As one of the four domestic mobile phone manufacturers, vivo is very active in patent application, and is also quite willing to invest in its own trademark protection. A few days ago, in order to prevent its brand from being touched by porcelain and shanzhai, VIVO applied for a series of trademarks.
A few days ago, a blogger broke the news. Recently, VIVO has successively applied for several new trademarks: vivi, ovvi, WEVO, icoo, VWO, Vivo, ViVi, iOOQ, vjvj, bevivo, VIVZ, WEWO, viqo and weiwo. These trademarks look quite similar to VIVO and its own sub-brand IQOO. This time, VIVO applied for it as a trademark, which may not be used by itself. It should be more preventive in order to avoid the popularity of its own brand after being registered by other cottage machines and touching porcelain VIVO.
In fact, other big manufacturers have done this, except VIVO. For example, Xiaomi Company, which is also one of the four big domestic manufacturers, has applied for many trademarks with the word "rice" besides "millet", such as green rice, rice, purple rice, black rice and green rice. A long "meter" defense river was built for Xiaomi Company. As a brand of Xiaomi's ecological chain, Xiaomi has registered several trademarks of our family, our family, our family, our family and so on in order to protect its own rights and interests.
Although this large number of trademark manufacturers with a rather shanzhai flavor may not be used and will have to renew their fees when they expire, it is obviously more cost-effective to register these trademarks in advance than to meet porcelain manufacturers after they are registered by other manufacturers with ulterior motives.