota understood earlier that the world is its market. To this end, Toyota has set up factories in many countries around the world. After setting up factories in the United States, Peru, South Africa and Thailand, Toyota set up factories in China in 1991, Britain in 1993 and France in 21. At present, Toyota has set up 56 automobile factories all over the world. Of course, Toyota products are also remarkable. For example, in 1966, Toyota introduced the Corolla sedan with a displacement of l ml.
Land Cruiser in those days
This kind of car is made of German Opel Kadett, but it has nothing special except beautiful body. Its design is very traditional, and it still uses front engine, rear wheel drive, tough axle and drum brake. This design is almost out of date, because Toyota's competitors are already applying new technologies such as front-wheel drive, disc brakes and independent suspension of wheels. However, it is important that the Corolla inherits the value concept of the founder, Ichiro, who retired in 195, that is, the car should be perfect, comfortable to operate, fully equipped, exquisite in workmanship and competitive in price. Therefore, although there is nothing magical about the corolla, it gives the car buyer the feeling that it is worth the money. Just like Toyota's new slogan at that time, "My Toyota is amazing", the corolla soon became popular all over the world. Now, for Toyota, Corolla is a lucky name. Of course, the current model is very different from the prototype in 1966 except the name. Because of this, many fans don't admit that the corolla broke the sales record of Volkswagen Beetle. Toyota has made use of this name, which is well known and recognized by the public, to achieve success after success. Celica, a two-door sports car launched at the end of 197, produced about 4 million cars; 3 million Land Cruiser)3 and 5 million Crown Cruisers; Even more amazing is the four-wheel drive Hi Lux, with an output of 1 million vehicles.
Toyota has developed more than 5 models, forming a huge Toyota series. However, the company found that although Toyota was generally welcomed by the public, it lacked the image of a high-end brand. Of course, Toyota has also launched iconic cars in history and won respect. For example, the 2GT introduced in the late 196s, and the later luxury versions of CenturyV8 and Vl2 were all collected by Japanese celebrities. In order to compete with Mercedes-Benz and BMW, Toyota decided to create a new high-end brand and named it Lexus. The first Lexus was launched at the Detroit Auto Show in 1989, and its design was inspired by Mercedes-Benz. This is Lexus V8, which is sedate, luxurious, sophisticated and high-grade, but the price of creating a high-grade brand image is 3% cheaper than that of Mercedes-Benz at the same level. Americans soon fell in love with Lexus, especially enjoying its unparalleled performance-price ratio and surprisingly low noise. However, Lexus has always been left out in Europe. Europeans value the brand with a long history, not just the internal quality of the product. At present, the Lexus series is constantly expanding, adding 6-cylinder Lexus 3D, 2-liter Lexus 2 and the popular RX luxury four-wheel drive. In 2, the total output of Lexus vehicles was 26,, and 211, vehicles were sold in the United States alone. This achievement makes Lexus rank first in the sales of high-end cars in the United States, surpassing Mercedes-Benz and BMW. Facts have proved that Toyota's choice is correct.
Today, Toyota continues to grow. In 23, Toyota Motor's global car sales surpassed Ford Motor Company of the United States, ranking second behind General Motors of the United States in the global car sales rankings. Toyota's rich profits, sufficient financial strength, efficient production system and continuous production research and development have made it have the potential to challenge the car industry leader General Motors.
Toyota's top car LEXUS LS43
Toyota's history overview
1867 Toyoda Satoshi was born
In p>1924, Toyoda Satoshi invented "Toyota automatic loom with automatic shuttle change (G type)"
In p>1929, he transferred the patent of the loom to a British company
In p>193, Toyoda Kiichiro began to research and develop a small gasoline engine
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Toyota AA car came out in p>1936
Toyota Motor Corporation was born in p>1937 (12 million yen)
In p>1938, the parent factory (now the head office factory) was completed and put into operation
In p>195, the Toyota Motor Sales Company was established due to the management crisis (labor disputes and downsizing of employees).
In p>1951, the company began to implement "use its brains and propose solutions". Established Toyota Motor Company of the United States
In p>1959, the factory in Motomachi was completed and put into operation
In p>1962, it signed the Labor Declaration
In p>1965, it won the Deming Prize
In p>1966, Corolla Car came out and started business cooperation with Hino Automobile Industry Company
In p>1967, it started business cooperation with Daihatsu Industrial Company
In p>1972, the cumulative domestic automobile output reached 1. Ten million vehicles
Toyota consortium was established in p>1974
1975 to participate in housing construction
1982 Toyota Motor Corporation and Toyota Motor Sales Company merged into Toyota Motor Corporation
1984 joint venture company (NUMMI) with American GM was completed and put into operation in the United States
1988 TMM (now TMMK) in the United States was completed and put into operation
199 Corolla. 5 million vehicles
In p>1992, British TMUK was completed and put into production
In p>1997 Prius (hybrid vehicle) was put into production
In p>1998, American TMMI and TMMWV were completed and put into production
In p>1999, new york and London stock markets were listed respectively, and the cumulative domestic automobile production in Japan reached 1 million Indian TKM vehicles
In 2, China Sichuan Toyota Motor Co., Ltd. was completed and put into production
2. French TMMF completed and put into production
In 22f1, China Tianjin Toyota Motor Co., Ltd. was completed and put into production
In p>23, Toyota became the second largest automobile company in the world.