First place: Zhonghua Toothpaste
I am really confused as to how to rank this first. The company ranked first must have a broad mass base< /p>
Basic. After all, it can only be in the fast moving consumer goods industry. After all, you can not go online or buy a car, but you can't not eat, drink water, or brush your teeth. I checked at least 5 websites before I was sure that the Chinese toothpaste was already produced by Dutch Unilever
. I think most people would never believe that Zhonghua toothpaste is from the Netherlands - doesn't it have the word Zhonghua on it? In early 1994, Unilever obtained a controlling stake in the Shanghai toothpaste factory and operated the Shanghai toothpaste factory "Zhonghua" toothpaste through brand leasing. The foreign party verbally promised its "Jienuo" brand and "Zhonghua" toothpaste. "The investment ratio of the cards was 4:6, but it was not cashed out. Similar to this is the famous Chinese trademark Maxam: this brand once occupied nearly 20% of the domestic market. In 1990, Haijiahua and SC Johnson entered into a joint venture, and the "Maxam" trademark was shelved. Multinational companies invested heavily in Jahwa, which actually drove "Maxam" out of the market and opened the way for their own brands - this is the fate of Zhonghua toothpaste. From the perspective of the entire detergent industry
P&G in the United States has basically squeezed out domestic detergent companies by using its brand advantages and tax incentives. The top ten domestic detergent brands are Almost the entire army was wiped out. Only four brands, Rejoice, Head & Shoulders, Pantene and Sassoon, occupy more than 60% of the domestic market, exceeding the internationally recognized monopoly line. Every time Procter & Gamble recruits an employee, it means that 2 to 3 employees from China's original detergent companies will be laid off. I want to support domestic products, but I don’t even have the opportunity to support domestic products in the detergent industry! If every industry in China
was like the chemical industry, then Chinese companies would be doomed.
Second place: Shuanghui
I admit that I still eat Shuanghui ham from time to time (I’m used to it), even though it was sold to the United States as early as 2006
Goldman Sachs Group. In 2008, Goldman Sachs invested another US$200-300 million to acquire more than 10 breeding plants in Hunan and Fujian. "The most valuable investment in China is agricultural products." Rogers said. Today, when the Doha mini-ministerial meeting collapsed again and countries are trying to protect their bottom line in agriculture, Goldman Sachs and other international investment banks’ continued investment in China’s agriculture-related industrial chain deserves attention.
. I'm not a nationalist, but looking at the gradual development of Shuanghui's assured meat specialty store and Shuanghui's rising market share, I have reason to express my concerns. Monopoly is not scary. What is scary is that foreign capital, in the name of Chinese companies, is constantly encroaching on the market. I just want to state one fact, Shuanghui is from the United States, it’s that simple
Third place: Wahaha
I originally wanted to nominate Jianlibao, the Oriental Magic Water of the year, canned in China In the beverage market, Jianlibao is a powerful company that dominates the country
but since Li Jingwei left, Jianlibao has plummeted, and now it can only carry shoes for its younger brother. In the middle of the YY period, my mind suddenly enlightened. Jianlibao still belonged to China in its heyday. Although it is now unified, Taiwan-funded enterprises still do not need foreign investment. That is We have internal conflicts among our people. Then it’s Wahaha. When French Danone acquired Wahaha, Zong Qinghou carried the banner of nationalism and aroused the infinite patriotism of the masses. As a result, Zong Qinghou was involved in the acquisition controversy. A few years ago
I had already obtained a U.S. green card. For an American resident to talk to us about China’s national sentiments is really nonsense. How should I put it? I quite like Wahaha
but Danone of France already holds more than 51% of the shares, so let’s not kid ourselves
Fourth place: Arowana
Now the cooking oil we eat is actually from foreign countries.
A typical example is Arowana. This brand appears in almost every Chinese family's kitchen, with a market share of more than 50%. The brand's market competitiveness is 8 times that of the second-place Fulinmen, but it
It is a foreign-funded enterprise through and through, owned by Kuo Brothers Cereals and Oils Pte Ltd of Singapore, and has no relationship with China and Mauritius.
At present, more than 75% of the raw materials, processing and edible oil supply in China's oil and fat market have been supplied by four major multinational corporations with a century-old history
National grain merchants ADM, Bunge, and Louis Vuitton ·Controlled by Dreyfus. Multinational grain merchants have equity holdings in 64 of China's 97 large oil and fat companies
, accounting for 66% of the total share capital. Relying on the advantages of capital, history and experience, international giants have completed absolute control over upstream raw materials, futures, midstream production and processing, brands and downstream market channels and supplies, which is the key to the strategic security of China's edible oils. /p>
The "safety door" is no longer in the hands of the Chinese people, and has actually weakened our market control capabilities. This is not only a very real and direct threat to edible oil but also to national security
p>Fifth place: Dabao
"See you tomorrow, Dabao, see you every day." What a familiar slogan, Dabao is almost the name of most working-class men
It is a must-use brand. How can we Chinese people associate it with the United States? Unfortunately, the fact is that Johnson & Johnson of the United States had acquired Dabao as early as April 2007. Don't think that the middle and low-end markets are not wanted by the United States. For foreign capital, shrimps are also meat. What's more, is the mid- to low-end market really just Xiami? There are 1.3 billion people in China. How many rich people are there?
Sixth place: Supor
In August 2006, SEB, a famous French small household appliance company, acquired Supor, the number one brand of domestic cooking utensils. Of course, it was news. It has been broadcast
but how many people know this news? At least I didn’t find out until much later - it was because I was bragging about how much I supported domestic products at a gathering with friends at home, and when I bought things from China first, my friends exposed it. If it hadn't been for this episode
perhaps I would never have known throughout my life that this famous Chinese brand that started in my hometown of Zhejiang has become a French product.
Another industry number one has been embraced by foreign capital, but we (I believe I am not the only one) are still full of patriotism to support what has become foreign goods. Former national brand
Seventh place: Huiyuan
Coca-Cola acquired Huiyuan for 17.9 billion yuan, a vigorous acquisition, so many calls to defend national enterprises, change
What comes is the fact that it can no longer be so bloody.
Shortly after jointly announcing the acquisition offer with Huiyuan, Li Xiaojun, Vice President of Coca-Cola China, publicly stated in an interview with the media that the Huiyuan brand is owned by Huiyuan Hong Kong listed company, and Huiyuan Nearly 60% of the shares of the Hong Kong listed company are owned by Danone, foreign
public shareholders and an American private investment fund. Therefore, the pre-transaction and post-transaction brand holdings are from a foreign
p>When a Chinese company transfers to another foreign company, no national brand is lost. At that time, media found out that Huiyuan
Juice’s detailed registered address was: Scotia Centre, 4th Floor, P.O. Box 2804, George Town, Grand
Cayman, Cayman Islands, which is an offshore company. company. Minister of Commerce Chen Deming said at the China Development Forum on March 22 that the Ministry of Commerce's rejection of Coca-Cola's merger with Huiyuan shows that China does not welcome foreign investment in China, which is a very big misunderstanding. Chen Deming said: "The merger of Coca-Cola and Huiyuan occurred between two foreign-funded enterprises. Coca-Cola is a company headquartered in the United States, and Huiyuan Juice is a foreign company registered in the Cayman Islands. The merger between these two foreign companies does not involve China's investment policy only involves China's review of the business concentration of the two companies selling products in China.
Eighth place: Nanfu
Nanfu is a battery company. The first brand, I believe that to this day, many families still prefer Nanfu batteries.
Gillette's Duracell
It has been in the Chinese market for ten years, but it has never been able to break into the market, and its market share is less than 1/10 of Nanfu's. But greed is the devil
As long as money can solve the problem, it is not a problem. In August 2003, Nanfu Battery was acquired by its competitor Gillette Group of the United States
. The defeated subordinate back then is now the boss.
Once upon a time, Sun Wen's sonorous and beneficial words of "national power!" once made the resounding brand of Nanfu spread throughout China
North and south. But what about now? How many people know that Nanfu is no longer a Chinese company? Who has been deceived by the so-called national strength?
Who?
Ninth place: Baijiahei
In China, who doesn’t know Baijiahei? How many people would choose Baijiahei when they catch a cold, but how many people know that Baijiahei is not a Chinese product at all. In October 2006, Germany's Bayer Pharmaceuticals signed an agreement with my country's Dongsheng Technology's Qidong Gai
Tianli Pharmaceutical Company to acquire the latter's "Baijiahei" cold tablets and "Xiaobai" for 1.072 billion yuan. Syrup, "Xinli" cough syrup and other businesses and related assets, the acquisition amount is 1.072 billion yuan (108 million euros), Dongsheng Technology still retains part of the western medicine OTC business. This is actually just the tip of the iceberg in the pharmaceutical industry. China's Huayao Group, the largest domestic antibiotic production base, was sold to DSM of the Netherlands (the largest API manufacturer in Europe) as early as 2004; Xi'an Although Yang Sen's name
has Xi'an in it, it actually belongs to Belgium 100% long ago. The most commonly used emergency contraceptive pill in China, Yuting, was originally made by Beijing Zizhu
but now it is produced by Novartis of Switzerland. 100% owned.
Let’s say this much first, and then go on, don’t talk about you, I’m worried that I will be scared. We ordinary people must 100% believe that these medicines are from China, but it turns out that they are all foreign products. To a certain extent: if we Chinese catch a cold or use contraception, it is now in the hands of other people and foreigners.