From December 3rd to 4th, the 2021 Chinese Entrepreneurs Boao Forum was held in Boao, Hainan. During this forum, FAW Hongqi participated in the main forum roundtable and sub-forum activities such as the "2021 Automotive Digital Intelligence Future Development Conference" and the "Mulan Enjoyment Party", and held the "Hongqi E-HS9 and Hongqi E-QM5 Tasting Meeting" " and E-HS9 test drive activities, sharing the new Hongqi brand's new strategies, new layouts, and new products in the field of digital transformation and new energy smart vehicles to government representatives, experts, scholars, entrepreneurs, and media representatives. New results.
As an important event near the end of the year, the Boao Entrepreneurs Forum every December is a showcase for Chinese companies and brands to showcase their strength and discuss the future. In recent years, China FAW and Hongqi brands, as important representatives of China's automobile industry and national automobile brands, have a deep relationship with the Boao Forum. Every time they meet, sparks of wisdom and passion burst out. In 2019, the Hongqi Robotaxi equipped with FAW's L4 intelligent driving technology made its debut on Dongyu Island, Boao, for a technology demonstration and to undertake the connection work of the Boao Forum; on December 4, 2020, the Hongqi E-HS9 was officially launched at the Boao Forum; this year At the Boao Forum, New Hongqi once again shines with ultimate new energy products, forward-looking green travel strategies, and rich digital intelligence development achievements, continuing to write a new legend of green Hainan and smart Boao, leading the opening of "* "Pursue the digital era and win green development" is a new chapter in the development of the automotive industry.
The new red flag of brand-new green travel revisits the amazing new energy products
The theme of this year’s Boao Entrepreneurs Forum is “Pursue the Digital Era and Win Green Development” ". In recent years, my country's social and economic development is being guided by the solemn commitment and goal of "carbon peaking in 2030 and carbon neutrality in 2060", and is comprehensively transforming to green and low-carbon; China's automobile industry is also undergoing the "14th Five-Year Plan" Under the guidance of "developing and expanding strategic emerging industries", the field of new energy vehicles has made rapid progress and accelerated upward.
In 2020, New Hongqi exceeded the 200,000 sales mark, achieving an industry mark of 42-fold growth in three years; from January to November 2021, New Hongqi’s cumulative sales exceeded 261,400 units, a year-on-year increase of 46.7% , continue to maintain a good development trend. Among such achievements, New Hongqi's new energy products are making steady and long-term progress, supporting the brand's mission and responsibility in green travel.
At this Boao Forum, Liu Yigong, member of the Standing Committee of the Party Committee and Deputy General Manager of China FAW, met with participating entrepreneurs, experts, scholars, and media representatives at the "Hongqi E-HS9 and Hongqi E-QM5 Tasting Meeting" The guests also tasted two excellent new energy products, E-HS9 and E-QM5. At the tasting meeting, the E-HS9 120-degree battery extended range model just released at the Guangzhou Auto Show once again shined in the audience. This full-size smart pure electric SUV has 564 patented technologies and represents the most advanced technology of the new Hongqi mass-produced models. It has top-level national car safety and national car health configurations, and a newly equipped 120 kWh high capacity. The new green capabilities of the battery and NEDC cruising range of up to 690 kilometers demonstrated the flagship benchmark style of green travel to the guests present.
The new energy model E-QM5, which was tasted at the same venue, is another blockbuster product that deeply implements the dual-carbon strategy and leads low-carbon travel. Guests at the tasting session appreciated its charms in terms of "exclusive C position", national car safety and health, as well as its green and low-carbon leading strength of only 103 grams of carbon dioxide emissions per kilometer. At the tasting meeting, Deputy General Manager Liu Yigong announced that E-QM5 will be launched as a new model for the private market next year, which will undoubtedly allow more customers to enjoy a better green and low-carbon travel life.
During the forum, a large driving fleet composed of E-HS9, E-QM5 and H9 provided the entrepreneurs, customers and media representatives present with a test drive experience around Boao Dongyu Island. During the test drive, the guests personally experienced the technological luxury, green and healthy experience brought by the new Hongqi new energy models, and were once again moved by the surprising charm of the new Hongqi green travel products.
*** Seeking green and smart new Hongqi and discussing new green travel strategies
At this Boao Forum, Liu Yigong, deputy general manager of China FAW, spoke at the roundtable forum with "Hongqi E-HS9, Hongqi E-QM5 Tasting Session" two event sites respectively explained the green wisdom of China FAW EcoLin5's new "five-chain integration" development model to the guests.
At the Shanghai International Auto Show in April this year, Chairman Xu Liuping of China FAW released the EcoLin5 "five-chain integration" new automobile industry development model, striving to create a new energy smart automobile industry chain as the core chain. A future smart green urban automobile ecosystem that integrates the "five chains" including new consumption chain, smart green travel chain, smart energy chain, and new infrastructure chain.
Since the release of the EcoLin5 "five-chain integration" development model, China FAW and Hongqi brands have been guided by the new model and based on new energy smart vehicle products such as E-HS9, E-QM5, and Hongqi smart buses. Point, supported by China FAW's continuously innovative new energy and intelligent network technology, it has achieved a series of gratifying achievements and breakthroughs.
In 2020, FAW Hongqi joined forces with the Changchun Municipal Government to build the "Flag Smart Spring City" intelligent network connection demonstration project. This year, it completed the safe operation of Hongqi Robotaxi's autonomous driving for more than 70,000 kilometers, and will continue to do so next year. Changchun promotes the "Double Hundred Project" to build 100 kilometers of smart roads and launch 100 smart cars including E-HS9 and E-QM5.
In the future, China FAW will also cooperate with the Hainan Provincial Government and enterprises to accelerate the launch of Hongqi smart buses and Hongqi Robotaxi based on the smart application scenarios that Hainan is continuing to build, and provide joint services to build Hainan Smart Island. I believe that at next year’s Boao Forum, FAW Hongqi will continue to write a new green chapter in Boao with even more amazing new achievements in green wisdom.
***Win the new red flag of green development and draw a new future of digital intelligence
With the progress of a new round of scientific and technological revolution and the in-depth development of digital society, "digital intelligence" and "green travel" have become the two keys to accelerating change in the automotive industry. While demonstrating the strength of green travel, during the Boao Forum, Liu Yigong, deputy general manager of China FAW, and Chen Xu, general manager of China FAW Sales Center, shared their achievements in digital transformation and transformation of FAW Hongqi in their respective sub-forum sessions. New thinking and new results from different dimensions.
Guided by China FAW EcoLin5's new "five-chain integration" development model, China FAW has vigorously promoted the reform and development of management thinking and management models around "business empowerment, product intelligence, ecological wisdom, and data value added". Innovation: In the four major areas of R&D, manufacturing, marketing, and management, we focus on promoting digital and intelligent transformation, develop and accumulate a wealth of technological innovations and management innovations, and achieve significant improvements in business operation efficiency.
In the field of R&D, China FAW has created an agile automobile development model by building a collaborative design and virtual simulation platform based on digital twin technology, reducing the product development cycle by about 6 months; in the field of manufacturing, by building a collaborative design and virtual simulation platform for the automotive industry On the industrial Internet platform, China FAW has realized full-process intelligent production in the four major processes of stamping, welding, painting and final assembly, shortening the vehicle production cycle by about 6 months and shortening the order delivery cycle by about 25%.
In terms of user operations and brand operations, the new Hongqi has innovatively established the Hongqi "Digital Vision" with the video platform as the carrier, Hongqi Zhilian with the APP as the platform, and the Hongqi Weidian with the mini program as the platform. , to build a new digital and intelligent user operation system. With the support of digital intelligence and efficient operations brought by this system, New Hongqi is further improving the ecological layout with brand ecology as the core and covering five dimensions such as entertainment ecology, travel ecology, cultural ecology and service ecology. We will open up new touch points through optimized operations and bring endless wonderful new experiences in the green travel era to our customers.
Conclusion
We will pursue the digital era and win green development. At the Boao Forum in 2021, New Hongqi witnessed a smart collision of green travel and digital intelligence development, leading a passionate dance of new energy products and brand operation strategies in the new era. Standing in the first year of the "14th Five-Year Plan", shouldering the responsibility and mission of supporting the country's "carbon peaking and carbon neutrality" goals, and facing the new opportunities and challenges of the connectivity and intelligence of the automotive industry, the new