With the rise of e-commerce, many express delivery companies have emerged, such as JD Express and SF Express, which are famous for their "speed", as well as "three links and one express" that account for "half of the express industry". When talking about "three direct links and one express delivery", we have to mention a woman. "Three direct links and one express delivery" have a deep connection with her. She is the "Queen of Express Delivery" Chen Xiaoying.
Chen Xiaoying’s STO Express can be said to be the founder of private express delivery, and it is now ranked at the forefront of the express delivery industry. Just when STO had great prospects, Chen Xiaoying "sold" STO to Jack Ma for 14.6 billion and left STO, which she had founded for 26 years. Seize the logistics business opportunity and establish the first private express delivery company
Chen Xiaoying's family background was not good since she was a child. When she was in junior high school, her father died of illness and her mother was unable to support the entire family's expenses. In order to reduce the burden on her family, Chen Xiaoying chose to drop out of school when she was 16 and work as a female worker in a printing and dyeing factory in Hangzhou. During this period, she and Nie Tengfei got to know each other and later got married.
In the early 1990s, my country's foreign economy was booming. Many overseas companies set up factories in China. The printing and dyeing factory where Chen Xiaoying worked also received a large number of foreign trade orders. However, because postal express delivery is very slow, orders are often backlogged. Careful Chen Xiaoying sensed the business opportunities, so in 1993, Chen Xiaoying and Nie Tengfei founded STO Express.
When I started my business, the express delivery job was not easy. At that time, people trusted postal express more and considered other private express delivery to be "black express delivery". In order to receive more orders, Chen Xiaoying often wakes up early and works late at night, making thousands of phone calls every day. Even if she is "scolded" by others, she still firmly chooses the express delivery job. The young man lost his husband and the company was "at a loss", so his brother helped to reverse the situation
After several years of hard work, the development of STO Express has gradually got on the right track. Just when Chen Xiaoying thought she could relax, in 1988, an accident took away Nie Tengfei. The tree fell and the foxes dispersed. The company's finance director resigned to establish YTO, and the shareholders also withdrew their capital to establish ZTO. Even her husband's brother ignored Chen Xiaoying's efforts to stay and took away many key elites to establish Yunda.
22-year-old Chen Xiaoying lost her husband, and her former collaborators became "enemies." When Chen Xiaoying was isolated and helpless, her brother Chen Dejun chose to fight against her. With his help, Chen Xiaoying completed the reform and reorganization of STO, and innovatively established a "two-level franchise system with total points and points". STO's express outlets were able to flexibly cover all parts of the country, and STO re-seized the express market.
When Jack Ma had just launched Taobao and was seeking cooperation with express delivery companies, Chen Xiaoying quoted a "jump price" of 2.7 yuan. Many peers thought she was "crazy" because the industry cost price at that time was 4. Yuan. Chen Xiaoying conquered Jack Ma with her "ruthlessness". Finally, she successfully won Taobao's express delivery order and grew rapidly. STO took advantage of Double Eleven and captured 40% of Taobao's shopping mall share, ranking among the top three express delivery companies in my country.
Chen Xiaoying spent 160 million to acquire Tiantian Express, and her business plan continues to expand. In 2016, STO backdoored Edici and was successfully listed on the Shenzhen Stock Exchange. As a result, Chen Xiaoying was worth over 10 billion and became the well-deserved "Queen of Express Delivery." STO's operating income has now reached 17 billion yuan, and it has 2,233 independent outlets. Sell ??STO to Jack Ma, retire and return home with great success
Now the development prospects of STO can be said to be bright, but what is unexpected is that Chen Xiaoying sold 14.6% of STO at a price of 4.66 billion. She sold her shares to Jack Ma, and in August, she sold 31.35% of STO shares to Jack Ma for 9.982 billion yuan. At this point, Alibaba became STO’s largest shareholder, while Chen Xiaoying cashed out 14.6 billion and left.
Chen Xiaoying, who "retired after her success," chose to return to her hometown with honor, and she did not leave the business world. She discovered business opportunities in an ordinary umbrella and carried out technological innovation on its original basis. Her new umbrella became a hit once it was launched. Chen Xiaoying also ranks 60th on the list of self-reliant female billionaires with a wealth of 10 billion. As the saying goes: Women hold up half the sky. And Chen Xiaoying is such a tenacious woman. She lost her father when she was young, lost her husband at a young age, and has no confidence in life. Faced with the disintegration of the company, she reorganized STO vigorously and led it to a new glory.
Although she has now left STO, she has made great achievements in new fields. Now, her legend will continue. Let us wait and see whether she can lead the development of new umbrellas in the future!