It has been mentioned more than once in previous articles that in the past 2022, although the Chinese auto market has encountered many challenges and variables, as well as various "black swans" passing by, the new energy sector has ushered in a blowout. improvement has become an undisputed fact.
Among them, BYD, which has the right time, location, people and people, has become the biggest "beneficiary". As the most direct argument, the obvious terminal sales report card does not lie.
During this period, BYD’s cumulative sales of new energy passenger vehicles reached 1.8685 million units, a year-on-year increase of 152.46, setting a record high.
The cumulative sales of DM models reached 946,300 units, and the cumulative sales of EV models reached 911,200 units. And in terms of new energy passenger vehicle exports in 2022, cumulative sales will reach 55,900 units, a year-on-year increase of 307.2.
The overall situation is very good.
In fact, many readers do not know how terrible the performance of this car company, which has long regarded itself as a "new energy vehicle leader", has been in the past 365 days.
To put it more bluntly, BYD, with annual sales of over 1.86 million vehicles, has officially surpassed FAW-Volkswagen and won the "2022 Chinese auto market manufacturer sales crown". In the past few decades, this honor has been firmly controlled by joint venture brands, and independent brands have no chance to get involved.
Obviously, the sudden emergence of the former completely broke the deadlock. At this point, I can't help but sincerely sigh: "Now BYD has undoubtedly successfully hatched a lot of hot products, and the two technical routes of plug-in hybrid and pure electric have made it very difficult to go hand in hand without being too biased."
At the beginning of 2022, Wang Chuanfu said: "With disruptive technologies such as blade batteries, DM-i super hybrid, and e-platform 3.0, we insist on walking on two legs of pure electric and plug-in hybrid, and we are about to usher in the future. Come the explosion of technology, products and markets. "Similarly, there are no broken promises.
So, some readers will inevitably ask: Why did BYD suddenly achieve quantitative changes that far exceeded imagination?
In my opinion, the answer is very clear, as has been analyzed many times: First of all, from the perspective of the overall environment, the positive changes in end users’ perception of new energy vehicles must occupy a lot of Large proportion.
Secondly, from the perspective of the company itself, whether it is the vertical supply chain end, the cost control end, the new product launch end, the technology research and development end, or even the sales network end, BYD is constantly accumulating at every step. Then I hit the right node. For example, the hot sales of DM-i have driven the EV sector upward.
Furthermore, it must be admitted that with the passage of time, the disappearance of consumers’ blind worship of joint venture brands like Toyota and Volkswagen, and the proliferation of feelings about family and country, have also become BYD’s best-selling products. "booster".
Once the above-mentioned outlets and nodes are hit, a positive cycle will be formed. At the same time, being on a brand new track, once the first-mover advantage is completely established, it will become bigger and bigger like a snowball.
In the end, various benefits contributed to the success of this car company that is difficult to replicate.
As everyone knows, just yesterday, BYD handed over the last corresponding answer sheet-the 2022 annual performance report.
From the specific data, the total operating income reached 424.061 billion yuan, a year-on-year increase of 96.2; the net profit attributable to shareholders of listed companies reached 16.622 billion yuan, a year-on-year increase of 44.586 yuan; non-net profit deducted reached 15.638 billion yuan , a year-on-year increase of 1146.42.
The main business segment, BYD's automobile, automobile-related products and other product business revenue reached 324.691 billion yuan, a year-on-year increase of 151.78%, accounting for 76.57% of the group's total revenue; mobile phone parts, assembly and other product business Revenue was 98.815 billion yuan, a year-on-year increase of 14.3%, accounting for 23.3% of the group’s total revenue.
Correspondingly, the gross profit margin of BYD's automobile-related business reached 20.39, a year-on-year increase of 3.69.
But looking at the other side, it is worth noting that the gross profit margin of mobile phone-related business is only 6.06, a year-on-year decrease of 1.52.
What is even more interesting is that according to the financial data of its main subsidiaries, BYD Automobile Industry Co., Ltd.’s revenue in 2022 will reach 189.911 billion yuan, net profit will reach 3.893 billion yuan, and net profit margin will reach 2.05.
In contrast, Wuwei Fudi Battery Co., Ltd.'s revenue in 2022 will reach 17.8 billion yuan, its net profit will reach 2.371 billion yuan, and its net profit margin will reach 13.32. In other words, selling power batteries is more profitable than selling complete vehicles.
As for another very important dimension, BYD's cumulative R&D investment in 2022 is 20.223 billion yuan, a year-on-year increase of 90.31. As of now, BYD has applied for more than 39,000 patents, granted more than 27,000 patents globally, and has nearly 70,000 R&D personnel.
As for the future, in the most important field of new energy passenger vehicles, BYD said, “We will continue to deepen the research and development of core technologies for new energy vehicles, and gradually form the BYD brand, Denza brand, look-up brand and professional brand. The brand matrix of personalized new brands covers everything from household to luxury, from mass to personalized, and fully meets the user’s car needs in all aspects and scenarios.”
In addition, existing models will be iterated. Upgrade to maintain the overall competitiveness of the product. In the future, technological innovation will be used to promote the development of intelligent assisted driving and enhance the overall competitiveness of products.
Writing this, combined with the 2022 full-year performance report, if you want to judge BYD's overall performance, you can already get a very high score.
However, in the prosperous times, there are still many things to be wary of. Since entering 2023, although BYD's terminal sales are still strong, combined with the various obstacles currently encountered by the Chinese auto market, I still want to remind it, "Don't take it lightly."
After all, many pressures and challenges still exist. It's clearly there. First of all, when focusing on the plug-in hybrid segment, the first problem that must be faced is the siege of independent brands such as Geely, Changan, and Great Wall. Whether DM-i can maintain its absolute leadership in multiple dimensions for a long time.
Secondly, in the pure electric sector, with the efforts of competitors such as Tesla, "Wei Xiaoli", including Jikrypton and Wenjie, the intensity of terminal competition can only be described as exaggerated. , and whether BYD can make up for its relative "shortcomings" in the intelligence dimension in the short term is the second problem left to it.
Furthermore, compared with the annual sales of only a few hundred thousand vehicles, BYD has now grown to several million vehicles, so the third problem is thrown to this car company and and supporting marketing system, dealer system, and user service system.
Furthermore, the fourth problem derived is that as the base of car owners becomes larger and larger, BYD must have higher standards and requirements for product quality. In other words, when it becomes the absolute leader among all new energy car companies, it should do everything possible to protect its brand reputation and its own feathers, otherwise it will suffer backlash.
As for the fifth problem, it is more concentrated on several new brands headed by Yangzang. It is undeniable that if you want to become a true giant, you must take the road to the top, but there are also certain variables in whether you can finally achieve your goal.
Finally, there is some suspense about what kind of feedback BYD will receive after its aggressive expansion in overseas markets, and whether it can provide sufficient support for its sales.
Coincidentally, at the briefing conference after the release of the 2022 annual performance report, Wang Chuanfu said: "China's automobile demand in January and February was weaker than last year, but BYD's sales increased significantly compared with the same period last year. The company The goal is to become China’s largest automobile manufacturer by the end of this year.”
In short, if you want to wear the crown, you must bear its weight. When the above problems are solved one by one, the corresponding goal will be greater. possible.
Everything will be revealed at the end of the year.
This article comes from Automobile Commune, the author of Yichehao. The copyright belongs to the author. Please contact the author for any form of reprinting. The content only represents the author's opinion and has nothing to do with Bitauto