1, the value of content: native advertisements provide valuable and meaningful content for the audience, rather than simple advertising information, but these information can provide users with information that conforms to their lifestyle and lifestyle.
2. Originality of the content: The implantation and presentation of the content did not destroy the harmony of the page itself, rather than suddenly presenting it in order to seize the attention of consumers and destroy the harmony of the picture.
3. User's initiative: users are willing to read, share and participate. It is not a simple "as far as I am concerned" advertising communication, but an interactive sharing communication where every user may become a diffusion point.