Big market for small commodities
Since the opening of the second phase of the 97th Canton Fair, the rich variety of "small commodities" at Guangdong's booths have attracted attention. Enterprises generally reported that this Canton Fair is different from previous ones. The first day ushered in a peak of customers. Most of the Guangdong enterprises in the Ceramics Hall were busy receiving businessmen who came to negotiate, and most of the business staff only took a break to make up for their lunch at around 4 p.m. How can "small commodities" become "big business" and win the "big market"? Guangdong enterprises each have their own bright ideas.
1. Actively launch new products, apply for new patents, develop new materials, design new styles, and promote new uses.
New products are the vitality of sustainable development of enterprises and one of the effective means for enterprises to maintain their market attractiveness. There are four types of "new" products: First, "new patents". For example, the pen produced by Dongguan Simao Cultural and Educational Gifts Co., Ltd. has more than 30 patented technologies. It is because of this small "pen" that the company's success last year was Exports amounted to US$41 million. The second is "new materials". For example, the princess doll made by Chaozhou Ruixin Arts and Crafts Co., Ltd. is made of special white porcelain clay (see attached picture). The doll's "gauze skirt" is vividly expressed in ceramics. If you don't touch it with your own hands, it will really look like it. Thinking that the princess's skirt is sewn with yarn, this product has won the bronze medal in the national ceramics competition. The third is "new styles", such as the imitation Tang Sancai porcelain of Guangdong Great Wall Group Co., Ltd., which makes the style more changeable on the basis of traditional shapes; and the pure white dishes of Chaozhou Songfa Ceramics Co., Ltd. break through the tradition and have a flat shape. , simple lines. The fourth is "new uses". For example, Chaozhou Baode Ceramics Co., Ltd. packages its ceramic products into gift boxes. The ceramic products inside can be used separately as containers, and together they are highly ornamental and can be used for display.
2. Product serialization and increase added value.
As the person in charge of the booth of Guangdong Light Industry Import and Export Co., Ltd. said: "Maybe we can't be a single champion, but we can be an all-around champion." A single product is not necessarily the best, but If multiple products are organically combined into a series, the product will have comprehensive advantages and the added value will be increased. The "table ware" series launched by the company includes seasoning bottles and mixing bowls of various styles and textures, which were highly sought after by customers on the first day of its opening.
3. Win with quality and abandon low-price competition.
Guangdong Province’s daily-use ceramics and craft ceramics have obvious technical advantages. Enterprises generally implement a quality-oriented strategy. On the basis of “high quality”, they maintain relatively high prices and improve products. grade. For example, Guangdong Shunxiang Ceramics Co., Ltd. recently spent more than 800,000 yuan to purchase a complete set of quality testing equipment to ensure product quality. Another example is that Chaozhou Zezhou Ceramics Co., Ltd. maintains the highest price in the ceramic exhibition hall; Chaozhou Feifan Industrial Co., Ltd.'s hand-painted daily ceramics also maintain the highest price among similar products in the country; Chaozhou Santai Ceramics Co., Ltd. The price was raised by 10%-20%, and the demand was controlled by price, which not only ensured the company's profits, but also avoided a surge in orders due to low prices, which would lead to insufficient production capacity of the company.
Fourth, be market-oriented and determine production based on sales.
Market demand is the guideline for enterprise production, and products must be market-specific to be marketable. For example, Chaozhou Feifei Industrial Co., Ltd. designs different products and matches them with different exhibition styles according to the characteristics of different markets such as Europe and the United States. Another example is Guangdong Shunxiang Ceramics Co., Ltd., which used to focus on the Middle East market. This time, the Canton Fair will focus on exploring the European market. Therefore, it not only shows a distinctive European style in the exhibition layout, but also targets the European market in product design, emphasizing hygiene. , concept of quality, and obtained multiple relevant certifications in Europe. Due to the high quality and marketability of its products, the company is confident in its prospects and strives to increase its export volume from US$18 million last year to US$25 million this year.
Director Liang Yaowen of the Provincial Department of Foreign Trade and Economic Cooperation braved heavy rain to inspect the Liuhua Exhibition Hall and Pazhou Exhibition Hall on the first day of the opening of the second phase.
Director Liang was very happy after learning about the above situation of the company. He praised the company for doing "big business" with "small commodities" and encouraged them to continue their efforts, expand exports and make "small commodities" bigger and stronger.
(Guangdong Trading Group)