1) Anti-follow-up: Applying for brand registration can make it easier for sellers to manage their own brands and release their own products, and more importantly, it can strengthen the anti-follow-up, which is especially important for sellers whose products are followed by others. When you apply for brand approval, you can report to Amazon the sellers who follow and sell your products!
2) Improve the success rate of complaints and sales: It is very important for self-built sellers to register their own brands on Amazon. When your branded goods are sold by other sellers, you can report the sellers through TestBuy, so that their goods can be forcibly removed from the shelves!
So how do you record the brand?
Amazon brand filing requirements:
1) Independent e-commerce website
2) Registered trademark in the destination country.
3) Product pictures and packaging pictures with professional logo (proofing is also acceptable; For example, clothes are water-washed labels, electronic laser engraving or printing)
Amazon brand filing process:
Amazon brand filing process includes trademark registration process and brand filing process.
1) trademark registration process (taking American trademark registration process as an example)
① Submit an application for trademark registration.
② Application acceptance: About one week, you can find the trademark-related information on the official website of the US Trademark Office.
(3) Substantive evaluation: The evaluation results will be available in 3-6 months.
(4) Announcement: Enter the announcement period (30 days) after passing the examination.
⑤ Registration is successful, and a certificate is issued.
2) Brand filing application process (taking American websites as an example)
1, login application page/brand/directory-brand-application/create
2. Fill in relevant information
(1) Fill in the brand name (the brand name is the brand name you want to display on the product details page, and it is case-sensitive and does not contain special characters).
② Upload pictures (goods and brands): The acceptable file formats are as follows. JPG。 Ba Xinhe. GIF, and the maximum file size should not exceed1.5m.
Choose your relationship with the brand (here we generally choose "we produce our own brand of goods". If the brand that needs to be filed is not its own, but authorized, it is recommended not to file).
(4) Upload the file (the trademark file that you provided when you registered the trademark, and the brand website suggests that you build your own website).
⑤ Whether to choose UPC (here, whether to choose UPC does not affect the subsequent filing)
Trademark registration is based on the principle of prior registration, and whoever registers first will belong to it. Angel wants to remind business owners that they must be aware of intellectual property rights. Don't hesitate to register trademarks and patents as soon as possible!
Who can I talk to for professional trademark consultation?
Yes! It's him! It's him! That's him! Our trademark expert angel! Maybe add a WeChat or qq, and a phone call will answer many of your questions ~