Matters needing attention in making real estate publicity pages

1, DM design ideas should be novel and exquisite, and the content design should be unwilling to be discarded to ensure its attractiveness and preservation value. For example, during the SARS period, Gu used humorous expressions to publicize the knowledge of SARS prevention and control, which was deeply loved by consumers and circulated by consumers. 2, the theme slogan must be loud, to be able to catch the eye of consumers. A good title is half the battle. A good headline can not only give people a refreshing feeling, but also produce a strong temptation, arouse readers' curiosity, attract them to read involuntarily, and maximize the advertising effect of DM advertisements. 3. The choice of paper and specifications is very particular. General screen selection of coated paper; Choose newsprint for text information, and hit the edge of the newspaper. For newsprint of general specifications, it is best to choose the full-page area of the newspaper, at least one and a half pages; Color pages, generally not less than B5 paper, are too small, so don't clip some pages with 20% or 30% discount, because readers can easily shake them off when holding newspapers. 4, with newspaper delivery should be based on the contact habits of target consumers, choose the right newspaper. For men, you can choose news and financial newspapers, such as reference news, Global Times, South Window, China Business Daily, local evening news, etc.