Take Shanghai as an example for the Mercedes-Benz 4S store:
1. Mercedes-Benz Pujiang Star
Address: No. 3501, Zhangyang Road, Pudong New District, Shanghai (Zaozhuang intersection).
2. Shanghai Mercedes-Benz 4S Store
Address: No. 1233, Nanliu Highway, Pudong New District, Shanghai.
3. Shanghai Mercedes-Benz 4S Store
Address: Songhu Road, Yangpu District, Shanghai.
4. Shanghai Benz 4S Store
Address: No. 1339, Yan'an West Road, Shanghai.
The 4S store is a car franchise model with "four-in-one" as the core, including vehicle sales (Sale), spare parts (Sparepart), after-sales service (Service), and information feedback (Survey) )wait. It has the characteristics of a unified appearance, a unified logo, a unified management standard, and only operates a single brand. It is a tangible market with outstanding personality, channel consistency and unified cultural concept. 4S stores have good advantages in improving the image of automobile brands and automobile manufacturers.
Introduction to Mercedes-Benz
Mercedes-Benz is a world-famous luxury car brand. Revenue in fiscal year 2022 is 150 billion euros. In January 1886, Carl Benz invented the world's first three-wheeled automobile and obtained a patent (Patent No.: DRP 37435), and was known as the "inventor of the automobile." At the same time, Gottlieb Daimler, another founder of Mercedes-Benz, invented the world's first four-wheeled car. Since then, the world has changed.
In June 1926, Daimler and Mercedes-Benz merged to form Daimler-Benz Automobile Company. Cars named after Mercedes-Benz are high-quality, high-performance automotive products. representative. In addition to high-end luxury cars, Mercedes-Benz is also the world's most famous manufacturer of buses and heavy-duty trucks. Mercedes-Benz is a subsidiary of Daimler AG.
On December 18, 2018, the "Top 500 World Brands 2018" compiled by the World Brand Laboratory was announced, with Mercedes-Benz ranking 6th.
The above content refers to Baidu Encyclopedia-Benz