How to avoid products that do not meet Amazon's relevant regulations?
Familiar with all laws and regulations related to Amazon product category and status;
If you are not sure whether the product meets the guidelines, don't publish it;
Don't mark the product status as "new" and then say in the product description that the product will be a little old or have other defects if it is left on the shelf for a long time;
Don't immediately re-release the products off the shelf unless Amazon has lifted the alarm;
Destroy products that can no longer be sold to avoid returning them again in the future;
Regularly check the status of vulnerable items in inventory.
Store perishable goods separately from those with long shelf life.
When you receive a complaint, complain to Amazon to check the remaining FBA inventory.
Ask the supplier for samples before purchasing, and then test them as a reference standard;
Concentrate the products in the box, so that the scanner will not miss any accessories;
Before sending it to FBA overseas warehouse, put plastic bags on the products that are easy to get dusty;
Mark the warranty period on the product to ensure that consumers know this before buying.
Check the product status repeatedly before delivery;
Monitor the complaint cycle and pick out these problem products;
Use the Perfect Order report in the sales center account;
Check customer feedback to find out preventable problems;
Label your products instead of mixing them, so you don't have to be responsible for illegal products from other sellers.
Product and description problems led to the closure of the store.
This refers to the complaints caused by the great difference between the products and the list display (similar to the color difference of the clothes we often complain about), which is the same as the third point.
Consumers place orders on Amazon platform, expecting perfect products and excellent services. Therefore, when the products received by consumers are inconsistent with what they ordered, buyers are likely to initiate complaints, sellers will be warned by Amazon, or stores will be closed if the number of times is too high.
What should I do if the product and description problems lead to the closure of the store?
1. Find the reason
It is an international practice to find out what caused the warning mail or the store to be blocked. Any slight difference between the description of the physical object and the product page may touch Amazon's bottom line. So check all possible problems comprehensively.
1) Check first:
ASIN and UPC codes to find out whether the products in stock are consistent with the goods (or returns) received by consumers;
Product page, compare whether it is picture, title, subtitle, publisher/manufacturer, color, etc. Different from the real thing;
The focus of the product is to see whether the items should be put into the gift box, and to provide warranty books, accessories and so on. , and check whether some parts of the product are missing and whether it works normally.
Product details and specifications, check the weight, size, model, compatibility, etc.
Product description, see how the manufacturer explains the product;
Product reviews to find out how the product functions, whether certain parts are complete, or whether it is easy to use.
2) Check the sales records of the products involved to understand the laws. For example, did the consumer return the goods for similar reasons?
3) Check the inventory of products involved. If this product has had many problems before, you can consider taking it off the shelf.
4) If the products involved are FBA inventory, apply to Amazon to inquire about the remaining inventory products.
5) If the products are mixed, you can ask Amazon to return them instead of destroying them directly. In some cases, you will find that the problem product is not your inventory product at all, such as the label or shrink packaging is different from your own product.
2. How to write a complaint email to Amazon?
Amazon not only wants to see sellers investigate and solve problems, but also hopes that they can come up with some long-term solutions. So, after doing the above two points, you can assure Amazon that you have cleaned up the inventory products and are ready to implement the following measures to avoid repeating the same mistakes.
Actually, I explained it in my previous post, so I'll post it here again.
Check the inventory regularly;
Optimize listing and strengthen relevant rules;
Arrange employees to review the list; ;
Give up mixed inventory and label your own inventory products;
Create a project and donate most of the problem products to show that there is no possibility of repeated shelves;
Design printed leaflets and put them in the box, clearly indicating the return policy;
Establish internal quality inspection and control process instead of direct shipment;
Signing agreements with suppliers on problematic products to reduce the risk of sending products to buyers;
Arrange more quality inspectors and establish a blacklist of problem products;
Change supplier or consignor.
3. How to avoid product and description problems
In order to avoid triggering Amazon warning emails or blocking stores in the future, you can take the following measures:
Do not sell any products whose listing description is inconsistent with the real thing;
If the listed houses are not in conformity with the real objects 100%, create new houses;
If most consumers ask the same question, indicate the answer directly in the product description;
Provide a clear return and refund policy, and print the company trademark on each box;
Check the return report regularly to see how many products are "inconsistent with the description";
Strengthen the quality control from supply to distribution, and be sure to inspect the goods in person before direct delivery or delivery to Amazon warehouse.
Inform the supplier that the product cannot meet the expectations of consumers;
Consider creating a blacklist to exclude products with repeated problems from listing and purchase orders.
The shop was closed down for selling fake goods.
Amazon's anti-counterfeiting policy is that any goods sold on Amazon's website must be genuine, and it is forbidden to sell unauthorized copies, pirated and counterfeit goods; If someone complains about selling on Amazon platform, the seller's account is easily blocked by Amazon and the funds are frozen. In this case, how to win back Amazon's favor and avoid repeating the same mistakes in the future will be the first problem that sellers and friends have to solve.
How to deal with the closure of shops caused by selling fake goods
1, check Amazon account.
In order to find out what factors may cause the store to be blocked, you need to review recent actions and understand how Amazon detects seller behavior.
1) The Amazon algorithm performs daily checks according to the following points:
Monitor product reviews and seller feedback;
Filter the A-Z claims submitted by buyers to find sensitive words;
Scan the seller's website policy, product description, product title and listed key information;
Check the reasons why consumers contact sellers (product problems, etc.). )
What sellers need to pay attention to is to avoid using some sensitive words that are easy to attract the attention of Amazon algorithm when communicating with users, such as "not fake" and "not untrue". Even if the intention is good when explaining, it may trigger Amazon's warning.
2) Check whether the buyer has any misunderstanding.
Consumers may think that you are selling fakes and complain to Amazon before contacting you, even though they don't mean to destroy your business. In some cases, the buyer will have this idea, just because the product does not have the original packaging, or lacks some instructions, inlays, accessories and so on. In other cases, some buyers just expect too much from certain features of the genuine product-louder voice and longer use time of buttons-and if the product does not meet their expectations, they will think it is a fake.
3) Check the relevant regulations and anti-counterfeiting policies of the platform.
Amazon's anti-counterfeiting policy is that any goods sold on Amazon's website must be genuine, and it is forbidden to sell unauthorized copies, pirated and counterfeit goods. In case of violation, the seller's account will be suspended or terminated, the seller's FBA inventory products will be destroyed and the seller's funds will be frozen.
4) Check with suppliers
If your store is closed for selling fake goods and you don't know who really has the right to sell the product, check with the manufacturer. Ask all suppliers where to purchase goods, and how to verify the authenticity of products, and know whether to authorize production.
2. What should I write in the complaint email to Amazon?
Amazon hopes that you can understand why the sales rights have been cancelled and come up with specific long-term solutions. Therefore, the complaint email can include the following measures:
Solve the problems that lead to the closure of the store, such as defining the source and function of the product;
Save the original certificate of each product;
Record all suppliers and their sources;
Remove and destroy all illegal products.
Add more employees to the purchasing department.
Clean up the inventory regularly.
If necessary, change suppliers.
3. How to avoid selling fake goods in the future and causing the store to close down?
Amazon adheres to the principle of "suspend the account first, then talk about objections". A simple complaint is enough to close your store, especially for new sellers. That's why you need to take some precautions from now on:
Ask the supplier for a detailed invoice, and the brand and manufacturer name must be clear;
Ensure that the file name is "invoice", not "order confirmation" or other similar expressions, and save it in the correct format;
Avoid purchasing clearing products as the main purchase channel;
Check the bottom of the seller's account, return report, imperfect order, etc., and solve the existing problems in time;
Investigate your suppliers and their competitors;
Look for suppliers who can provide you with quality inspection certificates, or just cooperate with manufacturers;
Find protection for all products; If you can provide maintenance and extended warranty, mention this in the list;
Back up all files in multiple hard disks and cloud disks;
Understand the supply chain in detail and purchase goods carefully.
Infringement of intellectual property rights led to the closure of shops.
In the process of Amazon sales, it is the seller's basic responsibility to ensure that the goods sold are legal and authorized by the property owner. If you can't do it, you will face the situation that your account will be stopped. But it also means that if sellers don't know much about intellectual property infringement, they can easily violate Amazon's rules and be closed down.
1. What is intellectual property?
Amazon sellers need to maintain four types of intellectual property rights: copyright, trademark, utility patent and design patent. In other words, if you don't want Amazon accounts to be stopped, sellers need to avoid illegal manufacturing, copying and selling imitations and fakes.
In theory, both Amazon and sellers need to take responsibility for selling these products on the platform. However, considering the business model of the platform, the court recently stipulated that Amazon should not be responsible for this. This means that the seller has to bear the consequences of infringement independently. The following figure shows the information related to intellectual property rights, including types, validity period, scope of application, forms of infringement, etc.
2. Consequences of infringement
Property owners or legal representatives can file a lawsuit with Amazon. Amazon policy also stipulates that it is not allowed to sell fake, pirated and unauthorized products. Infringement of intellectual property rights will lead to the seller's Amazon account being blocked and the funds being frozen.
Step 3: Countermeasures
1) When Amazon informs the seller of the infringement, the seller should actively respond.
2) Browse the content guide and anti-counterfeiting policy.
3) Find out the product or related list information that violates the intellectual product law and Amazon policy.
4) Contact with intellectual property owners and have a direct dialogue with them. Usually, they communicate more easily than lawyers. If you can't find the intellectual property owner, please contact the legal representative mentioned in the Amazon account suspension notice email.
5) Provide the list of suppliers and their contract terms.
6) Request the intellectual property owner or agent to cancel the complaint.
7) If the intellectual property owner or his agent does not reply, please contact a lawyer for help.
8) If the seller can bear the cost of suspending the account, he can wait until the matter is settled with the owner before writing a specific improvement plan (POA).
9) Write an action plan, including the property owner agreeing to cancel the complaint.
10) If the complaint has not been withdrawn, submit a detailed list of steps to Amazon, explaining what measures the seller and his lawyer have taken to avoid future infringement, or prove that the complaint is unreasonable.
1 1) Check the quality management measures, and train employees to identify the infringing products and the listed types.
12) Remove or clean up all the inventory goods that cause Amazon account to be stopped and the goods that are prohibited from being sold on the platform.
13) appealed to Amazon and took the above measures.
How to avoid infringement leading to store closure?
For private brand products:
When releasing product information, we should pay special attention to the words used to ensure all originality.
Detect brand keywords or phrases in the trademark database, such as Justia trademark.
Before you release your own branded product, make sure it is unique, even if it has passed the patent examination.
If you buy from a third party:
If possible, know the intellectual property owner and sales agent of each product.
Ensure that all published product information, including pictures, is approved by the intellectual property owner.
Record the project list and invoice of each product and check it before release.
Ensure that the documents obtained are invoices, not order confirmation, proforma invoices, commercial invoices, etc.
Investigate suppliers and their competitors and avoid buying from wholesalers who can't provide relevant documents.
In short, how to prevent Amazon account from being blocked due to infringement of intellectual property rights depends on the seller's business model. Either do all necessary investigations before releasing your own brand, or save the legal documents provided by the supplier.