1. External reasons: Since your girlfriend has been in the management and her sales performance is not good, you need to do market research first. For the clothing sales industry, at least you need to examine the passenger flow, consumption power, purchase ratio and sales performance of other competitive brands nearby. If the sales performance is depressed due to external reasons, you can give the upper management a detailed market research report, and then apply for a promotion and price reduction policy or change the clothing variety you sell through analysis (such as being a discount store or trying to choose a price product suitable for local consumption level).
2. Internal reasons: pay attention to the performance appraisal system of employees in the store and analyze what causes low work efficiency and low enthusiasm. If it is the slack caused by the decrease of employees' income caused by the sales commission system, then the market research mentioned above can be used as the basis for your girlfriend and boss to communicate and adjust. If the sales decline is caused by the inefficiency of employees, it is necessary to modify the assessment system internally (income level often has a greater impact on the enthusiasm of front-line direct sellers, and there is work.
3. Summary: Market research is the dominant condition. By the way, learn about the internal assessment and salary system of nearby competitive brands, and then make internal adjustments. You can modify the rules and regulations in a large area, talk to die-hard people in a small area, let employees know your ideas and work goals, and reward and punishment are clear.
The brand of PS: I.T has no problem at least in general popularity and brand recognition. In fact, most of the problems are in the details. If you have any questions, please write me a note and we will communicate again. Wish you success!