Love to chat slowly? Just ordinary words, which may only involve advertising infringement, are similar to other advertising languages. At present, I have seen some advertisements on the Internet, and I have never heard of this sentence. Can be used without infringement. Of course, this depends on the company's investigation to determine whether it is infringing.
1, absolutization and patent absolutization are used in many terms, such as? The highest level? 、? The best? 、? National level? 、? Maximum sales? Wait, these terms are too absolute. The relative lack of authenticity violates the principle of fair competition. Especially the belt? Country? Advertising language will be punished as long as it is found.
Patents are relatively simple, and now many advertisements will claim to use XXX patents. Whether these patents are true or not, there must be evidence. Real patents need authorization. If you want to produce special certificates, it is illegal to use them privately. Fake patents are false propaganda, and it is illegal to regard props that are not available as advertisements.
2, involving data and efficacy Many people will use some professional data when advertising, such as Gree air conditioning, Jackie Chan once said? I want to save 30% electricity? . There is also milk tea, and the sales volume can directly circle the earth several times. These are all data, and they must be proved by sufficient evidence before they can be used.
In addition, it involves efficacy, mainly including some health care products or medical supplies. Strictly speaking, nothing is allowed to publicize the curative effect except medical treatment, drugs and equipment. If we see the health care products on the market and say that they can treat XXX diseases and have XXX efficacy, these are illegal propaganda.
Besides the above, there are many other possible illegal acts that are not allowed by the advertising law. For example, things for state leaders and state banquets are prohibited from being used; When it comes to gifts, we should also clarify the information of gifts; Speaking of spikes, you can't hang up for a long time, otherwise it is misleading; It involves comparison, and it is not allowed to belittle peers and raise yourself.
To put it simply, it can be summarized into four categories: first, it can't wipe away national enthusiasm; Second, we must ensure fair competition; Third, consumers should not be deceived; Fourth, we should not be suspected of plagiarism. Advertisements that meet the corresponding conditions can basically be used.