The story of celebrity struggle 1: Hanwang Liu Yingjian
He/Kloc-joined the army at the age of 0/5, digging coal and raising pigs, while pursuing the Nobel Prize; He once conquered the handwriting input technology of Chinese characters and became an on-the-job doctoral student admitted by Chinese Academy of Sciences.
His Hanwangbi once had a market share of 75% and was the king of Chinese handwriting input market. Now, he is facing Amazon, grabbing the e-reader market that may breed the world's top 500 in the future.
He is Liu Yingjian, chairman of Hanwang Technology, an entrepreneur who looks like a soldier.
Shanghai Baptism
It all started with a dream in college. 1978, Liu Yingjian, a chef who squeezed time to study for ten years, was finally admitted to the Computer Department of PLA Communication Engineering College. In the study of Chinese character coding, he had a whim: Can you find an input method that doesn't need complicated coding, conforms to China people's habits, or even breaks away from the keyboard?
After graduating from college four years later, Liu Yingjian was assigned to a company under the Communications Department of the General Staff Department as an assistant engineer. Two years later, his? Online handwritten Chinese character recognition device? As soon as it came out, it won the first prize of Beijing software invention and the national invention patent. Institute of Automation, China Academy of Sciences admitted him as an on-the-job doctoral student.
1990, a delegation from Taiwan Province looking for business opportunities came to the Institute of Automation. One of the companies took a fancy to Liu Yingjian's technology, commissioned him to develop handwriting recognition products, and readily took out $80,000.
Then, a sudden thing completely changed Liu Yingjian. Before 1992, his handwriting recognition technology was used in Taiwan Province province and Hongkong. Taiwan Province Mengtian Technology, which was founded in 199 1, quickly seized the markets in Taiwan Province and Hongkong in less than one year.
Liu Yingjian was stunned. The opponent's impact made Liu Yingjian feel the power of the market at close range for the first time.
Repel Motorola
1993, Liu Yingjian led the establishment of Hanwang company. What does its name mean? King of Chinese character input? .
From 65438 to 0995, Liu Yingjian officially ended his military career and transferred to Institute of Automation, Chinese Academy of Sciences. This year, Hanwang built the first computer pen hardware production line in Chinese mainland. 1May, 1997, the monthly sales of Hanwang computer pens exceeded 1000 sets.
However, just as the sales of Hanwang pens are rising, the same type of products of Motorola Lex Company? Bi Hui? Enter the China market. This is almost a duel between a small sailboat and a big warship, and there seems to be no suspense in winning or losing.
Take a closer look at Bi Hui? After the product, Liu Yingjian found the flaw of the giant, and also grabbed the Jedi counterattack for Hanwang. On the one hand, Liu Yingjian also technically lifted the limitation of memory space and added the Lian Bi module; While grabbing retail channels. He went to the front line of the market in the provincial capital city, selected more than 40 dealers, took shares in the form of goods and funds, and built channel bases in the provincial capital city with them.
Not to be outdone, Motorola soon spread in the market? Bi Hui? Speech recognition will be introduced, and only a few giant companies in the world have mastered this technology.
In desperation, Liu Yingjian thought of asking for help. He went to IBM Research Institute three times in a row, and finally spent $400,000 to buy the immature IBM language recognition technology at that time, and immediately implanted it in Wang Han's pen. Launch price 1500 yuan? Hanwang reads, writes and listens? , played? Non-keyboard input? Concept, every store's retail terminal has Hanwang promoters reading aloud and writing at the same time, and the market reaction is extremely hot.
The battle has been won or lost. 1998, the sales volume of Hanwang pens reached 50,000 sets, a sharp increase year-on-year 150%. 1998 in 2000, Hanwang's annual sales increased from tens of millions of yuan to1000 million yuan. In contrast,? Bi Hui? After losing money for three years in a row, Lex was finally cut off by Motorola.
Danger of sinking
Liu Yingjian has been driving since 2000? Hanwang? Number four attacked from all sides. As an entrepreneur born as a technical expert, Liu Yingjian's business thinking at that time was extremely simple: breaking through a technology, building a product and conquering a market. The sequela of greed soon appeared: some technologies could not overcome difficulties because they could not obtain superior resources (such as funds and personnel); Some technologies were transformed into products, but most of the 43 projects were not accepted by the market because of the misjudgment in the previous market, and ended in failure.
What is the most painful lesson? Smart phone? Project. At that time, the price of mobile phones was relatively expensive, and the penetration rate was far less than that of landlines. Moreover, many elderly people did not have mobile phones, let alone send text messages. What if handwriting recognition is implanted in the landline phone so that the landline phone can send and receive text messages like a mobile phone? Smart phone? It is bound to set off an upgrade revolution of landline telephones.
Liu Yingjian decided that this would be another whirlpool that could accelerate the progress of Hanwang, so he did not hesitate to command? Hanwang? No.3 rushed in.
However, the evolution of market development is quite different from expectations.
In 2006, I saw that the return was delayed? Smart phone? The company is about to be dragged down. In desperation, Liu Yingjian had to divest the team that he once regarded as a sharp knife.
Spreader of electronic paper books
After several twists and turns, in July 2008, Liu Yingjian's first Hanwang electronic paper book came out. Its slogan is also very vigorous: let the readers be ecstatic and let the publishing house jump off the building!
Then, for three months in a row, 78 million yuan was spent on advertising every month, especially to let Hanwang electronic paper books carry Shenzhou VII spacecraft to the sky, which earned enough consumers' attention. The indiscriminate bombing of Indiana Jones in the air made Hanwang quickly become the focus of the market, and Hanwang's ground troops also came from the third road.
The first way is based on the upgrade of traditional IT product channels. Liu Yingjian promoted Hanwang's original channels to be subdivided again, from the exclusive distribution system of sub-regional product lines to the exclusive distribution system of sub-regional products, so that each dealer can focus more on one or several products, especially electronic paper books. As a result, Hanwang electronic paper books began to receive the surprised eyes of consumers at more than 1000 sales terminals.
The second way is the special sales channel of Xinhua Bookstore. After three months of negotiations, Hanwang finally opened a gap in Hubei Xinhua Bookstore Group. In September 2008, Hanwang electronic paper books entered the Wuhan market.
This third way, Liu Yingjian aimed at government procurement. Government office pays attention to economy, high efficiency and environmental protection, but there are many meetings, materials and documents, which leads to high paper and printing costs. Hanwang electronic paper book can just solve these problems. In addition, Liu Yingjian skillfully used the current domestic? Learn Chinese studies and read classics? The upsurge of purchasing the copyright of 1000 genuine classic books and pre-installing Hanwang electronic paper books has made Hanwang electronic paper books more popular with government agencies.
Three-way attack, quite rewarding.
A complete and powerful industrial chain front has been gradually opened. In the overall advancement of this front, the sales of Hanwang electronic paper books are rising.
In September 2009, Hanwang e-books sold more than Sony e-readers and became the second largest e-reader brand in the world after Amazon Kindle. By the end of 2009, the domestic market share of Hanwang electronic paper books reached 95%, with an annual sales volume of nearly 500,000 units. According to the average price of 2000 yuan per book, the annual sales are nearly 654.38+0 billion yuan, which strongly drives Hanwang's total annual sales to exceed 654.38+0 billion yuan!
After more than 10 years of twists and turns in this unpredictable whirlpool world, 57-year-old Liu Yingjian seems to want to put? Hanwang? 1 introduced a huge vortex in the ideal. At this moment, he has seen two floods in the coming year. One is the listing of Hanwang Technology; Second, the annual sales of electronic paper books exceeded 2 million units. Besides, he overlooks the Fortune 500 on the other side.
Story 2 of celebrity struggle: He is not a stream, but the sea.
Anyone who loves music will not bypass Bach. He was the first person who successfully integrated different styles of music from different countries, and he wrote hundreds of immortal music handed down from generation to generation for mankind. His life's creation was evaluated as:? Make the word of God spread widely, and make music reach an unprecedented peak. ? Almost all the great musicians who appeared after Bach in the world were nourished by him.
However, it is such a great musician who never got rid of his humble position and poverty all his life.
Bach was born in 1885 in Eisenacher, central Germany. Although this is a small town, its residents love music. The Bach family is an out-and-out musical family. His father is an excellent violinist, his grandfather's two brothers are talented composers, and his uncles and sisters are respected musicians.
For young Bach, who is very talented in music, it is very lucky to grow up in such a family. However, fate arranged great hardships for this great musician in the future: he lost his mother at the age of 9 and his father at the age of 10, so he had to be raised by his eldest brother. Although there are a lot of music materials at home, his bossy brother just won't allow him to read and study, no matter how he pleads. Bach had to take advantage of his brother's absence and sleep late at night, secretly copying his beloved music in the moonlight, which greatly damaged his eyesight and made him spend his old age in blindness. However, his persistence in music did not impress his brother. When my brother discovered his secret, he not only ruthlessly confiscated all Bach's hard work, but also severely punished him.
Bach, 15 years old, couldn't stand the abuse of his brother, left home alone and embarked on the road of independent life. With his beautiful singing voice and excellent playing skills of the clavichord, violin and organ, he was admitted to the choir affiliated to the Michaelis Church in Lombard and studied at the God School. The library here is rich in classical music works. Bach plunged into it, absorbed and integrated the artistic achievements of various European schools, and broadened his musical horizons. In order to practice piano, he often stays up late. Every holiday, he has to walk dozens of miles to Hamburg to listen to famous musicians.
Bach asked many famous musicians for advice, but he never got long-term guidance from a formal teacher. But because of this, he is like an industrious bee, looking for and sucking nutrition everywhere. Later, he worked as a violinist in an indoor band. 1723 Bach in St.? Thomas Church, the head of the choir, spent the remaining 27 years in this humble position with low income.
/kloc-in the first half of the 0/8th century, Germany was divided by feudal nobles. Every castle has a vassal, and Germany with a narrow territory is actually divided into 352 independent small countries. In order to show off their power and luxury, lords of all sizes generally have troupes and court bands. In order to survive, most folk artists become musicians and slaves of the court or church. At that time, in Germany, musicians were regarded as slaves exactly like handymen, janitors and cooks, whether in court or church.
In Bach's life, poverty and death followed closely like a pair of terrible ghosts. Not only has he never enjoyed a rich and comfortable life, but he has felt the threat of death since he was 9 years old because his parents died one after another. When I grew up, I became a father, but I reluctantly sent my child 1 1 to the grave.
Bach is a prolific composer. His works include nearly 300 cantatas; A set of 48 fugues and preludes that make up the piano music collection with equal rhythm; Other preludes are at least140; 100 above other harpsichord music; 23 concertino; 4 proposals; 33 sonatas; 5 mass songs; 3 divine comedy and other kinds of music; In all, he composed more than 800 serious music works.
However, Bach's works were never appreciated by people before his death. He has neither a prominent position nor won social recognition. Mozart and Beethoven were the first to discover his valuable value, and they were impressed by the profundity, perfection and impeccable of Bach's music. When Beethoven saw some of Bach's works for the first time, he couldn't help exclaiming: He is not a stream (Bach's name is? Stream? It's the sea ?
1829, Mendelssohn rekindled Bach's enthusiasm for Matthew in an epoch-making performance in Berlin. This piece of music is regarded as the greatest and richest example of all religious music.
Today, Bach's music is being played in any serious music venue in the world. Bach is called. Invincible master? . It is universally acknowledged that his birth is the luck of the world and music.
Story of celebrity struggle 3: keep yourself the same.
He is a superstar on the field and is called a hero by his motherland. But after he became famous, he became the target of many groupies. In order to maintain normal training, he rarely appears in public places, and even neighbors can hardly see him. People say he is too big to see.
In recognition of his outstanding achievements in this field, his city awarded him a house. One day, his father offered to show him the house being built. He agreed and drove to the construction site with his father. As soon as they got off the bus, the busy migrant workers on the construction site recognized him, and many migrant workers put down their work and gathered around. Seeing so many migrant workers coming around, he suddenly got into the car and drove away. Everyone is disappointed, and the only feeling at the moment is that the star's shelf is too big. His father was also surprised and had to explain to the migrant workers.
In fact, many migrant workers know that one of the houses built here is a reward for him, so they introduced the layout and style of the house to his father. He drove back when they were having a heated conversation. The migrant workers in the car turned their eyes to him. He got out of the car with a smile and a few good cigarettes in his arms. ? Sorry, masters, I just bought some cigarettes, and there is nothing. Everyone has worked hard. Please pay attention to safety when smoking. He smokes, apologizes and urges. This sudden move froze all the migrant workers present. For a long time, the crowd suddenly burst into a flood of applause, and the father's eyes next to him were full of tears. He is proud that he didn't change his son because of honor.
He is the Olympic champion Liu Xiang.