This is a "make it or die" mutual love! After the announcement of the transaction, in the Weibo survey initiated by Sina Technology, over 48% of netizens were optimistic about the acquisition. In the eyes of many people, both Microsoft and Nokia are sleeping giants, facing the problem of success or death, and their respective advantages can effectively complement each other. In fact, in recent years, not only Nokia's mobile phone market or share price plummeted, but even Microsoft is facing life and death threats. In the era of pure PC environment drifting away, not being able to control mobile devices and operating systems means losing the future. Therefore, the current Microsoft needs to become more competitive in the mobile market than ever before. Their marriage allows them to get what they want.
For Microsoft, if they want Windows Phone 7 to be the third alternative operating system for Apple's iOS and Google's Android, they will need their own hardware, software and services. In addition, Microsoft needs Nokia's manufacturing and distribution channels, a strong supply chain, manufacturers, hardware design and global brands, instead of selling Windows Phone 7 door to door to manufacturers, Microsoft can control its own shipments. Although Nokia has declined in recent years, its thin camel is bigger than a horse. As an old mobile phone manufacturer, Nokia's patent accumulation and excellent hardware capabilities are unparalleled. Under the premise that it is difficult to restart the original accumulation through its own ability, the acquisition of Nokia equipment business is undoubtedly the best choice.
What did Microsoft get from acquiring Nokia? First of all, Microsoft will gain huge market share in developing countries and considerable mobile market share in Europe. Nokia once had a brilliant record in the China market, once reaching 30% market share. Although the Windows Phone system has not achieved the expected response, Microsoft hopes to integrate Nokia and promote Nokia's counterattack in the China market. At the same time, Microsoft's number one competitor is Apple, but the revenue gap between them is gradually widening. According to the latest financial report data, Apple's revenue reached $35.3 billion, while Microsoft's total revenue was $65.438+099 billion. If Microsoft wants to tie the revenue, it must carry out capital operation, and Nokia's price is moderate, which can just meet Microsoft's turnover demand.
Secondly, the acquisition will bring better hardware research and development technology to Microsoft. Although Nokia's Lumia 1020 is not slim, its 4/Kloc-0.0 megapixel camera still shocked the industry. It is true that Nokia still has the ability to compete with Apple and Google in innovation. At present, the camera is undoubtedly the biggest highlight of Nokia mobile phones. Before Apple entered the camera market on a large scale, Microsoft won the accumulation of Nokia in the camera market and occupied a leading position in the market.
Nokia's greater value lies in its patent accumulation in mobile phones and its long-term experience and resources in global supply chain management, quality management and hardware after-sales service in the hardware field. The acquisition of Nokia means that Microsoft will reach the next billion users through Nokia's rich feature phone products. Despite the stock price decline, Nokia still has great global influence. This will make Windows Phone 7 rapidly expand to the whole world.
Can Microsoft change the pattern of the mobile market after acquiring Nokia? Through this acquisition, Microsoft has at least greatly enhanced its strength on the mobile side, such as better hardware research and development capabilities, engineers, a well-known mobile brand and so on. After the successful marriage between the two parties, Microsoft may eventually improve the bleak development status of its mobile ecosystem and make itself a force to be reckoned with in the mobile field again. Many analysts believe that the acquisition of Nokia's mobile phone business will help Microsoft easily occupy the third place in the war of mobile phone operating system. Controlling the software and hardware teams at the same time will give Microsoft many advantages similar to Apple.
A foreseeable advantage is that Microsoft will invest more resources after acquiring Nokia's mobile phone business, which may promote the development of Windows Phone ecosystem. More importantly, Nokia has not lost itself. It is still an independent company, but through acquisition, the structural profit of the company has shifted from mobile phones to software services and network hardware solutions. Judging from this part, this acquisition can only be regarded as beneficial and harmless. Can there be a three-legged situation in the future mobile market, instead of the current rivals of IOS and Android? Come on, Microsoft, looking forward to your joining.