The ideal way of real estate network marketing, the biggest feature is that "never leave home, choose the world room" to choose a house without running from one place to another. Just use the Internet at home, you can know the scale and environment of real estate projects, query and watch all kinds of houses, a well-built real estate website, and all the important information that buyers care about, such as the appearance of the house, the layout of the room, the surrounding community environment, parks, schools and so on. You can see it at a glance by clicking the mouse with your finger. Property buyers can only find a house that meets their ideal needs after making a comprehensive and prudent choice and comparison of various real estate projects. In the past, the process of choosing a house, which took a lot of time, breath and energy, has become very easy, interesting and fast in the environment of online marketing.
In theory, through online payment, you can also sign a house purchase contract online. But in reality, real estate is a large investment and consumption, and it is very rare for consumers to trade directly through the Internet. At present, the main purpose of real estate network marketing is to create a virtual experience environment for visitors through the Internet, so that they can fully feel the characteristics of real estate projects, attract them to enter the real sales site or communicate further by telephone, and do a good job in the preliminary work for the transaction.
Characteristics of network marketing: website is the foundation, promotion is the means, and profit is the purpose!
Common methods of real estate network marketing promotion
First, SEO (search engine optimization)
Search engine optimization is one of the most common promotion methods for small and medium-sized enterprises, mainly through the ranking of search engines to improve the maximum exposure of the website, thereby enhancing the traffic of the website and realizing the sales of the Internet. Of course, for small and medium-sized enterprises, it is more inclined to the user experience, which is commonly referred to as UEO.
B. Pay per click advertising
Pay-per-click advertising is now widely used by enterprises, and its main purpose is to get the clicks of the core customers. Common websites include Baidu, Google, Sohu, Tencent and Yahoo. Of course, there are also some e-commerce websites that have adopted this promotion model. The biggest advantage is that every point is spent on the cutting edge.
blog marketing
Blog marketing is also a very good way to promote marketing. The main purpose is to effectively convey the information of the company and products. For an enterprise, the most important problem lies in the selection and reasonable application of blogs. In blog promotion, not much, but fine. Providing and transmitting valuable information is the information that everyone likes. Master effective ways and means.
D, B2B platform promotion
B2B e-commerce platform is also a popular promotion method for small and medium-sized enterprises, because it can directly deliver and sell products. Typical B2B platforms include Alibaba, HC, business treasure and global sources. Especially for the rapidly increasing B2B in China, what we need to do is to adopt the 2/8 principle and spend a lot of effective time on valuable B2B, while other websites only belong to information publishing platforms.
E. E-mail marketing
E-mail marketing has not been reasonably and effectively used by enterprises in China market, and it is still developing in China, but now e-mail is adopted by a large number of false advertising information and junk information, and a mailbox can easily receive dozens of junk mails every day, which is of course a very effective way to promote e-mail marketing. Mainly after the company information is generated, products, promotions, honors, publications and related information are effectively spread point to point. Of course, the most important thing is content and resources. This point should be paid more attention to in enterprises, that is, mastering a large number of effective resources can achieve good results in promotion, especially the differentiation between industries. It is certainly valuable to obtain the mail library resources of the target customers through some paid ways.
F, news soft text marketing
At present, this method is used more and more. Most enterprises began to use soft text marketing to promote it, and then spread it on large industry portals or large websites. But the most important thing is to pay attention to several aspects, such as 1, the authenticity of the content, 2, the value of the content, and 3, the promotion direction of the content. These points must be clear. The most important thing is effective information. Of course, public relations should be put aside first.
G, QQ group promotion
QQ, as an instant messaging tool with the largest number of users in China, is of great help to the promotion work, especially the current QQ group, which adds a little color to the promotion. The main ways are QQ group mail and QQ group information release. Of course, there are skills. QQ group promotion is not easy to use coolies, because it is not easy to promote. Mastering certain skills may play a great role in promotion, because QQ is playing with people.
Of course, there are many ways to promote the website, but not every method is suitable for the people they serve, and the specific problems are treated specifically. As long as you choose the right method and stick to it, you can get the expected effect.
Real Estate Network Marketing Planning (2)
With the popularity of the Internet, online marketing has gradually attracted more and more attention from real estate enterprises. However, there are not many successful real estate enterprises in online marketing planning. Network marketing is similar to traditional marketing. The key factor of success or failure lies in marketing planning. Let's share with you the key factors of real estate network marketing planning.
First, a correct understanding of network marketing
There are many successful cases of online marketing. When planning online marketing, don't just see the successful cases of online marketing. You should focus on the situation of the enterprise itself. You can succeed without good ideas. You should consider the details of the whole marketing plan. In this respect, online marketing is the same as traditional marketing. However, network marketing is different from traditional marketing. Only by correctly understanding network marketing can network marketing be operated to the extreme.
Second, a professional network marketing team.
"If you want to do a good job, you must sharpen your tools first." Finding the right person is half the battle. Usually, there are two extremes in the construction of online marketing team: first, enterprises with a try attitude temporarily find two or three people, or even one person to start online marketing, and these people may not do this full-time, but they may find a few people who often surf the Internet from the original sales department and do online marketing at the same time. There is no difference in the division of labor. Employees can do whatever they want, and there is no corresponding right and responsibility. In the management of the team, it is also necessary to achieve a reasonable division of labor and clarify the corresponding responsibilities to everyone, so that the inspection can be well documented, the responsibilities can be implemented to everyone, and the corresponding plans can be made.
Third, make an effective marketing plan.
According to enterprise marketing strategy, network marketing plan is the soul of enterprises to carry out network marketing. If there is no feasible network marketing scheme, no matter how hard you try, it will be futile.
For the formulation of online marketing goals, many enterprises are completely indifferent, either doing as much as they think they can, or thinking that the bigger the better. You know, this idea directly leads to the work of online marketing can not be checked, because there is no standard, and no one needs to bear any responsibility for it. In this case, it is impossible for Liu Yuhan to succeed.
Fourth, the effective implementation of the marketing plan.
After the network marketing planning scheme is formulated, it is the implementation of the scheme, and after the perfect scheme is not implemented, it is also the scheme. Doing network marketing planning also needs cost, and needs to consider the return on investment. Timely and efficient implementation of the scheme will reduce costs. Understand that free marketing methods are not just what you think, but also those who pay should be good at budgeting. After the free marketing method is completed, it is necessary to effectively control the paid promotion, and not all visits will create value. Execution, to some extent, marketing the cost of network marketing.
In Chengdu, more and more real estate network marketing enterprises began to spread corporate image and establish corporate brands with the help of the Internet. There are many enterprises that do network planning, but the most famous one is Tongheng Interactive, and there are many project cases. At least for now, Tongheng Interactive Culture Communication Co., Ltd., as a professional network planning service company, is not only good at Weibo marketing, crisis monitoring and handling, media relations management, but also very good at network interactive marketing methods such as network hotspot planning and news promotion. Tongheng Interactive Culture Communication Co., Ltd. has professionals from all over the country, forming a professional team and enjoying a good reputation in the industry.
Therefore, it is not that the completion of the above-mentioned network marketing planning will be successful, but that the network marketing without considering the above factors will not be successful. There are many factors to consider in a good planning, and it is important to have a good planning and do a good job in marketing details.