Beauty innovation and business plan (selected 5 articles)
In the real society, business plans are used more and more frequently, and the business plan is a comprehensive Fangfang's business plan is mainly to help investors evaluate projects so that companies can obtain financing. What kind of business plan is effective? Below is a collection of innovation and entrepreneurship plans in the beauty and cosmetics category (selected 5 articles) that I have collected. I hope it will be helpful to everyone.
Beauty Innovation and Entrepreneurship Plan 1
On the festive day when winter is gradually passing and the earth is returning to spring, the Hengmeiyuan.XX specialty store (Shiyan) grandly opened. In order to allow more beauty-loving female friends to share the charm of advanced cosmetics, feel the softness that high-quality cosmetics give women, at the same time understand and master world trend information, grasp the pulse of fashion, and strive to be an intellectual new woman of the times.
Hengmeiyuan.XX cosmetics, which combines the high quality of Hengmeiyuan Yun with the price competitiveness in the domestic market, provides considerate services to female friends: consultation, answers, trials, feelings, professional care, steam and other human features Services etc.
1. The media placement plan for the opening of Gongming Store is as follows:
Media placement form and time remarks
Street sign advertising is a long-term visual prime spot for local consumption
Distribution of promotional leaflets for two months
One month before the banner store
2. Trial opening arrangements:
1. Start time: day of month
p>2. Purpose of trial operation: to strengthen the working standards of store staff, the connection between various positions and the cooperation and coordination between staff, to be fully familiar with products, services and prices, to be proficient in sales skills, and to fully understand the local area Consumer consumption orientation.
3. Trial operation method: ○Use interpersonal relationships and distribute trial operation leaflets. , Trial operation validity period: Month day - month day
○Provide corresponding (seasonal, skin-friendly) care according to the "Hengmeiyuan.XX Care Manual", and charge the corresponding trial fee.
○Main service targets: relatives and friends.
3. Arrangements for ribbon-cutting activities on the opening day:
Activity theme: Lion dance to celebrate the opening
Activity location: The square outside the store, near the entrance of the store.
Opening date: April (tentative)
Preparation work:
1. Determine the list of local guests and media personnel, and send invitations one week in advance .
2. Prepare lottery boxes, lottery gifts, fireworks and salutes, colored balls, trays, scissors, corsages, sign-in books, pens, speakers, and microphones.
3. Arrange the podium, sign-in desk, red carpet (at the entrance of the store), and order flower baskets.
4. Hang a red banner for the opening ceremony of Shiyan store on the door of the store.
5. Contact and confirm the opening of the lion dance—two.
6. Make a reservation for a lunch banquet with a nearby restaurant. Beauty Innovation and Entrepreneurship Plan 2
Features and advantages of beauty salons
1. Beauty salon formats: family, small and medium-sized beauty salons, large beauty salons, beauty clubs, beauty salons spa, traditional Chinese medicine beauty salon, micro plastic surgery.
2. Beauty salon features: Family-style beauty salons and small and medium-sized beauty salons win with convenient, warm and childlike services. The service characteristics of large-scale beauty salons and beauty clubs are their complete items and luxurious enjoyment. Traditional Chinese medicine beauty salons and micro-plastic surgery beauty salons are professional in nature and have more professional and special projects.
3. Advantages and Positioning of Beauty Salons: Family-style, small and medium-sized beauty salons tend to be lifestyle-oriented, easily integrated into customers' lives, with small investment and low risks. Large beauty salons and beauty clubs have high-quality customers, high profits, and large room for appreciation. Traditional Chinese medicine beauty salons and micro-plastic surgery have become the most popular projects at the moment, and are gradually recognized and accepted by society, with huge profit margins.
Basic situation of the beauty industry
1. The number of employees in beauty salons across the country is constantly rising
2. It has become the industry with the largest number of employees in the tertiary industry
3. There are 40 beauty salons for every 10,000 urban residents
4. The total revenue of the beauty industry in 20xx was 260.084 billion, accounting for 2.8% of the country’s GDP, ranking third 6.7% of the industry is growing by leaps and bounds
5. The average number of employees in each beauty salon is 5.1, and the average salary of employees in the beauty industry is slightly higher than that in other industries
< p> 6. The urban population spends 50.2 yuan on beauty every monthThe development trend of the beauty industry
Since the new century, the development of the beauty industry is at a rapid pace in the market In the development period, the growth rate of new beauty salon stores has been 70% in recent years, and the growth rate of GDP is higher than the growth rate of national GDP. Beauty salon franchise stores have such huge profits, so before opening a beauty salon franchise store, you need to investigate the prospects of the beauty industry in the local market. The development trend of local beauty salons determines the positioning of your beauty salon franchise store. It is also necessary to examine the number of employees in local beauty salons, the extension of the industry, and the spatial nature of supply and demand, all of which need to be investigated.
Business philosophy and goals of the beauty salon franchise store
Concept: Designed specifically for women, providing the healthiest and most beautiful services for women, and the most warm, romantic and considerate leisure places .
Goal: To provide the most perfect services to modern urban women and fulfill people’s pursuit of beauty. The beauty salon provides consumers with a "trinity" of the best service environment for body, mind and soul through multi-faceted and three-dimensional services, reaching the top professional level and first-class service of a five-star beauty salon. Beauty Innovation and Entrepreneurship Plan 3
1. Industry Overview
1. Industry Status
It has become the fourth largest industry after housing, automobiles and tourism. Consumption hotspot; industry development speed shows an average growth rate of more than 30%; self-employed business is the main form, industry distribution, regional distribution, but local competition is fierce; the quality of industry practitioners is generally not high, and we are entering the era of knowledge capital economy; The beauty industry and plastic surgery have also begun to integrate with international standards
2. Shortcomings
① Beauty cosmetics itself is an industry integrating production, sales and service. Furthermore, the beauty industry Among them, services dominate, and there are many problems in independent beauty salons. Since there are no advantages in branding, management, and publicity, the quality of employees is uneven, which can easily infringe on consumer rights;
② Compared with 48% of chain stores in European and American countries, the coverage rate of Chinese chain stores is only 2%;
③ There is a big gap between the actual effect of many beauty and bodybuilding franchises and the publicity effect. Some people have tried one After all the beauty and body care methods are ineffective, you may give up on beauty and weight loss.
④ Market distribution of the beauty industry There are currently about 1.72 million beauty institutions of various types across the country, mainly concentrated in megacities, provincial capitals, prefecture-level cities and county-level cities
2. Industry Characteristics
Internationalization, groupization, marketization, maturity, and industrialization
3. Industry development trends:
(1) Development of modern beauty and body care History
1. The First Chemical Age
Methods: Mainly peeling, peeling, and peeling creams
Effects: prone to redness, swelling, peeling, and rebound
2. The second generation: the era of natural plants
Method: Fruit and vegetable mask
Effect: Fruit and vegetable beauty (the molecules are large and are not easily absorbed by the skin, because once absorbed by the skin Fat-soluble ingredients, the effect is not obvious)
3. The third generation: Traditional Chinese medicine, the era of Chinese herbal medicine
Methods: Mainly Chinese medicine facial masks
Effect: The effect is significant , but lack of maintenance
4. The fourth generation: high-tech era
Means: biological factors, growth factors, active enzymes
Effect: Maintenance is important. Restoration is the main focus
5. The fifth generation: the era of aromatic heat energy
Mainly based on aromatic plant essential oils, with diversified projects, such as stone therapy, milk therapy, vinegar therapy, and hydrotherapy , ice therapy, fire therapy, etc.
⑵ High-end + chain operation (greater marketization, greater share and higher penetration rate)
Future China Most of the relatively well-developed weight loss and beauty institutions will adopt a chain operation model. Because bodybuilding chain stores have unified management and operation, the cost of opening new stores will decrease, which will help expand the market. Bodybuilding chain operation is conducive to bodybuilding advertising, because the promotion of the brand is equivalent to the promotion of all chain stores, with low advertising costs and great results. Chain operation is conducive to establishing famous and high-quality beauty and body care brands. People have higher trust in the chain operation model, which can increase the loyalty of beauty and body care customers.
4. Industry prospects
High output value: Experts predict that in the next five years, beauty lotions will be the most competitive industry in Germany in the service industry. Which factory space will be left to investors every year? Increase the number of high-income and consumer groups up to 500 billion
5. Project description, products and services
Judging from the feelings and experiences accumulated in our daily life, although the general cosmetics store is still small in scale Yes, but most shop assistants only recommend customers to use their high-end products, and do not specifically address the specificity of customers, that is, each person's skin type and highlighted problems, and use cosmetics or skin care products to solve facial and skin care problems in a targeted manner. Problem; Moreover, the quality of shop assistants is generally not high, and they do not have deep knowledge and understanding in beauty. Modern cosmetics are all chemical products and contain certain heavy metals. Compared with purely natural or traditional Chinese medicine beauty and health care products, which contain certain heavy metal ingredients, It has certain side effects on the human body.
6. Analysis of target customer group: 20~25 years old
With the development of the market and the expansion of customer sources, the gender, age and other personal quality indicators of beauty and body care consumers will It is becoming more and more diverse. People of various genders, ages, occupations, incomes and educational levels may have different attitudes towards beauty and body care, as well as different goals and needs. For women in the age group of 20 to 25, our positioning is to provide certain skin care: using scented tea, dietary therapy, traditional Chinese medicine masks and other chemical-free methods to better maintain the body, so that women’s skin can be maintained in good condition. Based on the basics, professional beauticians are equipped to provide more natural, non-irritating traditional Chinese medicine care or skin care products according to different problems of customers.
7. Business model and future planning
The core of the beauty industry marketing is the franchise chain, and in order to achieve the purpose of integrating industry and market resources. However, most chain-type beauty and cosmetics companies are actually connected but not connected, or locked but not connected. The chain is just a cover, and few are truly successful and outstanding. Therefore, designing the traditional franchise chain in a new attitude or way and giving it new connotation is an issue that the majority of beauty and cosmetics franchise companies need to carefully examine and study. To achieve the effect of "surprisingly winning", model design should follow the "five high principles": high starting point, high quality, high specifications, high enjoyment, and high returns.
8. Competitive advantages:
Traditional Chinese medicine beauty and professional beauticians
⑴ Traditional Chinese medicine beauty is unique in health care, beauty and treatment of disfiguring skin diseases ; Traditional Chinese medicine beauty care focuses on the whole, closely connecting the appearance with the internal organs, meridians, and qi and blood. The oral administration of traditional Chinese medicine, external application, acupuncture, massage, qigong, and dietary therapy all embody the concept of seeking beauty in action, so that the essence and qi can flow smoothly, and are simple and easy to use. Safe and reliable, with extensive and long-lasting effects.
⑵ TCM cosmetology has a long history, and the essence of its rich practice will provide effective natural medicines and natural methods for modern TCM cosmetology and world beauty
⑶ TCM cosmetology is affiliated with traditional Chinese medicine Pharmacy has developed with the development of traditional Chinese medicine, so it has a solid theoretical foundation. "Huangdi Neijing" is the source of traditional Chinese medicine theory, and it also laid the theoretical foundation for the formation and development of traditional Chinese medicine cosmetology. The development of various basic and clinical subjects of modern TCM has laid the foundation for the development of TCM cosmetology. The aesthetic ideas provided by China's extensive and profound culture also provide the foundation of aesthetic theory for TCM cosmetology.
⑷TCM cosmetology uses the idea of ??syndrome differentiation and treatment to examine syndromes, seek causes, and examine causes to treat beauty-damaging diseases. Even external health care products that focus on decoration, such as facial oil and mouth oil, also reflect the characteristics of syndrome differentiation and treatment. For example, if the face is dark and rough, Chinese medicine believes that one of the causes is the external attack of wind evil. Therefore, some moisturizing and whitening cosmetics are equipped with anti-wind medicines such as Fangfeng, Angelica dahurica, etc., which reflects the characteristics of the dialectical cause of the disease. Syndrome differentiation and treatment make TCM cosmetology more targeted and effective.
9. Market Analysis
As a first-tier city with developed economy in my country, Shanghai’s beauty and bodybuilding industry is more mature than other cities and has a large number of consumer groups; during the winter vacation, I and Several students worked in groups to statistically analyze the information they had about the number of beauty salons in Shanghai. The analyzed data are as follows
Market segmentation: Based on the above data analysis, we can see that our business model is in the market It is scarce, has a large blank market, and has a large profit margin. Beauty Innovation and Entrepreneurship Plan 4
1. Company name:
xx Catering Co., Ltd.
2. Entrepreneurial background:
1. Excellent natural environment
The ecological environment of our city basically maintains a good natural level, and even maintains the natural nature of the ecological environment. The cleanliness of the water, soil and atmosphere is relatively high, and it is suitable for the development of green agriculture. use. Therefore, the cultivation of green agricultural products such as grains, vegetables and fruits has certain advantageous resources for procurement.
2. Profound cultural heritage
Suzhou food culture has become an important part of food culture. Many traditional foods have a certain reputation domestically and internationally and can become Chinese food. It is a wonderful flower with various varieties, rich nutrition and long flavor. However, due to insufficient development in recent years, many traditional foods have gradually disappeared, and the prospects are worrying.
3. Superior policy environment
After China joins the WTO, China’s agriculture and catering industries will be in line with the world and enjoy non-discriminatory trade treatment from existing WTO member countries, which can promote domestic industries. Structural adjustment is conducive to the export of my country's labor-intensive products, including specialty agricultural products and specialty catering brands with comparative advantages.
The central government’s proposal of putting people first and implementing the “five overall plans” development strategy will help promote the development of the western region and adjust the agricultural structure, thereby providing a rare opportunity for green agriculture and environmentally friendly agriculture. The catering industry is bound to be affected by this wave of reform.
3. Products and services:
The company’s name is “XX” and it is mainly engaged in the operation of vegetarian health and beauty catering. The planned establishment location is Jinan City, Shandong Province, with a capital of 250,000 about.
Our company combines the principles of traditional Chinese medicine with modern catering to provide customers with green and healthy vegetarian food, as well as information and solutions on vegetarian diet therapy and vegetable and fruit beauty.
"XX" will be a diversified theme restaurant integrating multiple projects to provide customers with different services:
1. Provide green and healthy catering to customers;
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2. Provide vegetable and fruit beauty services to customers;
3. Provide vegetarian health and beauty consultation to customers;
4. Distribute vegetarian culture manuals to customers;
5. Develop health or beauty plans for members;
6. Conduct free health training for members on a regular basis;
7. Present books and CDs to members.
8. Use mobile vehicles to provide customers with mobile catering in places with a lot of traffic
9. Provide customers with self-service catering spaces where they can prepare their own dishes
IV. , Market analysis:
"Food is the first priority for the people" is an eternal truth, and the catering industry is an evergreen industry. The rapid economic development brought about by reform and opening up, the steady growth of urban and rural residents' income, and the vigorous development of tourism and commerce have provided a huge economic foundation and broad market space for the continued prosperity of the catering industry. At present, our country is at the third peak of the development of the catering industry after the reform and opening up, and the Chinese catering industry is facing a once-in-a-lifetime development opportunity. As China's catering market becomes more open and integrated with the international market, the market becomes more colorful.
The improvement of living standards of urban residents will inevitably pay more attention to physical health. With the rapid progress of urban modernization, the income level of urban residents is increasing year by year, and the consumption level is rising. Especially on the premise of being satisfied with food and clothing, people will pay more and more attention to the health of their diet. Our country is gradually entering an aging society. The pollution of urban environment and the increase of life pressure will pose challenges to people's health. In the near future, people's consumption expenditure on medical and health care will continue to increase.
Vegetarian culture will surely become a new food trend in the 21st century. While the world is worried about mad cow disease, foot-and-mouth disease, avian influenza, SARS, etc., vegetarian culture is increasingly winning people's favor with its unique natural flavor. When green catering has become people's first awareness, the healthy and scientific vegetarian culture is gradually taking root in the hearts of the people. According to the dietary requirements of modern people who pursue health and deliciousness and return to nature, it can be said that establishing a restaurant with the theme of food therapy and health care is in line with the needs of modern people. trend.
Our company positions its customers as people with middle income or above and young students. This group of people makes up the majority of ordinary citizens. Moreover, middle-income people are paying more and more attention to their own health, and our company's healthy vegetarian food meets their needs. Young students (especially girls) are very particular about their own image. Sitting in front of the computer for a long time will cause great harm to the skin and eyes. Fruit and vegetable beauty is designed for these groups. For people with high work pressure, vegetarianism has a good effect on their lack of energy and memory loss. I believe that health and beauty vegetarianism will have a lot of room for development.
5. Competitive Analysis
According to our team’s investigation, we found that there are very few vegetarian restaurants in Suzhou, indicating that vegetarian food has a lot of room for development in Suzhou. The originality of the product concept has the first-mover advantage, which can occupy the existing market as quickly as possible and with less obstruction. Although vegetarian restaurants have started in many coastal cities abroad and in Hong Kong and Macao, the development of domestic restaurants, especially in inland cities, has just begun, and its development prospects are very bright. The introduction of vegetarian restaurants into the field of food therapy and health care has a pioneering advantage not only in Jinan but also at home and abroad. It can avoid cruel competition and seize the opportunity.
Suzhou is close to Shanghai, attracting talents from all over the world, and competition in all walks of life is fierce. However, vegetarian-themed restaurants are very rare, and health and beauty vegetarian restaurants are even more lacking. In this regard, our company faces relatively little competition. As long as we can absorb the successful experience of vegetarian restaurants in Hong Kong, Macao and Guangdong Province, and make corresponding modifications according to the actual situation in Suzhou, the company will have good development!
Through comparison, we can see that our Suzhou share It is a very big advantage. We have all the conditions that our competitors have except experience, and experience can be accumulated. Therefore, our xx will have a lot of room for competition and development.
6. Marketing strategy:
Our company will target customers with middle income (or above) as its main customers and develop a series of marketing strategies:
1. Develop a series of green and environmentally friendly meals with unique flavors (such as fast food, canned food, beverages, etc.), improve the scientific and technological content of the food production process, and highlight the dietary health and beauty functions of the food.
2. From restaurant management to products and services, we must highlight strong cultural characteristics (green, environmentally friendly, healthy), reflect the most considerate and complete humanistic care for customers, and increase customer loyalty to the restaurant. Strengthen publicity, increase the influence of the restaurant, increase customer flow, stabilize existing markets, open up potential markets (retirement homes, school meal ordering, open up the international education park market, etc.) to ensure gross profits.
3. Design different health and beauty packages for various types of customers (young people, white-collar workers, workers, etc.)
7. Company development blueprint:
Our company started It will be opened in the form of a theme restaurant to form a certain customer source; after it develops to a certain extent, it will open branches in other areas to form a chain network (franchises can be appropriately invited) to facilitate the promotion and development of health, beauty and vegetarian food. When appropriate, increase the scope of products and services (such as plantations, specialty dish training courses, etc.), and form a club to jointly study health, beauty, and vegetarian food and exchange experiences. Beauty Innovation and Entrepreneurship Plan 5
1. Market Prospects
In today’s society, whether it is fashionable white-collar women or busy men, everyone’s pursuit of beauty and nature has become a It has become a fashionable consumption for people to enjoy pure natural green beauty once a day or once a week after work.
2. Project features
1. Purely natural green fruit and vegetable facial mask
Based on the different skin attributes of customers, we use fresh fruits and vegetables plus the patented technology product of Ou Mei Yajie Company to prepare a suitable care mask for customers. It does not contain any chemicals. Ingredients and other additives, green, healthy and natural. At present, Omei Yajie has nearly a hundred kinds of fruit and vegetable facial mask formulas.
2． Nutritious and healthy fruit and vegetable drinks
In Oumei Yajie’s fruit and vegetable beauty bar, it not only provides natural fruit and vegetable facial mask beauty and body care services to beauty-loving customers, but also provides customers with a special pure natural fruit and vegetable drink. It is provided for consumption to achieve the effects of nutrition, beauty and weight loss, and through internal and external care, it can achieve both internal and external beauty.
3． Rich product types
Oumei Yajie has more than 20 series and nearly 300 products (hospital products and customer products). The products use fresh plant, fruit and vegetable essences as raw materials, and add plant active ingredients. Refined and of good quality. The product positioning is moderate and can meet the consumption needs of customers at different levels.
4． Complete care programs
In addition to the characteristic fruit and vegetable facial mask care, Omei Ajie has developed Omea Ajie’s unique beauty and body care programs with the unremitting efforts of researchers. (Hand, eye, neck care, lymphatic detoxification, ovarian care, aromatic SPA, green and healthy weight loss, detoxification and scraping, breast beauty care, buttock shaping care, spine activation therapy, yoga, aromatherapy navel therapy, manicure, color Dressing, fruit and vegetable nutrition, etc.)
5. Unique care concept
This brand-new concept of green fruit and vegetable beauty bar breaks the traditional way of operating beauty salons and uses the safest and most healthy fruits and vegetables as skin care raw materials for skin care, beauty and conditioning. The combination of internal and external beauty is the embodiment of vitality, original flavor and nature.
6． Professional care equipment
In addition to Oumei Yajie’s unique fruit and vegetable facial masks and some formulas of fruit active ingredients, the company will configure specialized care equipment for franchise stores according to the different franchise levels of customers. , using professional equipment to provide guests with effective body care, integrating inner conditioning, facial mask care and body care as a whole.
3. Requirements for investors
1. Have brand management concepts and management capabilities;
2. Identify the business philosophy of Omei Yajie and have a strong sense of professionalism, responsibility and enterprising spirit;
3. Full of entrepreneurial spirit and sense of innovation, honest and diligent;
4. Submit to the management of the headquarters of the European and American Yajie chain organization, and cooperate with the company's advanced and effective business methods and management models;
5. See the success of the franchise store as your own success, and have the awareness and ability to lead the franchise store to grow;
6. Have a certain business location and business atmosphere;
7. Able to fulfill the contract period for more than one year.
IV. Economic Benefit Analysis: (Take a city with a medium consumption level as an example)
Class A Benefit Analysis (franchise fee 28,800 yuan) Take an 80-square-meter fruit and vegetable farm investment Beauty lounge is the standard
1. Based on an average of fifteen people entering the beauty bar every day, the average consumption per person is 80 yuan. (Including beverages, product sales, facial, neck, hand, eye and body care items)
Daily operating income: 80 yuan x fifteen people = 1,200 yuan Total annual operating income: 1,200 yuan x350 days = 420,000 yuan
2. Operating expenses:
Personnel salary: Calculated based on 1,200 yuan per month for four people, 1,200 yuan x four people x December = 57,600 yuan
Rent: 4,000 yuan/month Monthly calculation: 4,000 yuan x December = 48,000 yuan
Service cost: Calculated based on 80 yuan per person, 80 yuan x 20% x fifteen people x 350 days = 84,000 yuan
Other expenses: Utilities, electricity, taxes, etc. are calculated as 800 yuan per month, 800 yuan 3． Profit for the year
420000-199200=220800 yuan
Class B benefit analysis (franchise fee 48,800 yuan) based on investment in a 120-square-meter fruit and vegetable beauty and health center
1. Based on the average consumption of 20 people entering the health center every day, the average consumption per person is 100 yuan. (Including beverages, product sales, face, neck, hands, eyes and body care, fitness and other items)
Daily operating income: 100 yuan x twenty people = 2000 yuan total annual operating income: 2,000 yuan x 350 days = 700,000 yuan
2. Operating expenses:
Staff salary: Calculated based on 1,500 yuan per person per month for eight people, 1,500 yuan x eight people Calculated monthly: 6,000 yuan person + 72,000 yuan + 140,000 yuan + 12,000 yuan = 368,000 yuan
3. Profit for the year
700,000-368,000 = 332,000 yuan
5. Successful cases
Zhang Yan from Hefei did a lot of publicity work after opening a fruit and vegetable beauty bar. But no matter how good the product is, without a fixed consumer group that can sustain consumption, the business will not last long. Therefore, how to provide good service and retain existing customers has become an important task for Zhang Yan.
When Zhang Yan first joined, the headquarters told her that the fruit and vegetable beauty store should be a platform for professional women to relax, beautify, and communicate. At first she never quite understood how to do leisure and communication. In order to accurately grasp this positioning, Zhang Yan usually keeps detailed records of customers' specific situations. She found that most of the customers were women between 25 and 40 years old.
Zhang Yan said: "Through daily chatting, I found that many of them have children. I thought that they should be more concerned about their children's education. So, I set up a special bookcase to collect the latest tutoring books and newspapers. The content covers education from early childhood to adolescence, allowing customers to choose and read on their own. Later, this small bookcase became the link between customers and us. Many customers often bring their children to sit here, and some people buy some beauty products before leaving. Don’t underestimate this bookcase. According to statistics, the number of customers who come to read books has increased two or three times a month than before.”
Later, Zhang Yan also arranged for beauticians who were not serving customers to take care of their children. , bought a lot of toys and played games with them. "One of the biggest concerns of mothers, especially young mothers, when they come out for beauty treatments is who will come to see their children, so I took the initiative to provide this service. By winning the hearts of the children, parents will come even if they don't come," Zhang Yan said proudly. .
The effectiveness of this move opened up Zhang Yan’s service ideas in leisure and communication. After that, she set up a free self-service area for customers in the store surrounded by green plants. Here customers can try their own tea art, prepare fruit and vegetable juices, do their own hand and foot wax treatments, etc. The setting of this area not only beautifies the environment, but also provides considerate services to customers.
Free signboards have always been an important means of attracting customers, but the prerequisite is that they can make more money. Zhang Yan's cost of setting up free services is very low, and her monthly expenditure budget will not exceed 1,000 yuan. In actual operation, the actual expenditure was only more than 600 yuan, but about 15 customers spent nearly 200 yuan more per month. What surprised her even more was that these old customers who tried the free service often brought some friends here to rest, and brought new customers. Overall, this free service has brought her tens of thousands of yuan in additional income every month.
In order to further shorten the distance with old customers, Zhang Yan will give them a small gift every time they have a birthday and call them to wish them well. And as the number of regular customers increases, she also organizes some salon activities from time to time to communicate around topics of interest to women such as clothing, health, and beauty, providing customers with a space to reduce stress.
Customers pay most attention to beauty effects, so Zhang Yan’s first step in developing new customers is experience. In order to make the free experience effective in attracting new customers, Zhang Yan came up with a clever trick. The experience is free, but only the beauticians in the store will help customers try the fruit and vegetable beauty products on site. No products will be given away, and the trial products can only be tried locally on any hand or foot. In this way, it not only reduces the useless consumption of trial products, but also allows partial trial customers to clearly feel the difference between using and not using the product.
In addition to the free trial activities, Zhang Yan has contacted and cooperated with two underwear supermarkets. Members of Zhang Yan’s store can enjoy discounts when going to the underwear supermarket, and members of the underwear supermarket can also enjoy the same when going to Zhang Yan’s fruit and vegetable beauty shop. discount.
In addition to the above methods, Zhang Yan has also further expanded the number of customers through cooperation with TV stations, wedding photography shops, and women's federations. Now, she can easily earn 40,000 yuan a month. ;