As a network power, a digital China and the main force in the construction of a smart society, China Mobile keeps paying attention to brand building and development, forging brands with strength, empowering brands with innovation and conserving brands with services. In terms of infrastructure, China Mobile has built the world's largest 5G network, with the total number of 5G base stations exceeding 65.438+0.76 million and 5G customers reaching 722 million. In terms of brand innovation, the number of 5G international standards and the number of patent applications rank first among global operators.
In terms of service experience, we will create special services such as 5G new calls, video color ring tones, home security, and smart people, and promote emerging applications such as cloud production, cloud office, cloud medical care, cloud classroom, and cloud commerce to help thousands of industries intelligently empower and realize the smart life of thousands of households. On the mission of responsibility, China Mobile has the courage to take responsibility and take an active role, taking the lead in setting an example in emergency support, competition support, regional coordination, energy conservation and emission reduction, rural revitalization, charity and other work, and contributing to mobile.
Brand building is of great significance in the reform of state-owned enterprises and an important link in building world-class enterprises. China Mobile will anchor the development orientation of a world-class information service technology innovation company, accurately grasp the law of the times of energy and information integration and innovation, constantly lead and create new demands, accelerate the construction of a world-class enterprise with excellent products, excellent brands, leading innovation and modern governance, and make new and greater contributions to the construction of a strong country and national rejuvenation.
China mobile brand leads the way.
China Mobile will give full play to the leading role of the brand, fully implement the "Brand Leading Action", and incorporate "Mobile Love Home", "Wu Tong Big Data" and "Nine Days" into the strategic brands on the basis of the original five strategic brands. "Mobile Love Home" is a brand-new customer brand created by China Mobile for the home market, which will create a new smart home life mode of "Full Gigabit+Cloud Life" for customers.
Provide the three product systems of "Zhilian, TV and Life", and strive to make every family full of love and wisdom. "Wu Tong Big Data" is the product brand of China Mobile in the field of big data. It can provide customers with three big data cloud services, PaaS, DaaS and SaaS, and eight categories1more than 50 vertical industry products to help digital transformation and upgrading of various industries. "Jiutian" is a product brand in the field of artificial intelligence under China Mobile.
Through the original technical core, we will build a new intelligent engine based on the "Nine Days" artificial intelligence platform, basic+industry model and over 370 core AI capabilities, and realize full-stack artificial intelligence services from intelligent computing infrastructure, platform and model capabilities to intelligent applications. China Mobile continues to deepen brand building. "Global Connect" customer brand adheres to high standards and excellent services, and offers "exclusive service feedback" for high-end customers to create a first-class brand experience.
The "M-Zone" customer brand goes deep into the circle of young customers, and innovatively launches special product activities such as Mango Card in M-Zone and Meta-Universe Music Festival; "Shenzhouxing" customer brand launched knight cards and laughter cards to let more people enjoy intellectual life; As a product brand in the field of content media, "Migu" continues to create the next generation of immersive experience for customers through "content+technology+integration and innovation"; As a product brand in the field of cloud services, "Mobile Cloud" is committed to making enterprises safer and smarter on the cloud.
Reference to the above content: Baidu Encyclopedia-China Mobile Communications Group Co., Ltd.