It’s KENZO.
KENZO is a brand founded by Kenzo in France. It combines the calm artistic conception of Eastern culture and the enthusiasm and liveliness of the Latin nation. It boldly and innovatively blends colorful colors and flowers to create a lively, bright, elegant and unique product. works. KENZO has emerged in the fashion industry since 1970 and joined the LVMH Group in 1993. Since then, KENZO's clothing, accessories, tableware and perfumes have been widely welcomed.
Extended information
In August 1970, KENZO organized its first small fashion show in an alley near his store. Although the venue was simple, with only a dozen visitors, it attracted the editor-in-chief of "ELLE" to come and watch, and received great appreciation from him. So in November KENZO's work was put on the cover of "ELLE". After that, his fashion paintings were often published in fashion publications, and the clothes he designed began to gain popularity. Since then, KENZO has embarked on the journey of his fashion career.
In 1971, the fashion brand he designed with the trademark "Japanese Jungle" was sold to the United States as the latest Paris fashion product. The unique taste and unique design style of the trademark were refreshing and caused a sensation in the United States. And it is widely accepted by American consumers who are keen on new things.
In the early 1970s, under the impact of anti-traditional cultural concepts and values, high-end fashion stores serving ladies were in decline and closed down one after another. And mini skirts and bell bottoms became popular. At this time, KENZO uses bright and lively colors with strong contrasts, rich and ubiquitous floral patterns, imaginative matching methods, comfortable and free wearing experience, international design ideas that are not restricted by geographical areas, and the works are full of The relaxed and cheerful atmosphere is an eye-opener for everyone in the world, and it also makes KENZO grow and develop at an amazing speed.
KENZO's ready-to-wear brand quickly became famous in the international field, and Paris, Milan, and Tokyo successively became the stages for him to display his talents and meticulous creations. KENZO expresses his creative ideas with a voice from Asia. His outstanding talent has earned him the reputation as Asia's number one designer.
In 1993, Mr. Takada Kenzo sold the company to LVMH (France's Louis Mo?t Hennessy Group, the world's largest luxury goods group) and concentrated on design, making his clothing works even more outstanding.
In 1999, it won the "Peace Era" Design Award sponsored by the United Nations, and held the 2000 Spring and Summer Show KENZO Thirty Years Review and the "American New World" Gala with the theme of "Peace Era". Sensational in the industry.
Baidu Encyclopedia-KENZO