A few years ago, the news that Lu Buxuan, a graduate of Peking University, was a butcher once spread all over the country, which triggered a big discussion on whether this behavior was a waste of talents. A few years later, another talent from Peking University, Bobby Chen, quietly entered the pig industry, and in less than two years, he opened nearly 100 pork chain stores in Guangzhou, with a turnover of 200 million, and was called the "king of pork" in Guangzhou. This time, people are no longer concerned about whether Peking University students should sell pigs, but about the "political revolution" initiated by Bobby Chen in selling pork.
Bobby Chen graduated from Peking University. More than ten years ago, he gave up his enviable position as a government civil servant and resolutely went to sea. He turned liquor and real estate upside down and created "Tiandi No.1" apple vinegar. Now he sells pork and becomes a multimillionaire.
Pork can also be customized? This statement may sound strange at first glance, or even disagree. And Bobby Chen's green pork "Tuzhu No.1" is just such a strategy. Experts also call it a more professional term: refined marketing.
However, in Bobby Chen's own view, this is just another "crooked ways" method.
Reading the "crooked ways" of Peking University Society
If you ask Bobby Chen why he thinks he can succeed, he will tell you that he is just more flexible than others. "Don't be like me, I'm all crooked ways." He said with a smile. And all this, it is his alma mater-Peking University brought him the greatest wealth.
"Peking University is an interesting place." Chen Shengru said of his alma mater, "I remember that Li Yining was a librarian in the Economics Department of Peking University for more than ten years before he became famous. At that time, all economics majors were studying Marx and Lenin's Soviet economic theory, and no one talked about western economics. He has been studying western economics for a long time. As a result, with the reform and opening up, people need to learn western economics, but even the translated textbooks can hardly be found. At this time, Li Yining came forward to compile western economics and began to give lectures at Peking University. On the contrary, there is no such course on the official curriculum. That's it, Li Yining is already famous today. "
Bobby Chen felt that it was those lectures that were not on the official schedule that brought him a lot of inspiration and great influence. After that, he returned to his alma mater for further study. The teachers who teach are quite different from the mainstream views in academic circles. Some students objected to this. Bobby Chen directly questioned the students: "Did you come to Peking University to learn from the textbooks? Then you can just find a place and don't come to Peking University. The best things here are those that are different from textbooks. "
In this regard, Bobby Chen said with a smile: "In fact, there is nothing the teacher can do. Peking University is very free, and students can skip classes. The teacher was afraid that no one would come and was forced to tell some fallacies. "
Being poor makes it crazy to go to sea.
After graduation, Bobby Chen was assigned to the secretarial section of a local government as a civil servant. According to the truth, being able to hold public office should be envied by many people, but Bobby Chen resolutely gave up this enviable job and went to sea.
"How to say, this has something to do with my personality. I am active in thinking and often do unreasonable things, which is a bit out of place in the party and government organs. " When talking about this matter many years later, Bobby Chen gave such a simple reason for the first time.
However, after chatting for a while, Bobby Chen finally revealed the real reason: "The key is poverty. At that time, several of our friends graduated from prestigious schools, but their income in the office was very low. When we sleep, our house never closes. Why? Because there is nothing to remember and nothing of value to take away. There is no way to be poor, so I have to work hard in the sea. "
The concept of wealth10 million is an appropriate number.
How much is appropriate for a person to eat? This question is difficult to answer. I will think hard when I have no money, which is why I went to sea that year. But when money reaches a certain level, it begins to be empty. Like me now, I can hardly spend all my money every day, and my clothes are tens of dollars. More money becomes a number game, which lacks practical significance. If a specific limit must be given, I think the figure of10 million is more appropriate. To reach this level, we can ensure that people around us have no worries about food and clothing and live a relatively high-class life.
Professional outlook is more suitable for living with brothers.
Now I can say that I have earned almost all my money, but I am too bored to do anything and nothing else. I will continue to do this, so that these brothers can live a better life with me. The next thing to do is to integrate what you have at hand, not to enter a new industry. It is enough for a person to do a limited number of things well in his life.
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