Karl benz, the founder of Mercedes-Benz, or Carl Benz, founded Mercedes-Benz Automobile Company on 1883, and on 1886129 October, the world's first automobile was born. This car is a tricycle.
Seven years later, Mercedes-Benz submitted a new trademark application for "Original-Benz+Gear". The literal translation of the label in English is "Original Mercedes-Benz", and this logo is also the earliest Mercedes-Benz logo recorded in all materials.
The earliest Mercedes-Benz logo
After 1909, the logo of Mercedes-Benz changed and simplified. The text content in the old logo has been reduced to only four letters "BENZ", and the gear-like outer ring that highlights the mechanical sense in the old logo has been replaced by laurel wreath. In many motor sports, laurel wreath is a reward for the winning driver. In recent years, Mercedes-Benz has achieved good results in many races.
Osmanthus fragrans rings around it.
The Mercedes-Benz company we are talking about today is the merger of Mercedes-Benz and Daimler in the early years. Before the merger, they operated independently and were competitors. Daimler Automobile Company was founded on1October 28th, 1890, 165438, which was jointly founded by gottlieb daimler and wilhelm maybach. Daimler's first trademark protected by law began at 1899. The company proposed to use the abbreviation "DMG" of the company name "Diamler-Motoren-Gesellschaft" as a new trademark, and was approved. Since then, the "DMG" trademark has been officially launched.
The name Mercedes-Benz actually comes from the name of the daughter of a customer of Daimler Company, and registered the trademark at 1902. After Daimler obtained the patent of Mercedes-Benz brand name, the company felt that it needed a more distinctive trademark. So the embryonic form of "three-pointed star" was born.
The earliest trident star
At 19 16, DMG registered a new version of the three-pointed star logo. This logo adds a circular outer ring on the basis of the original three-pointed star logo, and the word "Mercedes-Benz" is added at the bottom of the ring. At the same time, four small "three-pointed stars" were added in other blank positions of the circle.
Big trident with small trident.
1On June 28th, 926, DMG and Mercedes-Benz formally merged into "Daimler-Benz" company, and according to the way DMG named its automobile products, the automobile products produced by the new company were naturally named "Mercedes-Benz". The reason why this name is used is because "Mercedes-Benz" and "Mercedes-Benz" come from two different companies, which can reflect the balance and mutual respect between the two companies. In terms of style and content, the new version of logo perfectly combines the elements in their respective LOGOs before the merger of the two companies. On the premise of retaining the design of the round and trident stars in MERCEDES-BENZ logo, laurel wreath elements from Mercedes-Benz logo are added to the round frame outside the trident star, and English letters "Mercedes" and "Benz" are placed at the upper and lower ends of the round frame respectively.
There are many Mercedes-Benz, three-pointed stars and laurel wreaths.
1933, Mercedes designed the "simplified version" logo. This logo doesn't have any words, but simply keeps the three-pointed star plus a circle, and the three-pointed star in this logo is obviously much longer than the last one. Later, 1989, the logo was stereoscopic, and the style remained unchanged. Since then, the logo has been used to this day.