Every agricultural product is alive, and every agricultural product is a story. Only by maintaining the best style through packaging and promotion can the unique added value of agricultural products be best reflected. In addition, with the help of geographical, humanistic and cultural marketing, these agricultural products can establish high-end image brand characteristics in the eyes of the market and consumers, which is the only way for agricultural products e-commerce. Recently, a new brand model of five-grain eco-agricultural products with good varieties, good fertilizer, good fields, good products and conscience has sprung up in China, forming a multi-variety intensive brand of eco-agricultural industrial chain.
"Developing e-commerce for agricultural products is conducive to increasing agricultural production, increasing farmers' income and overall rural progress. "Commissioner Du Huiping said in an interview with reporters at the National People's Congress that it is necessary to speed up the branding and standardization of agricultural products, strengthen the construction of quality and safety control systems for agricultural products e-commerce, standardize production and operation behaviors, and promote the standardization and branding of agricultural products e-commerce.
An important feature of e-commerce is the branding and standardization of commodities, but the branding and standardization of agricultural products in China, especially fresh agricultural products, has been relatively backward, which has seriously restricted the development of modern agricultural production in China. In order to meet the needs of developing e-commerce, on the one hand, we should vigorously promote the famous brand strategy of agricultural products and accelerate the implementation of packaging, standardization and e-commerce of agricultural products; On the other hand, government industry coordination agencies should guide farmers to speed up the implementation of national standard systems such as quality grade standards, weight standards and packaging standards for agricultural products, so as to lay the foundation for realizing electronic trading of agricultural products.
Guangzhou Wuliang Eco-agriculture Development Co., Ltd. is a professional organization integrating eco-agriculture investment, planning, design, construction, testing, certification, training and rural e-commerce, including eco-leisure sightseeing agriculture investment, eco-sightseeing agriculture planning, green organic agriculture design, agricultural product traceability, rural e-commerce and agricultural e-commerce personnel training, eco-farm evaluation, and eco-agricultural product testing and certification.
Guangzhou Wuliang Ecological Agriculture Development Co., Ltd., in conjunction with the national certification and accreditation bodies, has formulated the evaluation system of Wuliang ecological agriculture standard construction unit and the certification system of Wuliang ecological agriculture standard products, and professionally certified and issued the certification certificate of Wuliang ecological agriculture standard construction unit and Wuliang ecological agriculture standard products recognized by the market industry. The five-grain eco-agricultural standard system with improved varieties, good fertilizer, good crops, good products and conscience has obtained the registration certificate of the National Copyright Administration. Five-grain eco-agricultural standard system has been established in more than 300 cities across the country, farmers' field schools have been held, knowledge of agricultural science and technology and five-grain eco-agricultural standard system has been taught, and rural eco-agricultural development planning, rural e-commerce guidance, agricultural product brand promotion and agricultural product e-commerce consulting services have been provided.
According to the five-grain eco-agriculture standard system, five-grain eco-agriculture standard product system and five-grain eco-agriculture standard system evaluation and product certification rules, the five-grain eco-agriculture standard system defines five-grain as: improved varieties, fertile fields, fertile fields, good products and conscience.
The five grains are interpreted as having good varieties, making good use of fertilizers, turning over fertile fields, producing good products, stressing conscience and forming an ecological agricultural industrial chain.
In the new era, China's agricultural development urgently needs an effective and widely recognized agricultural production management and product quality standard certification system. The introduction of the five-grain ecological agriculture standard system is just the right time. According to the agricultural expert group, the five standards in the system are subdivided as follows:
Thoroughbred: Seeds and seedlings are healthy and nontoxic, resistant to diseases and insect pests, easy to plant and manage, and have high-yield genes.
Good fertilizer: fertilizer (including pesticides) is efficient, low toxic, safe, environmentally friendly, residue-free and multifunctional.
Fertile land: low content of harmful substances, high content of organic matter, and healthy balance of soil ecology.
Good products: green and organic, nutritious and delicious, healthy and high-quality, safe and secure.
Conscience: The new code of conduct for farmers' professional ethics follows the above four codes of conduct when engaging in agricultural activities.
Five grain eco-agricultural standard system certification is based on different crop products, and each item has detailed standards and regulations. The evaluation of the construction unit of Wuliang eco-agriculture standard system and the certification of Wuliang eco-agriculture standard products are new standards for constructing modern eco-agriculture industrial chain, including seeds, seedlings, fertilizers, pesticides, farmland, agricultural products and new farmers' professional ethics and behavior norms. Combine various means of production, growth stages, technologies, regulations and existing standards in agricultural production to form a new eco-agricultural standard system. Through standardized management and standardized production, a product traceability system query platform is established to ensure food safety, expand consumers' brand awareness of agricultural products certified by Wuliang, and improve the added value of agricultural products.
The Agricultural Resources Development Department of Wuliang Ecological Agriculture cooperates with top domestic scientific research institutions such as South China Agricultural University, China Agricultural University, China Academy of Agricultural Sciences, Guangdong Academy of Agricultural Sciences, Provincial Institute of Soil Remediation, Provincial Institute of Microbiology and Central South Agricultural Institute to develop high-tech and efficient agricultural resources products, and cooperates with well-known domestic manufacturers in depth. The best-selling product has been patented, and it is the only citrus shoot killer registered by the Ministry of Agriculture. Nongpu 1, a specific medicine for root rot of Chinese herbal medicine, an all-around antidote for phytotoxicity of five crops, a non-toxic and long-acting bird repellent, and a selenium-enriched fertilizer of Xigaoli, won high-end agricultural products such as functional fertilizer, multi-chelated trace element fertilizer, wuliangyin, five-grain polypeptide photosynthetic synergist, five-grain organic fertilizer microbial starter and five-grain fertilizer synergist.
In order to open up the ecological chain of agricultural products from the field to the tip of the tongue, the Agricultural Products Fresh Department of Guangzhou Wuliang Company integrates hundreds of ecological farms and agricultural professional cooperatives, combines online agricultural products sales online stores and many offline community fresh food stores, and owns a series of high-end agricultural products brands such as Wuliang Sunshine Food and Baoyu selenium-enriched agricultural products, and jointly promotes ecological agricultural products certified by Wuliang Ecological Agriculture Standard Construction Unit and Wuliang Ecological Agriculture Standard Product Certification. So as to build a sales platform for agricultural products produced by farmers, so that consumers can buy safe agricultural products, breaking the closed-loop management mode of "can't find, can't buy", which has been strongly supported and respected by relevant government departments, empowering rural economic development in China and contributing to the construction of safe food system in China.