If you only want to use the store name yourself, that is, to build your own brand, it is within the scope of registering a trademark. The specific process is as follows:
1. Choose your favorite trademark.
The range of choices includes text, graphics, numbers, letters, color combinations, and any combination of the above elements. According to the latest trademark law, sounds can also be registered as trademarks.
2. Check the registration status
Go to the official database and trademark query system "China Trademark Network" to check the previous registration status, evaluate the registration risks, make repeated modifications, and finally determine the trademark to be registered .
3. Prepare trademark registration application materials
Prepare trademark registration application materials: trademark registration application form; (this is not required for online applications) power of attorney (if entrusting an agency) ; Main body certification materials (personal ID card and individual industrial and commercial household license, company's corporate business license). In addition, a trademark pattern must be produced. It is recommended to have 800*800 pixels and 100 resolution. If it is too small, it will easily blur.
4. Submit application materials
The first way is to entrust a filing agency to submit, you can go to the National Trademark Office website to find a local agency; the second way is to submit it in person at the registration hall of the National Trademark Office .
5. Waiting for formal review by the Trademark Office
After the formal review by the Trademark Office is passed, a notice of trademark acceptance will be issued. It takes about 20 working days (i.e. about 1 month). If the formal review is not passed, you need to make corrections or resubmit the application. Once you get the trademark acceptance notice, you can mark the trademark with the "TM" logo and use it.
Extended information:
It takes about 12 months from submitting the application to finally getting the trademark registration certificate. The acceptance is issued about 1 month after the application is submitted, and the first 6 months after the application is accepted. Months are the review schedule, the next 3 months are the announcement period after passing the Trademark Office review, and finally it takes about 2 months to make and issue the certificate.
Applicants need to always pay attention to whether there are objections raised by others during the announcement period, and submit an objection defense letter according to the objection defense notice issued by the Trademark Office to safeguard their legitimate rights and interests.
Article 40 of the "Trademark Law of the People's Republic of China" stipulates that if a registered trademark has expired and needs to be continued to be used, the trademark registrant shall handle it in accordance with the regulations within twelve months before the expiration. Renewal procedures; if the application cannot be completed during this period, a six-month extension period can be granted.
The validity period of each renewal registration is ten years, starting from the day after the expiration of the previous term of validity of the trademark. If renewal procedures are not completed upon expiration, the registered trademark will be cancelled.
Baidu Encyclopedia - Trademark Registration
Baidu Encyclopedia - Trademark Law of the People's Republic of China