In other words, accessories such as headphones can be directly inserted into the jack of the mobile phone case for charging when there is no power; When not in use, you can put it in the phone case.
This seems to be a practical and convenient innovation, but many netizens say: chicken ribs.
That's true. Although Apple's mobile phone has a strong brand effect, its body is far from perfect. In particular, the two "stubborn diseases" of battery life and signal still plague many Apple users. Now I'm making a big fuss about the irrelevant mobile phone case.
Some time ago, it was even reported that Apple's new machine will cancel all accessories this year. In addition to headphones and charging heads, charging cables, pins, manuals and warranty cards have also been cancelled, almost all of which are bare metal.
At this time, the patent of one-piece mobile phone case was exposed, which made people guess that Cook was really "thoughtful". With a mobile phone case that can accommodate accessories and has its own charging port, consumers have reason to spend money again.
Judging from the pricing of Apple's mobile phone accessories, the price of this upcoming multifunctional mobile phone case will certainly not be too low.
According to statistics, the total sales volume of Apple's iPhone 12 series alone reached10.2 billion units last year. In the name of environmental protection, canceling the accessories of the charging head and headphones has made Apple earn an extra/kloc-0.5 billion yuan, which is almost equal to Xiaomi's annual net profit income.
Apple's mobile phone sales are expected to increase by about 30% year-on-year. Because Huawei's high-end chips are limited, the market share of high-end mobile phones will be divided by giants such as Apple and Samsung. Now that the rumors of all accessories and the exposure of the patent of multi-function mobile phone case are cancelled, it is not difficult to see that Apple intends to harvest a large number of leeks.
More importantly, the Apple brand plays an important role in the high-end mobile phone market and is the object of imitation by many brand mobile phone manufacturers. For example, Samsung took the lead in imitating the cancellation of accessories, because Apple consumers did not overreact, and Apple did taste the sweetness. As the number one mobile phone manufacturer in the world, Samsung naturally doesn't want to miss this "cheese".
In addition to Samsung, domestic Xiaomi has also joined the "team" to cancel accessories, but Xiaomi is still very sensitive to the market. After all, the brand effect is far from Apple and Samsung, and the decision to let consumers choose freely is obviously more acceptable.
It is foreseeable that after Apple introduces the multifunctional mobile phone case, "this kind of chicken rib product" will bring it a lot of revenue. Driven by interests, many mobile phone manufacturers will compete to imitate.
From the consumer's point of view, the introduction of multifunctional "mobile phone case" is really of little substantive use except for many consumers to try it out early. The "stubborn disease" of Apple's mobile phone's core functions is in sharp contrast with the constant updating of diversified marginal functions. It's really sad that consumers can't buy what they want at high prices.