With the rapid development of Internet technology, the Internet environment is becoming more and more perfect. Especially for Lenovo's customer relationship management, the internet environment has a richer connotation, and further research on the enterprise and customer relationship management model is also an inevitable requirement for the development of modern society.
The arrival of the Internet era has not only promoted the development of e-commerce industry, but also excavated and maintained the existing customer resources of enterprises, and also promoted the benign development of Lenovo. Especially in the current fierce market competition, only by dealing with the relationship between ourselves and customers can we survive and develop in this environment; If we don't handle the relationship between ourselves and customers well in the development period, it will have a direct impact on the development of enterprises, and will also reduce the economic benefits of enterprises, thus restricting the development of enterprises. Therefore, this paper mainly analyzes the current situation and countermeasures of enterprise customer relationship management under the Internet environment.
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I. Overview of Customer Relationship Management
Customer relationship management refers to the enterprise's ability to take customers as the development center, carry out corresponding management and screening work, and then meet any demand of customers for products through a perfect service system, bring stable economic benefits to the enterprise and promote the good development of the enterprise. Especially in the internet environment, we should fully grasp the characteristics of enterprise customer relationship management. First, customers dominate. The continuous expansion of the development scope of the Internet not only provides customers with comprehensive and diversified access to information, but also reduces the cost of information collection, making customers occupy a dominant position in the market. In addition, customers' purchasing behavior and word of mouth will also have an impact on the future development direction of the enterprise. Second, the service is more accurate. Customer relationship management under the Internet environment enables enterprises to collect customer information from various aspects, and then judge customers' consumption psychology and needs through multi-level analysis. Finally, on the basis of grasping customers' consumption psychology and needs, we can provide customers with accurate services, meet customers' differentiated needs, and promote customer satisfaction and loyalty.