The market potential is huge, the times are constantly developing, and all walks of life are also rapidly updating. Market potential refers to the maximum sales that can be reasonably obtained in a certain period under certain conditions. So what industries have huge market potential?
Huge market potential. Internet service industry
In recent years, the Internet industry is changing the traditional industries at a rapid speed. Its huge gold absorption energy and huge demand and desire for talents have also made the salary increase curve of Internet companies almost steep and upward in the past two years.
Generally speaking, in first-tier cities, the starting salary of first-tier Internet companies represented by BAT for fresh graduates is not high, but as long as they work hard and have outstanding ability, it is actually easy to get an annual salary of more than 654.38 million yuan within two or three years after joining the company.
In third-tier Internet companies, under the same conditions, the annual salary of ordinary technicians can generally reach 1.5 million yuan. The salary of ordinary employees of quasi-second-tier Internet companies can basically reach or exceed 200,000 yuan, which is absolutely enviable compared with many traditional industries. With more than five years of work experience, the income gap of Internet companies will widen.
2. Education and training industries
China's working-age population base is huge, and the demand for technical skills training of the labor force is also huge. The potential of this industry can be seen from the fiery listing of New Oriental. Moreover, at any time, China people are devoted to training the next generation. Therefore, in recent years, counseling and training institutions in primary and secondary schools are also booming. According to relevant data, the whole training market in China is close to one trillion.
3. Agriculture
From the perspective of entrepreneurship, rural areas in China used to be almost a blank sheet of paper. Due to the vigorous development of new countryside and new suburb construction, the demand of farmers and the prosperity of rural market have been promoted, and a large number of entrepreneurial opportunities have been born, which not only attracts farmers' entrepreneurial enthusiasm, but also attracts city dwellers and college students to start businesses. Nowadays, the cost of starting a business in cities is high and the competition is fierce, while the rural areas are full of vitality and outstanding advantages. Rural labor is abundant, natural resources are abundant, and the cost of starting a business is low.
Farmers who are getting richer have a higher demand for material and cultural life, and local governments have successively issued a series of support policies for venture capital, making rural entrepreneurship one of the most attractive and profitable industries. Hare, wild boar, pheasant, grass chicken and blue peacock are very popular in rural areas, and the market is huge, while rural areas urgently need the knowledge, technology, science and technology and talents of urban people.
4. Tourism
Future trend: Data show that the compound growth rate of online travel industry in China has exceeded 30% in recent three years, which makes traditional travel agencies pay more and more attention to the power of online travel market. According to the data of iResearch, an internationally renowned consulting research institution, from 20 1 1 to 20 13, the transaction scale of online travel market reached1313.9 billion yuan,1708.6 billion yuan and 220.46 billion yuan respectively.
5. Cultural and entertainment industry
In the past, it was not easy to make millions from a blockbuster. Now a small movie with a cost of tens of millions can earn more than one billion box office. Behind this box office figure, it shows people's desire for cultural needs now.
A Davos Forum has brought global influence to a Swiss town, which has greatly promoted the local tourism, commerce, culture and hotel industry. Many places in China also have objective conditions to vigorously develop exhibition culture and economy, but they often lack macro ideas. In the modern information age, the media will accelerate the expansion of this new culture, and quickly produce national and even worldwide influence.
6. Smart home
Statistics show that smart home appliances have more than 1 100 million potential customers in China, especially young people who pursue quality of life. They have a high demand for smart home appliances and are the largest potential customer base. According to the data forecast, it will exceed one trillion yuan in 2020, becoming the fastest-growing key part of the home appliance industry, with broad prospects and huge market potential. At present, there are four bottlenecks in the smart home market: first, it is impossible to grasp the pain points of customers; Second, the purchase cost is high; Third, the convenience of purchase and use is poor; Fourth, customer service can't keep up.
7. Elderly products and services industry
At present, the market demand for products and services for the elderly in China is 600 billion yuan per year, but the products and services provided for the elderly are less than 654.38+00 billion yuan per year. The huge gap between supply and demand makes the aging industry "unlimited business opportunities". China's elderly products and services industry has just started, involving pension institutions, health care products, tourism, real estate and other fields, and all aspects of characteristic products and services have yet to be developed.
8. Biomedical industry
Future trend: Biomedicine is a strategic emerging industry in China, and its pharmaceutical technology will become the main innovation power and core competitiveness of enterprises in the future. In the salary strategy of R&D personnel, we can also see that the biomedical industry attaches importance to R&D personnel.
9. Health management industry
In recent years, China's economy has grown steadily, but at a time when material life is unprecedentedly developed, unreasonable eating habits and unhealthy lifestyles have had a tremendous negative impact on people's health.
10. Information security analysis industry
Future trend: From a macro perspective, the market scale is getting bigger and bigger, and the demand for talents will increase sharply. The construction of smart cities also puts forward new requirements for the information security system. Information security applications in cloud computing, mobile Internet, big data, mobile payment and other fields have gradually become the main development direction of the market.
The market potential is huge 2 1. The domestic tourism market is growing rapidly.
According to the Bulletin on the Development of National Economic and Social Statistics in People's Republic of China (PRC) in 20 17 issued by the National Bureau of Statistics, the number of domestic tourists in 20 17 was 5 billion, an increase of 12.8% over the previous year. Domestic tourism revenue was 4,566,654.38 billion yuan, up by 15.9%.
2. Per capita tourism expenditure is increasing.
According to the Bulletin on the Development of National Economic and Social Statistics in People's Republic of China (PRC) in 20 17 issued by the National Bureau of Statistics, the number of domestic tourists in 20 17 was 5 billion, an increase of 12.8% over the previous year. Domestic tourism revenue was 4,566,654.38 billion yuan, up by 15.9%. If domestic tourism income is divided by the national population to calculate domestic per capita tourism expenditure, domestic per capita tourism expenditure has doubled in recent years.
3. The number of cultural consumers continues to grow.
In 20 17 years, cultural-related units received1147.73 million tourists, an increase of 13.3% over the previous year. The museum received 9701.72 million tourists, up by 14.2% year-on-year, accounting for 84.7% of the total number of tourists received by cultural institutions.
The market potential is huge, and there are three factors that affect the market potential.
1, product factor
Product factors can be studied from what marketing often says: 4P:
Product features: Take drugs as an example: such as indications, efficacy, side effects, onset time, etc.
Channels: such as accessibility, purchasing environment, etc.
Sales promotion: promotion method, personnel promotion effect, etc.
Price: Is the price too high? Still too low? Can it be reimbursed? What is the reimbursement rate? Wait a minute.
Mainly through the research of these four aspects, we can find out what obvious or potential problems exist in the products and/or competitive products of enterprises, find opportunities from the problems, take measures, and finally achieve the purpose of increasing sales.
2. Environmental factors
Another factor that affects the market potential is environmental factors, which are complicated, but many marketing enterprises have done a good job in the market by grasping or intervening in environmental factors.
Environmental factors: We divide it into macro environment and micro environment. Macro-environmental research mainly refers to scanning the current situation and development trend of politics, economy, society and technology, and looking for new opportunities to increase market potential.
Micro-environment refers to the specific competitive environment in which the enterprise is located, and the change of this environment has a relatively more intuitive and sensitive impact on the future sales of the enterprise. This specific environment can collect data from existing enterprises and competitors, suppliers, buyers, producers of substitute products and potential entrants for analysis and research.
The role of market potential
1, which is conducive to the rational allocation of investment or existing resources. Decision makers can allocate resources according to the total market potential of various products, not just relying on the current sales level.
2. It is helpful to determine the stages of product life cycle and different product goals and strategies.
3. It is beneficial to determine product objectives, marketing strategies and distribution decisions.