At the same time, from another point of view, when the emergence of retro new energy vehicles meets many people's dreams when they were young, the vehicles appearing in posters or promotional videos come into their eyes in the form of new energy, and even the maintenance cost and use cost are lower, reducing the burden of dreams for friends who want to own retro models.
At this year's Guangzhou Auto Show, there were several retro models. Great Wall WEY's first car "Dream Dream" adopted retro elements. I believe many people buy retro models for their own dreams.
But in fact, there are too many cars with retro elements on the domestic market, and most of them are imitations. Bypass the patent production or completely copy the classic model when the patent expires, and mass-produce the shell. Euler once launched a retro product "punk cat", which is very similar to the Volkswagen Beetle, except that four doors are designed on the side. Volkswagen once sued the appearance of the Euler model, but it ended in failure.
Due to the different automobile environment at home and abroad, the lag of domestic emission regulations and automobile culture, it is extremely difficult to make a "classic car" successfully on the road. Therefore, many new energy vehicles use curves to save the country, perfectly reproduce retro models, and retain feelings and attributes. Today, with the continuous development of the times, many foreign classic cars have begun to appreciate. In other words, "feelings" are likely to become the main force of future consumption.
But in fact, in any case, it will take some time for retro new energy vehicles to be fully mass-produced. Because of car differences and cultural backwardness, many people can't consume this kind of goods just because of the appearance of cars. Taking the cheap route does have the opportunity to increase sales, but there are few successful cases, and the road to retro electric vehicles needs to be explored continuously.