"China first" created by the first brand.
The connotation and extension of China No.1 brand and China No.1 car are different. Let's take a look at Chery's "China No.1" to build the first brand of China automobile:
The first vehicle manufacturing enterprise certified by an independent third party organization ISO/TS 16949 international standard;
The first car to successfully carry out a side impact test;
The first hybrid vehicle that passed the national acceptance;
The first pure power vehicle that passed the national acceptance;
The first to go overseas to build a car factory;
The first one introduced the most advanced painting production line in the world, and there are only five such painting production lines in the world at present;
The first automobile manufacturing enterprise recognized by China National Intellectual Property Administration as a "national patent pilot enterprise";
The first national automobile research institute with independent intellectual property rights and the most advanced in China. ...
We can list many such "China No.1" in Chery. Only the No.2 Engine Factory, which is being debugged, has imported a series of engine manufacturing equipment with the highest level in the world from Germany and other developed countries. Mr. Lang and Mr. Mauss of Hueller -Hille Company in Germany are debugging the equipment at the equipment installation site. Mr. Hall from er Company and Mr. Rosen from Yongke Company accepted our interview with pleasure. Mr. Hall pointed to the running engine connecting rod production equipment, saying that these are all new technologies, the most advanced technologies in the world at present, and the engines produced must be world-class; As a supplier of engine equipment, we know that only a few domestic manufacturers have introduced such top-level equipment.
There is a saying in the automobile industry that the engine wins the world. Feng Wutang, director of the Second Engine Factory, said that in March 2003, Chery began to build the Second Engine Factory. The initial positioning should be that the hardware, software, equipment and management are world-class. There are more than 20 new technologies in processing equipment alone. At the time of acceptance, one line belongs to Chery and the other line belongs to BMW. Engine research and development We cooperated with AVL company in Austria, and sent people to Austria to participate in the design from the beginning, adopting the most advanced technology in Italy. There is only one or two advanced technologies in flywheel manufacturing of domestic automobile manufacturers, and we can adopt seven or eight advanced technologies at the same time. This new technology, called agile production line, is leading the new trend of world manufacturing.
This brand-new engine production line is the first production line in China to realize process network control. Machine tools are all networked, and all three series 18 engines from 0.8L to 4L are placed through the network. The advanced engine test-bed owned by Chery Company is equivalent to the sum of the national automobile manufacturers.
Sitian Town No.2 and Sitian Town No.2 Production Lines
High-level equipment requires high-quality management personnel. To this end, Chery learns from others and integrates the delicacy of Japanese and the rigor of German into Chery culture.
The story of Mr. Si Tian Zhen, a well-known expert in Japanese automobile manufacturing industry, was "dug" into Chery when Yin, chairman of Chery, visited Japan, and it is still passed down as a beautiful talk. June 5438-1October 065438, 2003, Xita came to Chery for less than one year and was appointed as the director of the second assembly plant of Chery. He led the team to comprehensively improve the production line named after him, striving to improve product quality, improve efficiency and reduce costs.
"Everyone understood me, and then everyone made rapid progress together." Mr. Terada said, "When I first arrived at Chery, I often lost my temper, and the staff's tables were often knocked by me. "I came to Chery because I was moved by the spirit of Chery people to build a world-class automobile company. However, after going to the production site of Chery workshop, Terada felt that there were still many problems, especially the young employees were inexperienced. Terada made up her mind to start from scratch.
When Tian Gang came to the Heavenly Palace, the "Son of the Orient" was selling like hot cakes, climbing at the rate of 500 sets per month. Here are dozens of phone calls in the market every day, and users have to increase their prices to buy "The Son of the East"; However, there, due to strict quality control, the number of "sons of the East" offline one day and one night is only equivalent to that of the previous day shift. The sales department naturally asked the production department for a car, and the production department disagreed with the sales department's request to speed up daily production. This matter has troubled the chairman Yin. In the sales department document, Yin indicated that "the production department should fully cooperate". In fact, the production department is stuck here in Temple Tian Zhen II. The meticulous and rigorous temple field immediately told Yin that it would never speed up the production progress! He also asked Yin to apologize to him. "I'm from Chery. I feel very honored and deeply responsible to name the production line after me. I want to dedicate my technology and management knowledge to Chery. " "Yin must apologize to me. I am responsible for Chery. " Terada expressed his position emotionally at that time. Yin immediately realized that he was indeed a little hasty in dealing with such departmental disputes, and he quickly apologized to Terada.
Since then, Yin has told this story on many occasions. "Our company should have more temples and Tian Zhener, responsible for Chery, responsible for customers and responsible for life." Being responsible for customers is also responsible for life.
Yes, we are responsible for our customers, but also for our own lives. Taking automobile safety as an example, in the crash test, the driver's head injury value is one, the European standard is 1000, and the measured value of a well-known domestic hatchback brand is 877, while Chery only has 679; The European standard for the head injury value of the co-pilot is also 1000, and Chery has reached an astonishing 370, which shows the safety of Chery. For the safety performance that buyers are most concerned about, Chery chose the elite of ABS family, the third generation product of high-speed dynamic stability system, which can effectively shorten the braking distance and prevent tail flick and side slip. Hold a quality meeting once a week to cultivate the concept of "3 15 every day" among all employees. With the constant attention to quality, all the quality indexes of Chery automobile have reached the national standard in the surprise inspection by the State Bureau of Technical Supervision, and most of them are superior to the national standard.
Chery's quality assurance is also reflected in the quality certification. In February 20001year, Chery successfully passed the ISO900 1 international quality system certification. Others used it for five or six years, and it was completely done in two years. In June 2002, 5438+ 10, Chery Company took the lead in passing the ISO/TS 16949 quality management system certification of Rheinland Company in China, which reflected the special requirements of the automobile industry. On the very important "process capability index" (CPK), it is difficult for domestic counterparts to reach the index of 1.23, but Chery's CPK index is greater than 1.33.
Chery automobile is not produced according to the general international standards, but strictly according to the standards of world-class enterprises, but the internal facilities of the automobile are more perfect than some of their products, such as Santana, Jetta and Fukang, without ABS, airbags and DVD, and the "sons of the East" have them. Quality requirements are also high, for example, the fabric of the seat is parachute material, which has high strength and is very wear-resistant. The supporting factories also reflect Chery's high standard requirements. Therefore, Chery's spare parts are not ready-made, but customized from the spare parts factory, which is specially developed. Because Chery and Volkswagen both process some parts in the same parts factory, the parts factory reported that the Germans spoke highly of Chery. In August, 20001year, China Quality Inspection Association awarded Chery Automobile Co., Ltd. the title of "Qualified Product Tested by National Authority". Although the overall quality is good, but after all, due to the rapid development, Chery itself and suppliers can not keep up, there are still some minor problems. But Chery said nothing, but faced it seriously. Since 2004, the "Fine Chemical Engineering" project has been implemented. This project is carried out in the whole process of planning, design, research and development, manufacturing, sales and after-sales service. Horizontal is to combine suppliers of materials and spare parts to improve quality, reduce costs and strive for perfection.
For quality and safety, Chery people are not stingy. Swiss four-wheel alignment instrument, Belgian electronic digital headlamp detector, American wheel hub performance testing machine, Italian exhaust gas analyzer and MARPOSS off-line testing complete sets of equipment ... These expensive equipment can provide quality assurance, but they have not spent a penny less. Chery also owns more than 100 patented technologies, including the car body, which gives them the capital to talk with stronger people after mastering the independent intellectual property rights of automobiles, and also makes the ideal dream of "building the best cost-effective China car" have a sweet start. The car with the best cost performance must be made in China, and Chery is also working hard in this direction to build the first automobile brand in China.