Entrepreneurship is mainly composed of college students and college graduates. Nowadays, the problem of college students' entrepreneurship has attracted more and more attention from all walks of life, because college students belong to advanced knowledge groups, and after years of education, they often bear the expectations of society and families. With the continuous development of social economy and the unsatisfactory employment situation, college students' entrepreneurship has naturally become a new phenomenon besides college students' employment.
In the wave of mass innovation and entrepreneurship, college students appear more and more frequently, and some adventurous college students even drop out of school to start businesses. However, the ideal is full and the reality is very skinny. Because of various reasons such as capital, management and experience, the road to entrepreneurship is not smooth. The first issue held yesterday? Talent group? In the dialogue forum, entrepreneurs such as Tang and Zhang Tianyi gave their own views and opinions on how to improve the success rate of college students' entrepreneurship. How did Yuan Hang, co-founder of Peking University Entrepreneurship Training Camp, Yang Yan, executive partner of Peking University Venture Capital Fund, and Kong Lingbo, chairman of Aoqiwei Information Technology Co., Ltd. succeed in starting a business? Personal feelings.
Make full use of surrounding resources
Where's Don? Mr. Zhuang? Founder of entrepreneurial service platform
Tang, 26, is currently a doctoral student at Nankai University. Although he is still a student, he has been on the road to starting a business for several years, and his face is full of maturity and steadiness that are not commensurate with his age. He initiated it? Mr. Zhuang? Try to build an entrepreneurial service platform? Air incubator? Through this service platform, entrepreneurs can find any needed services, partners, funds, venues and even business models suitable for the project.
Regarding how to improve the success rate of college students' entrepreneurship, Tang gave two personal experiences of making full use of resources around him, including the choice of partners and projects. ? Nowadays, college students who start businesses have the consciousness of forming a team, but most of their partners come from classmates and even good friends in bunk beds. At best, this is a gang, and it is hard to call it a team. Although some players boast rich club experience, the club experience is completely unsuitable for the market, and many marketing experiences do not match the experience accumulated in school. In the formation of team members, entrepreneurs may wish to pay attention to alumni groups. There are many elites who have been on the road to entrepreneurship for many years and have rich industry experience. They are a supplement to college students. For example, college students' sensitivity to new media and familiarity with the Internet are not available in that generation. In the choice of projects, many college students are self-centered. The university itself is a think tank, and there are some good projects in the laboratory to meet the market demand. There are both market gaps and patented technologies, and it is entirely possible to start a business. ?
Experience accumulation is also the embodiment of entrepreneurial success.
Zhang Tianyi, founder of Beijing Funiutang Catering Culture Co., Ltd.
On July 20 14, Zhang Tianyi founded Funiutang after graduating from Peking University. Funiutang specializes in beef rice noodles in Changde, Hunan. In just half a year, Funiutang has been regarded as an Internet catering brand with the same reputation as Diaoye Beef brisket and Huang Taiji. The company also received many top investment institutions such as Pioneer Huawei, Zhenge Fund and IDG. Today, the number of employees of Funiutang Catering Company has increased from a few to more than 100, and the number of chain stores will exceed 10 by the end of this year.
For measurement? Business success? Zhang Tianyi's standard is that the success of starting a business is not to bring money and wealth. Entrepreneurship is a small probability success event, and success is a small probability in a small probability. ? Zhang Tianyi gave such an answer to how to improve the success rate of college students' entrepreneurship. First of all, we must understand that entrepreneurship and employment are not parallel options. Entrepreneurship is a more difficult thing than employment. When you feel that going to work can't satisfy the display of your ability, or you want to challenge a more exciting thing, it's hard to imagine a person starting a business or even successfully starting a business when his employability is not optimistic. College student entrepreneurs can understand the significance of entrepreneurship from two angles. The first angle is financial return, which is also a common standard to measure the success of entrepreneurship. But if, on the other hand, success is directly regarded as the purpose of starting a business, I think this is not the original intention of starting a business. I have been running Funiutang for almost a year, and the biggest feeling is that it is too difficult to start a business, forcing you to grow rapidly in a short time. What I have gained from starting a business is more experience and experience. If I return to a job with this experience, my performance will not be average, which is also a reflection of the success of starting a business. If we equate the simplicity of starting a business with success, it will only lead to the excitement of entrepreneurs. ?
Incubators are entrepreneurs? Open a small stove?
Co-founder of Yuan Hang Peking University Entrepreneurship Training Camp and General Manager of Tianjin Base.
Some people are not optimistic about college students' entrepreneurship. My opinion is: Yes, the success rate of college students' entrepreneurship is definitely far below the normal value, but they are also the most passionate and creative, so on the one hand, we should encourage them, on the other hand, we should pay attention to strengthening entrepreneurship training and support.
Starting from 20 10, Peking University started to offer innovative and entrepreneurial courses to explore entrepreneurship education for college students. Established on 20 12? Innovation and entrepreneurship support program? Provide entrepreneurial services for entrepreneurs in the whole society. Nowadays, Peking University Entrepreneurship Training Camp has become the largest public welfare open entrepreneurship education and support platform in China. As an entrepreneurial training camp of a university, it is also one of our responsibilities to contribute some energy to help entrepreneurial college students all over the world. Therefore, apart from setting aside special space for college students' entrepreneurship in each base to provide incubation services, our Peking University Entrepreneurship Training Camp also offers college students' entrepreneurship? Think about it? And other activities specifically aimed at college students' entrepreneurs are equivalent to giving entrepreneurial college students? Open a small stove? .
Entrepreneurship training is more meaningful.
Executive Partner of Yang Yan Peking University Venture Capital Fund
? I think college students' entrepreneurship is more about practice and exercise. From the perspective of venture capital institutions, it is difficult for college students to choose entrepreneurial projects, because most of them are immature and may not be suitable from the perspective of commercial value. But from the perspective of counseling and encouragement, it is best to contact more angel investors. Although institutional investment is difficult, many angel investments are personal investments now, and some angel investors will invest in some projects according to their personal preferences. So we should provide more opportunities for college students to get in touch with investors.
A shortcut to get in touch with investors is to let college students' entrepreneurial teams get in touch with incubators, participate in entrepreneurial competitions organized by incubators and get in touch with investors as much as possible. Investment is a matter of different opinions, and every investor's eyes are different. It is very likely to find investors in some entrepreneurial activities.
For investors, they prefer to invest in some high-tech projects. Therefore, college students can combine some of their tutors with their own scientific research projects and entrepreneurial projects, and transform them into productive forces, so that the Industry-University-Research achievements of colleges and universities can be transformed, and the projects in which teachers and students can participate are also valued by some investors.
When choosing an entrepreneurial team, we should try to choose some complementary and like-minded partners. Investors should focus on two aspects when choosing projects. First, whether the direction of this project will develop greatly in the next few years. The other is to look at the team, the special founder, mainly to see if this person has entrepreneurial spirit and some personality characteristics, such as not afraid of hardship, leadership, enterprise, strong execution and so on.
Personally, I think that encouraging college students to start a business is mainly to encourage them to have a chance to exercise, experience themselves and accumulate experience in starting a business. They are not afraid of failure, mainly because they find problems in failure, so as to gain something in their future entrepreneurship or work.
Entrepreneurship needs a new perspective.
Chairman of Kong Lingbo Aoqiwei Information Technology Co., Ltd.
If it takes courage, relationship and courage to start a business in the first 30 years, it takes a certain degree of professionalism, good team and docking with capital to choose a business now.
When choosing the direction of entrepreneurship, the most important thing for college students' entrepreneurs is that they should have the ability to identify market demand. When choosing the direction of entrepreneurship, we can start from two aspects: one is to choose products that serve consumers, and the other is to serve enterprises.
In the past ten years, entrepreneurs, especially those based on the Internet, have actively adapted and changed the consumer-oriented business rules. Entrepreneurs feel more about what consumers want, but often these needs may not give you enough direction, so you need to dig out what the hidden logic is from the needs expressed by customers, in other words, what the real needs are. Only in this way can we further improve. For example, an early car manufacturer went to investigate and asked consumers what they needed, because there was no car at that time, and the answer was a faster carriage, while entrepreneurs had to see the demand behind them, that is, the mode of transportation to get to their destination faster, so as to design products.
In the next five to 10 years, entrepreneurs will become the new direction of enterprises, that is, service enterprises. Because enterprises want to introduce more excellent products to the market, they need a lot of third-party services, which will become a craze in this field in the future. Since the middle of last year, the investment in entrepreneurial projects of enterprises has risen rapidly.
For example, in the current O2O, we see more free and preferential price promotions in the consumer field, but in fact, O2O is more about changing efficiency for the industry. For example, for the catering industry, some projects are aimed at how to help catering enterprises improve procurement efficiency and get through intermediate links. This is an example of entrepreneurial service around the organizational efficiency of the enterprise itself. For another example, many manufacturing enterprises need transformation and upgrading in many aspects, which will give birth to good entrepreneurial projects. Once you choose to start a business around the enterprise field, you must deeply understand and explore the business involved in the enterprise.
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