Smartphones are developing very rapidly, and each mobile phone brand has a unique development concept and direction. As long as a certain mobile phone brand manufacturer lacks innovation and research, the mobile phone brand will disappear from the public eye. There used to be many famous mobile phone brand manufacturers in our country. With the development of the times, the two major mobile phone brand manufacturers LeTV and Gionee have disappeared. More than 3,000 patents owned by Gionee have been packaged and auctioned. I think the reason why Gionee Mobile Phone Company became the obsolete mobile phone brand is because Gionee Mobile Phone was too obsessed with spokespersons and lacked innovation and research capabilities, which ultimately led to Gionee Mobile Phone leaving us. The first reason: lack of innovation in mobile phones
Although Gionee mobile phones are one of the few very durable mobile phone brands on the market, the functions of Gionee mobile phones have not made big changes, and some functions are even slightly inferior. for other mobile phone brands. Over time, consumers who pursue mobile phone cost-effectiveness will no longer choose Gionee mobile phones. Mobile phone brands that are always innovating will be better able to occupy the mobile phone market. The second reason: the company did not make reasonable planning
As we all know, enterprise development requires professional talents for planning. If the company develops mobile phone brands according to the company's plan, Gionee will not be in its current situation. Gionee Mobile has always wanted to be the number one mobile phone brand, but the development plan of Gionee Mobile is too hasty and fast, which has led to the gradual reduction of the audience of Gionee Mobile. Nowadays, we can only see Gionee phones in the hands of the elderly. The third reason: Too much pursuit of brand spokespersons
Mobile phone brand manufacturers will choose one or two popular actors and actresses to become spokespersons. They choose spokespersons who conform to the brand concept and temperament. The spokespersons for Gionee mobile phones are Liu Tao and Joker Xue. These two celebrities are very popular and popular. Even Joker Xue Zhiqian was still using Gionee mobile phones to post on Weibo before his contract expired. However, these spokespersons will require high endorsement fees from brand manufacturers. Mobile phone brands will naturally focus on inviting spokespersons and ignore the essence of mobile phones.