Brief introduction of Paterson s sales strategy, the father of modern marketing;

Without Patterson, perhaps there would be no IBM today, and there would be no General Motors. Perhaps many well-known companies will disappear from the Fortune 500.

He is a thinker, adventurer, entrepreneur and trainer. He is the founder and president of National Cash Register Company (NCR) and the founder of modern sales science. He turned NCR into an American industrial giant.

He is enthusiastic, keen, firm and loves to go to extremes. He is a natural leader. He likes riding a horse to inspect the factory; He is good at inspiring people and performing; He kicked the agent's desk and corrected the salesman's bad habits.

People coming out of his company include Watson, the founder of IBM, Carl Chi, the president of Packard Motor Company, Grant, the vice president of General Motors, and Kettering.

During the period of 19 10~ 1930, the senior executives of the United States16 all worked in NCR.

He runs a cooking school for the wife of the sales manager, because he knows that behind every successful man, there is a woman.

A century later, his "invention" still affects people's sales concept.