From 2006 to 2016, after Musk basically completed the first ten-year plan for Tesla, he made a second ten-year plan for Tesla.
Let’s talk about what kind of talent and strategy it is...
The second Tesla ten-year plan proposed by Musk in 2016 is as follows:
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1. Manufacturing solar roofs and integrating energy storage batteries;
2. Expanding Tesla’s new energy vehicle product line to all major market segments;
3. Actively develop driverless technology and achieve rapid iteration through large-scale fleets;
Fourth, launch car sharing time-sharing leasing.
Manufacturing a solar roof and integrating energy storage?
As of 2019, Tesla has launched the third generation of solar roof. The new products are more efficient to produce, cost less, and are easier to install. Musk hopes to speed up the project further and eventually move beyond traditional roof tiles.
At the beginning of this year, Tesla officially announced that it would bring the solar roof project to China. At present, Tesla has obtained patents related to solar roofs in China, laying a good foundation for the subsequent advancement of the project. At the same time, Tesla has begun recruiting staff for related positions in China.
Ultimately, Tesla hopes to form a perfect solar power cycle system with solar power generation, battery energy storage system Powerwall and electric vehicles to meet the needs of all-electric home green energy.
Expand Tesla’s new energy vehicle product line
To all major market segments
On November 16, 2017, U.S. time, Tesla launched again The Roadster sports car model!
Currently, the new generation Roadster has begun to accept reservations. The basic version is priced at US$200,000, with a deposit of US$50,000. The high-end version of the Founder model is expected to be priced at US$250,000, and vehicle delivery is expected to begin. Starting between late 2020 and early 2021.
Judging from the current market, the Tesla Roadster is the fastest mass-produced electric car so far. It only takes 2.1 seconds to accelerate to 100 kilometers per hour, the top speed can reach 400km/h, and the cruising range is expected to be up to 100 kilometers per hour. 1,000 kilometers, and has a torque of 10,000N·m, yes, you read that right, 10,000N·m.
Also on November 16, 2017, US time, Tesla Semi trailer model was released. According to previous plans, the car will officially start production in 2019. However, until now, Tesla's "big guy" has not yet been mass-produced. According to foreign media reports, small-volume production may be planned for late 2020.
According to Tesla’s official announcement, the final mass-produced version of Semi will have a single driving range of 966km. The acceleration time from 0-96km/h under no load is only 5 seconds. When fully loaded with 36 tons, Below, the 0-96km/h acceleration time is 20 seconds.
It is worth mentioning that Semi’s aerodynamic performance is very eye-catching, with a drag coefficient of only 0.36, which is smaller than Bugatti and is indeed quite impressive. Generally, the wind resistance coefficient of American trucks is between 0.8-1.0, while domestic trucks have greater wind resistance.
On March 14, 2019, U.S. time, Tesla Model Y was released. This is a medium-sized SUV pure electric model positioned lower than Model X. This car has 70% similarities with Model 3 The same parts and at the same consumer level mainly play a role in enriching the product line in the market.
Model Y has just started delivery on March 13, 2020. This is the only Tesla model that has not been delayed in delivery. It is actually half a year ahead of schedule.
If domestic consumers want to drive this Model Y, they may have to wait until 2021 to get it. The new car is currently divided into two versions, priced at 488,000-535,000 yuan. The two models are as follows:
1) The dual-motor all-wheel drive long-range version is priced at 488,000 yuan, with an estimated WLTP range of 505 kilometers. , with a top speed of 217km/h and an acceleration of 0-100km/h in 5.1 seconds.
2) Dual-motor all-wheel drive Performance? High-performance version costs 535,000 yuan. It has an estimated WLTP range of 480 kilometers, a top speed of 241km/h, and 0-100km/h acceleration in 3.7 seconds.
On November 21, 2019, U.S. time, Tesla released the CYBERTRUCK pickup truck model. This Tesla pickup truck is completely different from the streamlined body of the previous model. The design style turned 180° and was replaced by straight lines in the style of a steely man. The unexpected shape shocked the world.
CYBERTRUCK model*** has been released in three versions, namely:
1) Single-motor rear-wheel drive version, with a range of 402km and an acceleration of 0-100km/h in 6.5 seconds. The towing capacity is 3400kg, and the pre-sale price is US$39,900 (equivalent to approximately RMB 280,000).
2) Dual-motor all-wheel drive version, with a range of 483km, acceleration from 0-100km/h in 4.5 seconds, traction force of 4536kg, and a pre-sale price of US$49,900 (equivalent to RMB 350,000).
3) The three-motor all-wheel drive version has a range of 804km, acceleration from 0-100km/h in 2.9 seconds, traction capacity of 6350kg, and a pre-sale price of US$69,900 (equivalent to RMB 490,000).
The delivery time of CYBERTRUCK may be around the end of 2020 to early 2021. For orders for single-motor low-profile models, Tesla said it may not start mass production until late 2022, which may lead to delivery The time has been extended to 2023 because low-end models are not profitable, which may result in Tesla not getting enough funds...
The rich product layout allows Tesla to occupy a position in various market segments. And its extraordinary product foresight capabilities make each of its products a hot new star in the market. Model Y's current global order volume has exceeded 250,000; CYBERTRUCK has reached an even more exaggerated number of nearly 500,000 units!
At the same time, Tesla is also operating at full capacity in major market areas and expanding its territory. China is Tesla's second largest market after the United States. Tesla spent 357 days in 2019 to turn a piece of farmland in Shanghai into a super factory.
After being produced in China, the 299,000 yuan Model 3 almost kept domestic new energy manufacturers awake at night. Tesla built its own super factory in Shanghai. Due to China's lower labor costs and fixed asset costs, and the Shanghai municipal government's preferential loan policies, the capital expenditure of Tesla's Shanghai factory is 65% lower than that of the US factory.
In addition, Model 3 was selected into the 11th batch of "Catalogue of Recommended Models for the Promotion and Application of New Energy Vehicles" in December and June 2019, and enjoys a subsidy of 24,750 yuan per vehicle. Later, it was selected into the 29th batch of "Catalogue of New Energy Vehicle Models Exempted from Vehicle Purchase Tax" on December 27, 2019, and enjoyed purchase tax exemption. Three factors contributed to the Model 3 entry price dropping from 355,800 yuan to 299,000 yuan. Compared with the imported version in April 2019, the price reduction was as high as 38.8%.
If Tesla builds a factory in China to occupy the world's largest automobile consumer market, does the establishment of a factory in Germany mean that it is declaring war on a century-old automobile industry manufacturer? Of course, the potential value of building a factory in Germany is also important. After all, Germany is synonymous with high-quality cars, and German manufacturing is more likely to be recognized by the European market.
At the same time, based on Germany’s mature and high-level automobile R&D and production resources, Tesla can attract more favorable resources by building a factory here, and the mature automobile manufacturing business chain also makes Germany more competitive than Europe. Other countries have an advantage.
Actively develop autonomous driving technology
Achieve rapid iteration through large-scale fleets
Autopilot is probably Tesla’s most important application software, mobilize Tesla La's hardware system can be said to be one of the most advanced autonomous driving technologies at present. However, in reality, no car can achieve true autonomous driving functions, all of which are driving assistance functions.
Tesla instrument interface
Technically, Tesla uses cameras for environmental detection. The camera is the sensor closest to the human eye’s environmental habits and has a more stable image. processing power, but in harsh environments such as rain and fog, the camera resolution will be reduced. Technology giants in the field of autonomous driving, such as Google and Baidu, all use lidar as the leading solution. Lidar detects objects by emitting laser beams and has the advantages of strong anti-interference ability and accurate detection. However, the cost and technical threshold of multi-beam high-precision lidar are much higher than that of cameras. If Tesla's camera solution is truly successful in the future, it will have huge advantages in automated production and cost control.
Tesla vehicles come standard with a total of 8 cameras, including 1 reversing camera at the rear, a 3-purpose assembly at the front, and 2 on each side.
Thanks to the large number of installations of Autopilot in Tesla vehicles, Tesla, as the earliest electric vehicle brand equipped with automatic assisted driving systems, already has a large amount of road test data. As of January 2019, Tesla's Autopilot mileage exceeds 1.73 billion kilometers, far exceeding other competitors, and the fleet size is conservatively estimated to be approximately 400,000 vehicles per year (Model? S/X? 100,000 vehicles/year + Model? 3? 300,000 vehicles/ Year).
For comparison, according to data from the California Department of Motor Vehicles' "2018 Autonomous Driving Disengagement Report", the road test fleet size of Waymo, the leader in lidar routes, from December 2017 to November 2018 was 110 vehicles, with a road test mileage of approximately 2 million kilometers.
The accumulation of huge measured data has made Tesla Autopilot increasingly more accurate and reliable. Compared with simulation tests by technology companies, Tesla's test data is obviously of higher quality.
Not only that, Tesla announced on April 23 last year that it took three years to complete the design of the self-driving AI chip and handed it over to Samsung for OEM production. There is no doubt that Tesla will vigorously promote autonomous driving in the future and further expand its layout in the field of intelligent transportation.
This is the end of writing, don’t you think there is still something missing? Haha, regarding the development of the fourth car rental business, Tesla currently has no more business development in this area, and it is basically still in the imagination stage, so we can only stay tuned. However, the Model 3 model already supports Bluetooth or card swiping to open the vehicle, a surveillance camera has been added to the car, and the car system has upgraded the user cloud account function. This may all be foreshadowing the car sharing project.
Tesla is currently expanding its super factories and improving its product lines around the world. It will quickly grow into a global car company and occupy a huge market share. At the same time, Tesla has deployed a global direct store and charging network that is beginning to take shape, and continues to send new software and functions to car owners through OTA, and is continuing to build online + offline, car + energy services. Closed loop opens up a new model of car service.
New energy services + new energy travel, let us wait and see whether Musk can ultimately lead Tesla to realize its vision of "accelerating the global transition to sustainable energy"!
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.