Instant noodles were invented by Ando Baifu of Nissin Food Company in Japan. This invention made Nissin become a star enterprise in the food industry. There are many interesting stories in it. Invention topic
In p>1959, Ando Baifu ran his own small food workshop. He is an active and uneasy person, always thinking about how to make his own business bigger.
Ando takes the tram every day and sees many people waiting in line in front of the restaurant next to the station, waiting for hot noodles. One day, he suddenly had a brainwave: if he can produce a kind of noodles that can be eaten with boiling water, it is estimated that home travelers will be willing to buy them in large quantities. Therefore, he resolutely determined the invention of developing "instant noodles".
realizing the idea
Ando Baifu immediately put into the invention test. He bought a noodle mill and started the innovation of instant noodles under the suspicion of everyone.
in order to achieve "convenience and simplicity", he thought of "frying", so that noodles can be fried quickly and stored easily. Noodles will naturally have many pores after frying. These pores can absorb water when soaked in hot water, which can make instant noodles soften quickly and make fried noodles taste better. During this period, he also invented the method of adding seasonings to make his instant noodles delicious.
After three years' painstaking research, Ando Baifu finally developed "Chicken Instant Noodles". In 1962, Nissin Company of Ando Baifu obtained the patent right to manufacture instant noodles, and instant noodles began to enter the market. This novel commodity quickly won some customers.
unexpected publicity
the market development of any new product will go through a "market cycle", which is characterized by four stages: development period, market rising period, market maturity period and recession period.
after several years of development, Ando's convenience and sales are gradually increasing. At this time, the company's market research department proposed that in the development of instant noodles consumer groups, we should focus on travelers. In order to expand this part of the market, Nissin Company developed instant noodles in bowls in 1971, which is convenient to provide containers for travelers to eat.
however, this product was not recognized by the market at the beginning. Because the price of instant noodles in bowls is more than three times that of noodles in bags, dealers are reluctant to distribute them, so the sales at that time were very bad. Nissin Company had no choice but to sell the bowls and noodles in stock to the Japanese police station at a low price for them to eat when they went out on duty.
in the winter of p>1972, a major criminal case broke out in Japan, which was broadcast live by major TV stations all over the country. Television viewers saw that the police were eating instant noodles in bowls at the scene of the cold wind. Due to the high viewing rate of this live broadcast, the instant noodles that unexpectedly appeared on the screen were known to all women and children at once. Since then, the sales of instant noodles in bowls have soared. An unexpected event has become a living advertisement for instant noodles, which Nissin Company did not expect.
Thoughts
Instant noodles were researched and developed in 1959, entered the Japanese market in 1962, and bowl noodles were listed in Japan in 1971. By about 198, instant noodles landed in China market, and now they have been marketed all over the world. From the great success of instant noodles, people may draw the following enlightenment.
Every inventor is thinking about how to make his invention recognized by the society and become a hot commodity in the marketing market.
From the convenient invention topic selection, we can see that the inventor found the intersection of invention and social demand, and the market development space of instant noodles involves the daily needs of the public, so the market development space is quite large. This is an important reason for instant noodles to achieve market success.
simplicity and efficiency are the essential qualities of every newly invented product. This quality can be reflected in the manufacturing process of the product and also in the use process of the product.
it's very simple to make noodles ready to eat with boiling water. In fact, the selling point of instant noodles is simplicity. The opposite of simplicity is triviality. This is the taboo of invention. Inventions must not be cumbersome.
it is gold that shines sooner or later. It can be seen from the example that bowl noodles meet the instant hot market of live TV broadcast that every inventor should endure loneliness, wait or create opportunities, and finally promote his invention as long as he determines that his invention has development value through rational analysis.