Fila was acquired by Anta. Since Fila was acquired by Anta, Anta's revenue has been growing steadily.
The core business circle keeps opening stores, indicating that a brand is gaining momentum. In fact, this sports brand from Italy has indeed become the growth engine of Anta. Anta's sales and net profit have maintained double-digit growth for several consecutive quarters, among which Fila's performance has been growing. According to the interim report of Anta 20 17, Philae's revenue accounts for 20% of the Group.
Due to good sales performance, the number of Feile stores has also maintained rapid growth. Anta's annual report shows that by the end of February 20 17, there were 1086 fila stores in Greater China (including fila KIDS independent stores), and the goal of opening stores in 20 18 is 1300 to 1400. As of 20 17 and 12, the number of Anta's major brand stores (including Anta children's independent stores) was 9,467.
From the set growth target, we can also see Anta's expectation for Fila-from 2020 to 2025, the growth rate of Fila will exceed 30%, which is higher than the overall double-digit growth target of the Group.
Philo:
Fila 19 1 1 was founded in the Italian town of biella, and it is a brand of textile and knitting clothes founded by the Fila brothers. In 1970s, in order to cooperate with diversified development, Philo turned to sportswear.
Has developed tennis, golf, fitness, skiing, mountaineering, basketball and other series. Feile products are now sold to more than 30 countries, such as Italy, Britain, Germany, France, the United States, China, Japan, South Korea, Brazil and Russia.
As early as 2005, Anta established the first enterprise technology center in China sporting goods industry. In order to make a pair of sports shoes suitable for China's feet, tens of thousands of China's feet data were collected irregularly.
Today, its R&D expenses have increased from 65,438+0% of the original sales cost to 5.8%. The design team comes from all over the world and has set up R&D centers in the United States, Japan and South Korea, applying for dozens of independent research and development patents every year. Self-developed elastic glue, easy bending, energy ring, flying weaving technology and other scientific and technological achievements have also become the most popular products for consumers.
As a fashion sports brand, Feile is no stranger to consumers. Its fashionable and energetic image, novel design and high-quality products left a deep impression on everyone.
In 1970s, in order to cooperate with diversified development, Feile turned to sportswear, and successively developed tennis, golf, fitness, skiing, mountaineering, basketball and other series, which gradually developed into a model of fashionable sports brands and laid the backbone of world-famous sports brands. Today, Feile takes the spirit of being positive, constantly striving and never giving up as its brand concept, and is world-renowned for its elegant and dynamic design, high-quality materials and first-class tailoring.