Jinyi Film and Television takes the hardware quality of "film carrier, technology creates new visual experience" as the brand core, and adheres to the business philosophy of "showing the charm of film and spreading film culture". It introduces the subtle and comfortable humanized service of five-star hotels and the successful management mode of international chain cinemas into the service and management of Jinyi Film City, carefully builds a national chain cinema and film and television investment brand with considerable scale and influence, and successfully ranks among the forefront of the national film and television industry.
Group concept: show the charm of film and spread the film culture.
Based on the concept of "showing the charm of film and spreading film culture", we are realistic, dedicated, excellent and dedicated, deeply committed to the investment and construction of film industry and cinema terminals, and start from the film and television culture industry and the commanding heights of the international frontier to build an international film city with Jinyi characteristics and a commercial mainstream cinema in China.
Business objectives
In the next five years, Jinyi will have 50 five-star cinemas all over the country, and make Jinyi Zhujiang Cinema the main commercial cinema in China. At the same time, it will actively expand the field of cinema distribution and film production investment, build a diversified listed film and television group with complete industrial chain, and become one of the powerful film investors and operators in China. Dedicated to the audience more rich and high-quality film feast, promote the continuous development of China film industry, and add luster to the development of China film industry.